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642:". The advertisement premiered in 1989 and has run each holiday season since in the United States, representing the longest-running television commercial for the Hershey brand. In 2020, Hershey's introduced a new "Bells to Blossoms" version of the ad, in which one of the candies is removed from the choir and used to make cookies, but was criticized for changing a 30-year running iconic holiday tradition. The company made the decision to air both the "classic" and newer versions of the holiday ad throughout the holiday season.
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173:. A narrow strip of paper, called a plume, protrudes from the top of each Hershey's Kiss wrapper. Originally designed as a flag for the "Hershey's" brand, the printed paper plumes were added to the Kisses product wrapper in 1921 to distinguish the Hershey's Kiss from its competitors who were offering similar products.
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All Kisses wrappers have an edible paper strip called a plume as an identification tag sticking from the top of the foil wrapper. When the paper plume was added to the Kisses wrapper in 1921, originally it was a flag for the "Hershey's" brand, distinguishing
Hershey's Kisses from its competitors. A
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In 2016, four limited
Holiday wrapper varieties were released: Santa hats, Kissmas sweaters that resemble knit Christmas sweaters, Kissmas Trees with plumes that read "Fa La La", and "Kissmas" Presents with plumes that read from me to you. The Christmas themed Kisses Candy Cane candies also come in a
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Later "KISSES" was printed on the paper plume, as well as other Kisses flavors. The company has also added special variety plumes (such as "cheesecake"). Special messages have been available for various occasions, including "Happy
Halloween", "Get Spooky", "Gobble Gobble", "Lucky You", and "Love Is
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Kisses are one of the most popular brands of candies in the US. In 1989, the chocolate drops were the fifth-most popular chocolate brand in the United States, spawning sales that topped $ 400 million. More than 70 million
Hershey's Kisses chocolates are produced each day at the company's
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In 1924, Milton S. Hershey received a registered design trademark (Reg. 0186828) for "foil wrapped conical configuration with plume" which included the paper plume sticking out from the top of the aluminum foil wrapper. In 1976, Hershey received a registered trademark for the
Hershey's Kisses foil
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The original wrapper was silver-colored foil and
Hershey's Kisses were only available in this single color for decades. In 1962, Hershey became one of the first companies to change its wrappers for seasonal sales. That was the first year that Kisses chocolates were available in different colored
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When first manufactured in 1907, Hershey's Kisses were wrapped by hand. In 1921, a machine was used so the Kisses would be wrapped automatically. This machinery also added the paper plume or paper strip flag to the aluminum foil wrapper to identify
Hershey's Kisses, replacing the original small
264:, many variations of the Kisses brand of chocolates and candies have since been introduced. Hershey introduces and discontinues new Kisses flavors constantly as part of its standard Kisses offering, including holidays. In addition to the standard milk chocolate, year-round varieties include
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has silver with red stripes and blue-starred wrappers. Pink wrappers with "ribbons" on them to support breast cancer research have also appeared. Camouflage wrappers are also available, primarily on military bases. Kisses Dark
Chocolates come in a deep purple wrapper. The
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season. This idea was the suggestion of John Figi, owner of Figi's "Gifts in Good Taste"—a mail-order food gifts company based in
Marshfield, Wisconsin. The green and red colored wrapped chocolates were featured for the first time in the Figi's Christmas catalog.
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kisses were introduced in 2007, and had three layers of white chocolate flavored candy; yellow on bottom, orange in the middle, and a white tip. Discontinued in 2011, Hershey's opted not to bring them back for future
Halloween's due to poor sales.
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Kisses ingredients are cane sugar, milk, chocolate, cocoa butter, milk fat, lecithin, and natural flavor. A 1.45-ounce (41.1 g) serving of Hershey's Kisses consists of seven Kisses pieces. Kisses has the following nutrition information:
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Beginning with its own consumer research into product information, in 2015 Hershey led the SmartLabel initiative. Hershey's was the first brand to adopt this Grocery Manufacturers Association mobile-scannable packaging standard.
573:-themed wrappers of red and silver were introduced. Xs and Os have also appeared on pink and red wrappers as well as little red hearts on silver wrappers for Valentine's Day. "Fall Harvest" colors were introduced in 1991.
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received a registered design trademark (Reg. 0186828) for "foil wrapped conical configuration with plume", which included the Hershey's paper plume sticking out from the top of the aluminum foil wrapper
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Throughout the years, Hershey's has created many different flavors of kisses, most of which are currently discontinued. The following list, updated in December 2021, is not necessarily exhaustive.
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This limited edition flavor was only available for a few months around Easter 2021. Strawberry Ice Cream Cone kisses were available for purchase as of July 2022 at Hershey's Chocolate World.
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wrapper whose colors imitate the color pattern (red stripes and white chocolate). The original silver (for regular) and gold (for almonds) wrappers are available year-round.
958:"Hershey's Kisses got its name from the machine that makes them, which makes kissing sounds and appears to "kiss" the conveyor belt onto which the chocolate is dispensed"
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During 1942, production of Hershey's Kisses was briefly interrupted due to the rationing of aluminum foil. Instead, the machines were re-purposed to create
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Released in fall of 2008, shortly following Hershey's Kiss 100th anniversary, this limited edition candy was well received by the public. The kisses had a
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few years later in 1924, Hershey received a registered US trademark for its wrapper design, consisting of the conical foil wrapper plus the paper plume.
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When introduced in 1907, Hershey's Kisses chocolates originally were wrapped by hand. The automated wrapping machinery was introduced in 1921.
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Kissables. In 2008, Hershey's attempted to cut production costs by changing the recipe for these (and other chocolates), opting to use
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The "KISSES" paper strip plume and silver aluminum foil are the traditional packaging for the Hershey's Milk Chocolate Kiss
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creme and Kisses Special Selections milk chocolate with strawberry creme, truffle creme, yogurt, and mocha cream.
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in 1907. The bite-sized pieces of chocolate have a distinctive conical shape, sometimes described as flat-bottomed
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In 2018 some customers reported buying Kisses where the tip had broken off, an issue which Hershey looked into.
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Unwrapped Hershey's Kisses flavor varieties next to their paper plume label and portion of aluminum wrapper
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217:. By the end of World War II, Hershey's had produced more than three billion D ration chocolate bars.
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foil wrappers: red, green, and silver-wrapped candies were manufactured to coincide with the
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Hershey's Kisses in foil wrappers. The paper strip coming out the top identifies each flavor.
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733:"HersheyArchives@30, Part 18: Only Hershey's Kisses are Kisses – Hershey Community Archives"
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Hershey's Hugs and Hershey's Kisses Cookies 'N' Creme are made with the ingredient PGPR (
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816:"Where are the Hershey Kisses tips? Company responds to complaints about ugly chocolate"
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1004:"Hershey's Kisses' classic Christmas bells ad got a makeover — and people are outraged"
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themed Kisses Candy Corn candies come in a wrapper whose colors imitate the color of a
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Introduced in late 2005, these mini candy-coated milk chocolate kisses were similar to
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two factories. Today's Kisses brand chocolates use Hershey's original
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In 1968, pastel blue, pink, and green wrappers were introduced for
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with yellow, white and orange stripes swirling around the candy.
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780:"How Hershey's Chocolate Helped Power Allied Troops During WWII"
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852:"HERSHEY'S Chocolate & Candy | HERSHEY'S Products"
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square of printed tissue that was inside the foil wrapper.
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is a commercial in which Hershey's Kisses, fashioned as a
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Chocolate candy brand manufactured by the Hershey Company
747:"It's the Cocoa Bean, Baby – Hershey Community Archives"
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898:"What Were They Thinking? The Kiss That Lost Its Cocoa"
972:"Ringing in the Holidays: Hershey's Kisses Chocolates"
940:"HERSHEY'S KISSES Chocolates | History and FAQs"
711:, E476), which is used as a cheaper replacement for
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922:"How the Hershey's Kiss Conquered Valentine's Day"
1082:"HERSHEY'S KISSES - Milk Chocolates - SmartLabel"
1046:"Hershey first brand to adopt new GMA SmartLabel"
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610:"When the candy is bigger, the plume is bigger"
798:"The mystery of Hershey's Kisses missing tips"
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1129:"Manufacturers overlook cocoa butter savings"
1589:Pennsylvania chocolate workers' strike, 1937
761:"Trademark Status & Document Retrieval"
521:. Unsourced material may be challenged and
366:. Unsourced material may be challenged and
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870:"Full List of Hershey's Kisses Chocolates"
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834:"Hershey's Kisses: Fun Facts and Recipes"
541:Learn how and when to remove this message
386:Learn how and when to remove this message
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1028:"Hershey leads SmartLabel initiative"
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646:Ingredients and nutrition information
185:An old Hershey's Kisses advertisement
519:adding citations to reliable sources
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364:adding citations to reliable sources
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292:(Hugs). Seasonal varieties include
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980:. January 18, 2011. Archived from
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213:D ration bars for the soldiers in
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260:Though originally made of solely
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1241:Complete list (past and present)
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455:Strawberry Ice Cream Cone Kisses
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1182:"A History of Hershey's Kisses"
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640:We Wish You a Merry Christmas
483:Wrapper history and varieties
471:scent; comparable to that of
422:, and red, purple, and brown
245:Hershey's Kisses filled with
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896:Glass, Sandie (2012-02-27).
709:Polyglycerol polyricinoleate
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88:; 117 years ago
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418:, pink, red, and white for
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698:Potassium 147.7 mg
1799:American confectionery
1456:York Peppermint Pattie
1352:Hershey's Special Dark
677:Total carbohydrate 25g
671:Cholesterol 10 mg
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320:" milk chocolate with
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1723:Milton Hershey School
1608:Hershey Entertainment
1516:Lancaster Soft Crèmes
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1104:thehersheycompany.com
1034:. September 29, 2016.
875:Chocolate Brands List
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1804:Brand name chocolate
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1347:Hershey's Miniatures
984:on November 19, 2016
960:. September 1, 2016.
822:. December 20, 2018.
692:Calcium 80.8 mg
515:improve this section
463:Pumpkin Spice Kisses
360:improve this section
1642:Hersheypark Stadium
1610:and Resorts Company
1341:Hershey's Kissables
1252:brands and products
977:HersheyArchives.com
944:www.hersheyland.com
778:Butler, Stephanie.
402:Hershey's Kissables
163:the Hershey Company
67:The Hershey Company
58:The Hershey Company
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689:Vitamin D 25.8 iu
674:Sodium 35 mg
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695:Iron 1.4 mg
683:Total sugars 23g
680:Dietary fiber 1g
665:Saturated fat 7g
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123:Ambassador(s)
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1637:Giant Center
1568:John H. Dowd
1563:Michele Buck
1508:
1499:Ice Breakers
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1143:. Retrieved
1136:the original
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986:. Retrieved
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902:Fast Company
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713:cocoa butter
706:
668:Trans fat 0g
659:200 Calories
653:
649:
626:
617:
613:
588:
564:
555:
552:
537:
528:
513:Please help
501:
477:ginger snaps
466:
458:
441:
432:cocoa butter
424:Special Dark
405:
397:
382:
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358:Please help
346:
306:sugar cookie
270:Special Dark
259:
227:
219:
215:World War II
208:
204:
200:
154:
153:
46:Product type
1814:Kosher food
1627:Hersheypark
1594:H. B. Reese
1377:Mr. Goodbar
1325:Hershey bar
623:Advertising
594:Paper plume
430:instead of
105:Hershey bar
1788:Categories
1632:ZooAmerica
1573:Paul Logan
1482:Bubble Yum
1424:Snack Barz
1382:NutRageous
1264:Almond Joy
1259:5th Avenue
1145:2015-01-23
1114:2015-01-23
1013:2020-12-02
907:2021-12-28
882:2021-12-28
719:References
686:Protein 3g
584:candy corn
444:candy corn
322:strawberry
310:candy cane
224:Popularity
83:Introduced
1559:(founder)
1536:Twizzlers
1531:SkinnyPop
1387:Oh Henry!
1367:Milk Duds
1320:Heath bar
1050:Food Dive
1008:TODAY.com
703:Additives
580:Halloween
559:Christmas
531:July 2022
502:does not
448:Halloween
376:July 2022
347:does not
314:lava cake
298:hot cocoa
233:formula.
206:wrapper.
193:In 1924,
167:teardrops
159:chocolate
118:Worldwide
1451:Whoppers
1436:Symphony
1315:Glosette
1309:D-ration
1234:Products
838:ABC News
820:pennlive
408:M&Ms
1762:Cadbury
1748:Ferrara
1510:Koolerz
1362:Krackel
1357:Kit Kat
784:HISTORY
523:removed
508:sources
368:removed
353:sources
318:vampire
302:truffle
300:, mint
266:caramel
247:caramel
177:History
141:Website
133:Tagline
115:Markets
91: (
72:Country
1755:Nestlé
1741:Italic
1550:People
1541:Zagnut
1521:PayDay
1430:Swoops
1372:Mounds
1303:Dagoba
567:Easter
442:These
416:Easter
288:, and
286:almond
78:, U.S.
1829:Candy
1620:Group
1393:Rally
1139:(PDF)
1132:(PDF)
636:carol
54:Owner
1461:Zero
1419:Skor
1409:Rolo
990:2016
926:Time
506:any
504:cite
410:and
351:any
349:cite
93:1907
86:1907
517:by
475:or
362:by
316:, "
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