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L2's chief products are their
Digital IQ Index benchmarks, of which they publish 25+ per year, along with in-depth, trend-specific reports. The benchmarks analyze, index, and rank the digital competence of brands within their specific industries
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is a subscription research and business intelligence firm that benchmarks the digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce,
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In 2010, the company rebranded as L2, and it has since expanded its research reach to cover Auto, Activewear, Beauty, Consumer
Electronics,
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The company has a membership-based business model, wherein only active members can access the reports.
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and senior-level digital marketing leaders to provide marketing strategy guidance.
256:"Financial advisers that invest in technology need to accomplish these two things"
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308:"Professor Turned Entrepreneur Founds L2 To Benchmark Companies' Digital IQ"
228:"The Innovative Digital Strategy Behind Successful Brick and Mortar Stores"
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394:"What the Most Digitally Savvy Luxury Brands Do Better Than the Rest"
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In March 2017, L2 entered into an agreement to be acquired by
351:"64 Marketers Have Snapchat Account, According to New Report"
282:"Gilt sells for $ 250M after once carrying a $ 1B valuation"
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154:L2 was founded in New York City in 2010 by
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158:, Clinical Professor of Marketing at
280:Fickenscher, Lisa (8 January 2016).
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364:Kokalitcheva, Kia (12 March 2014).
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226:Reynolds, Molly (21 August 2017).
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83:Kenneth Allard, CEO
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213:"About L2"
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164:Ken Allard
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377:23 August
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