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and supermarkets decreased by 5 and 3.3 percent, respectively. This reduction has intensified competition for shelf space among brands, as the number of products available has increased. Retailers often charge slotting fees to brands for product placement. While some well-established brands may avoid
416:
has prompted the need for better local promotional efforts to generate brand awareness in small towns. FMCGs play a large part in the economy, as they are inelastic products that touch every part of consumer life. Businesses that supply FMCGs to rural communities can help provide employment
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opportunities and reduce the cost of such products in those rural areas. For instance, FMCGs represent the fourth-largest sector in the Indian economy and generate employment for more than three million people in downstream activities.
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and are contrasted with specialty items, which have lower sales and higher carrying charges. Many retailers carry only FMCGs, particularly
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in rural areas typically purchase goods from nearby towns and villages. Recently, a shift in consumer purchase behavior toward
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these fees, the average cost can range from $ 100 per item per store to significantly higher amounts.
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also stock fast-moving goods; the limited shelf space is filled with higher-turnover items.
8:
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2430 men's and women's inner garments, shaving gels, deodorants, personal care, home care
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ISIC 5231 retail sales of pharmaceutical and medical goods, cosmetic and toilet articles
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623:
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799:
702:"Top 10 Largest CPG Companies by Revenue in the World 2020 | CPG Industry Factsheet"
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Store aisle of fast moving consumer goods; shown here are health and beauty products
645:"By looking to nature, health products manufacturer Melaleuca is breaking barriers"
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798:. Economic Research Center, Middle East Technical University. Archived from
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ISIC 5220 retail sales of food, beverages, and tobacco in specialized stores
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The retail market for FMCGs includes businesses in the following
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793:"Fast Moving Consumer Goods Competitive Conditions and Policies"
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Products that are sold quickly and at a relatively low cost
675:"'Stress on Shelves'—the Battle for Space in Store Aisles"
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2424 soap and detergents, cleaning preparations, perfumes
182:, are products that are sold quickly and at a relatively
761:"Rural Consumer Behaviour on Fast Moving Consumer Goods"
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Low engagement (little or no effort to choose the item)
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Aydın Çelen; Tarkan Erdoğan; Erol Taymaz (June 2005).
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ISIC 5219 other retail sales in non-specialized stores
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The following are the main characteristics of FMCGs:
622:(2nd, illustrated ed.). Routledge. p. 14.
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67:. Unsourced material may be challenged and removed.
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434:ISIC 5211 retail sales in non-specialized stores
427:International Standard Industrial Classification
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322:Between 2009 and 2023, shelf space in the U.S.
30:"FMCG" redirects here. Not to be confused with
495:1543 cocoa, chocolate, and sugar confectionery
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449:ISIC 5252 retail sales via stalls and markets
446:ISIC 5251 retail sales via mail-order houses
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525:2109 other articles of paper and paperboard
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455:ISIC 5269 wholesale medical prescriptions
127:Learn how and when to remove this message
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474:1514 vegetable and animal oils and fats
460:Supplier industries for FMCGs include:
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759:Singaravelu, Dr. K. (October 2013).
65:adding citations to reliable sources
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673:Williams, Jennifer (2024-08-14).
483:1532 starches and starch products
331:Consumer packaged goods companies
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586:. PHI Learning. pp. 26–27.
522:2102 corrugated paper containers
513:1554 soft drinks, mineral waters
498:1544 macaroni, noodles, couscous
429:(ISIC) (Revision 3) categories:
41:
773:from the original on 2018-10-08
741:from the original on 2020-02-25
731:"Indian FMCG Industry Analysis"
712:from the original on 2022-10-09
655:from the original on 2022-10-09
600:from the original on 2023-07-01
519:2101 pulp, paper and paperboard
186:. Examples include non-durable
52:needs additional citations for
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643:Nellist, George (2022-10-06).
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289:From the marketer perspective
262:From the consumer perspective
76:"Fast-moving consumer goods"
7:
700:Jesse; Jesse (2020-04-30).
583:Product Management in India
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504:1551 spirits, ethyl alcohol
468:1512 fish and fish products
465:1511 meat and meat products
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553:Trade promotion management
510:1553 malt liquors and malt
164:Fast-moving consumer goods
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580:Ramanuj Majumdar (2004).
471:1513 fruit and vegetables
452:ISIC 5259 wholesale goods
620:The Advertising Handbook
501:1549 other food products
480:1531 grain mill products
680:The Wall Street Journal
172:consumer packaged goods
18:Consumer Packaged Goods
837:Business and economics
618:Sean Brierley (2002).
384:Mondelez International
212:over-the-counter drugs
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159:Soft drinks are FMCGs.
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558:Shelf-ready packaging
516:1600 tobacco products
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489:1541 bakery products
349:Procter & Gamble
298:contribution margins
151:Warehouse club store
61:improve this article
543:Category management
477:1520 dairy products
339:companies include:
853:Manufactured goods
414:purchasing locally
310:inventory turnover
266:Frequent purchases
247:convenience stores
231:inventory turnover
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629:978-0-415-24391-9
593:978-81-203-1252-4
486:1533 animal feeds
281:Rapid consumption
180:convenience goods
170:), also known as
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245:stores. Small
243:warehouse club
239:big box stores
227:consumer goods
192:packaged foods
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78: –
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72:Find sources:
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50:This article
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807:. Retrieved
800:the original
786:
775:. Retrieved
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743:. Retrieved
735:www.ibef.org
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714:. Retrieved
706:Bizvibe Blog
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684:. Retrieved
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657:. Retrieved
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602:. Retrieved
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324:supercenters
321:
304:distribution
293:High volumes
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235:hypermarkets
229:have a high
225:Fast-moving
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218:, and other
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59:Please help
54:verification
51:
389:Kraft Heinz
318:Shelf space
220:consumables
117:August 2018
847:Categories
809:2007-07-09
777:2018-10-07
745:2020-02-25
716:2022-10-09
686:2024-08-15
659:2022-10-09
604:2010-06-19
564:References
507:1552 wines
492:1542 sugar
302:Extensive
277:shelf life
272:Low prices
200:toiletries
87:newspapers
410:Consumers
399:Kellogg's
379:Coca-Cola
216:dry goods
208:cosmetics
196:beverages
768:Archived
739:Archived
710:Archived
653:Archived
598:Archived
537:See also
394:Heineken
369:AB InBev
364:Unilever
190:such as
184:low cost
814:, p.2-4
374:L’Oréal
359:PepsiCo
204:candies
101:scholar
823:Portal
626:
590:
354:Essity
344:Nestlé
275:Short
241:, and
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803:(PDF)
796:(PDF)
771:(PDF)
764:(PDF)
308:High
178:) or
108:JSTOR
94:books
624:ISBN
588:ISBN
296:Low
168:FMCG
80:news
176:CPG
63:by
849::
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572:^
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174:(
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20:)
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