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181:, but under RJR's leadership, the company conducted market research studies to housewives and children and directed marketing to the household market. RJR introduced individual sized 8 ounce cans in 1973 and a powdered form, similar to Kool-Aid, in 1976. By 1978, Hawaiian Punch was available in liquid, frozen concentrate, shelf concentrate, pre-sweetened powder, and unsweetened powder form. In 1983, RJR introduced the first nationally distributed
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Although the character was introduced prior to RJR's ownership, they took it to a new level with "television commercials, magazines, and Sunday comics and on school book covers, toys, clothing, tumblers, and wrist watches" featuring the character marketed to children. The RJR employee magazine stated
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In 1946, Reuben P. Hughes purchased the company and renamed it the
Pacific Hawaiian Products Company and quickly set about making Hawaiian Punch Base available directly to consumers in 1 quart glass containers. The immediate post-war period saw the introduction of ready-to-serve Hawaiian Punch in 46
219:
In 1961, the
Atherton-Privett ad agency created a 20-second commercial to advertise Hawaiian Punch drink. The commercial was produced by John Urie and Associates in Hollywood. Jean Guy Jacques was the director; Bob Guidi and John Urie designed the two characters, Punchy and Oaf.
228:
animated the commercials. Sam
Cornell also worked on the later versions. Oaf never learned to say "No" and he was always punched. The commercial ended with Punchy leaning on a can of Hawaiian Punch, saying, "Wasn't that a refreshing commercial?" The commercial won many awards.
166:
oz tins (1950) & frozen concentrate (1955). Sometime around 1954, the brand was expanded to a second flavor, Sunshine Yellow. The original red
Hawaiian Punch became the "Rosy" flavor. At that same time, a sixth fruit flavor,
170:
puree, was added to the formula. The
Sunshine Yellow flavor omitted the orange juice of the original and replaced the original red food coloring with yellow. By 1955, Hawaiian Punch had become a national brand.
154:. Although customers later discovered that it made an appealing drink when mixed with water, Hawaiian Punch (with "Leo's" name omitted) was only available wholesale in gallon glass jugs to
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bought
Pacific Hawaiian in 1962 and later transferred it to its newly acquired Del Monte subsidiary in 1981. At the time, Hawaiian Punch was marketed primarily as a
236:
The Punchy and Oaf (sometimes known as "Opie") characters were used in the product's commercials well into the 1980s, and again for a period in the early 1990s.
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134:, and is currently offering 14 different flavors since 2020. Though earlier versions contained 10% fruit juice, the drink is currently made with 3%
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Leo's
Hawaiian Punch was created as an ice cream topping syrup in 1934 by A.W. Leo, Tom Yeats, and Ralph Harrison in a converted garage in
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233:“is presence on point-of-purchase displays lends instant eye-appeal” and named Punchy “he best salesman the beverage has ever had."
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254:(became Hawaiian Punch, but the original consumer product in 1946 was titled Hawaiian Punch Base)
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did Punchy's voice, "Hey! How 'bout a nice
Hawaiian Punch?" and John Urie did Oaf's line, "Sure".
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in 2008. In 2018, Dr Pepper
Snapple merged with Keurig Green Mountain to become Keurig Dr Pepper.
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A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
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114:. It was started from an original syrup flavor titled Leo's Hawaiian Punch, containing
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Nguyen, Kim H.; Glantz, Stanton A.; Palmer, Casey N.; Schmidt, Laura A. (2019-03-14).
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646:"COMPANY NEWS: PROCTER & GAMBLE SEEKS A BUYER FOR HAWAIIAN PUNCH"
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536:"Many of today's unhealthy foods were brought to you by Big Tobacco"
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in 1989, a year later. Procter & Gamble sold Hawaiian Punch to
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572:"Tobacco industry involvement in children's sugary drinks market"
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162:. The original company was named Pacific Citrus Products (PCP).
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Berry Bonkers: strawberry, blueberry, raspberry and pomegranate
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The following fruit flavors are offered by Keurig Dr Pepper:
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Berry Blue Typhoon: strawberry, blueberry, raspberry and kiwi
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666:"CADBURY AGREES TO BUY HAWAIIAN PUNCH FROM P.& G."
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Mango Passionfruit Squeeze: mango and passion fruit
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283:(Sunshine Yellow contained banana puree by 1966)
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475:Hawaiian Punch Watermelon Berry Boom Juice Drink
451:Hawaiian Punch Fruit Juicy Red Juice Drink Light
426:Watermelon Berry Boom: strawberry and watermelon
671:. 16 April 1999 – via The New York Times.
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457:Hawaiian Punch Lemon Berry Squeeze Juice Drink
445:Hawaiian Punch Berry Limeade Blast Juice Drink
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439:Hawaiian Punch Berry Blue Typhoon Juice Drink
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472:Hawaiian Punch Punch Polar Blast Juice Drink
460:Hawaiian Punch Lemon Lime Splash Juice Drink
399:Lemon Berry Squeeze: strawberry and lemonade
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454:Hawaiian Punch Green Berry Rush Juice Drink
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478:Hawaiian Punch Whitewater Wave Juice Drink
448:Hawaiian Punch Fruit Juicy Red Juice Drink
420:Mango Monsoon: orange, mango and pineapple
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603:
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466:Hawaiian Punch Mango Monsoon Juice Drink
442:Hawaiian Punch Berry Bonkers Juice Drink
469:Hawaiian Punch Orange Ocean Juice Drink
423:White Water Wave: coconut and pineapple
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322:
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688:. Greenwood Press. pp. 137–138.
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375:Green Berry Rush: strawberry and kiwi
717:"Throwback: Hawaiian Punch's Punchy"
628:"P.&G. Is Buying Hawaiian Punch"
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563:
515:
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402:Berry Limeade Blast: strawberry and
463:Hawaiian Punch Lemonade Juice Drink
411:Island Citrus Guava: guava and lime
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387:Wild Purple Smash: grape and berry
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414:Polar Blast: orange and raspberry
408:Lemon Lime Splash: lemon and lime
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185:, which increased sales by 35%.
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521:"Keurig Dr Pepper Product Facts"
390:Lemonade: old-fashioned lemonade
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534:O’Connor, Anahad (2023-09-19).
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287:Other flavors 1967 & later
175:R. J. Reynolds Tobacco Company
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271:2 additional flavors by 1966
263:Rosy Red (later Fruit Juicy)
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1069:Products introduced in 1934
886:Stewart's Fountain Classics
308:Fruit Juicy Red Low Calorie
191:bought Hawaiian Punch from
69:; 90 years ago
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431:Product flavors since 2020
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759:History of Hawaiian Punch
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364:Post-1980 canned flavors
348:1975 "Drink Mix" flavors
102:is an American brand of
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378:Mazin' Melon Mix: melon
258:Original canned flavors
970:Juice, teas and others
951:Timothy's World Coffee
381:Bodacious Berry: berry
497:"Product Information"
372:Fruit Juicy Red Light
343:Fruit Punch Low Sugar
148:Fullerton, California
682:Cross, Mary (2002).
654:. November 12, 1998.
384:Orange Ocean: orange
250:Leo's Hawaiian Punch
189:Procter & Gamble
323:1975 canned flavors
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651:The New York Times
634:. 27 January 1990.
632:The New York Times
359:Tutti Frutti Punch
207:was spun off from
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992:Nantucket Nectars
209:Cadbury Schweppes
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201:Cadbury Schweppes
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499:. Hawaiian Punch
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523:. July 2020.
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34:Product type
701:4 September
669:Bridge News
331:Great Grape
222:Ross Martin
197:RJR Nabisco
136:fruit juice
104:fruit punch
1053:Categories
961:Van Houtte
834:Canfield's
829:Canada Dry
553:2023-10-27
503:2014-01-25
483:References
340:Very Berry
313:Added 1971
303:Added 1969
295:Strawberry
64:Introduced
977:DejĂ Blue
876:Schweppes
864:Diet Rite
844:Dr Pepper
596:0959-8138
548:0190-8286
353:Red Punch
203:in 1999.
183:juice box
120:pineapple
112:ice cream
997:Peñafiel
891:Sun Drop
614:30872273
582:: l736.
298:Lemonade
38:Beverage
1028:Clamato
1012:Yoo-hoo
1007:Snapple
934:Coffees
911:Vernors
896:Sunkist
859:RC Cola
819:A&W
605:6890456
404:limeade
240:Flavors
168:apricot
142:History
82:Website
72: (
54:Country
1038:Rose's
987:Mott's
881:Squirt
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612:
602:
594:
546:
292:Cherry
276:Orange
215:Mascot
152:Hawaii
132:papaya
116:orange
839:Crush
809:50/50
279:Grape
128:guava
44:Owner
916:Wink
869:Nehi
814:7 Up
802:Soda
703:2020
690:ISBN
610:PMID
592:ISSN
544:ISSN
158:and
130:and
91:.com
74:1934
67:1934
600:PMC
584:doi
580:364
576:BMJ
138:.
87:www
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506:.
76:)
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