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information such as age, gender, income, etc.; Business Lists may include firmographic information like job title, industry, employee size, etc. List
Brokers work on behalf of their clients to find the best lists that reach their clients' desired target audience in which to promote/advertise their
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List brokers provide lists that, minimally, contain a prospect's name and physical address. Consumer Lists may include additional
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offers and credit offers utilize lists purchased through list brokers.
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product or service, and coordinates the procurement process.
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Common associations to which list brokers belong are the
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Many promotional mailings such as catalogs, coupons,
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20:acts as an agent for those who wish to conduct
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101:Behind the flood of mail: Name Brokers
24:campaigns via direct mail, email, or
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115:"How Companies Learn Your Secrets"
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98:Penny Singer (January 24, 1988),
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48:American Marketing Association
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52:Direct Marketing Association
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74:Electronic mailing list
123:. February 16, 2012.
120:The New York Times
79:Information broker
69:Distribution list
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64:Direct marketing
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41:promotional
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18:list broker
85:References
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58:See also
50:and the
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16:A
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