536:
such as Leana Deeb and
Umaymah Makda to empower Muslim women athletes. Through these partnerships, Gymshark has developed clothing lines tailored to modest dressing preferences, including hijab-friendly designs. In August 2023, Gymshark unveiled a 3D billboard featuring Leana wearing a hijab, highlighting the brand's commitment to accommodating the religious practices of Muslim women during workouts and affirming their place within the community. Gymshark continues to collaborate with influencers like Leana to expand its range of inclusive options for customers.
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connect with others in the community. Additionally, Gymshark organizes smaller versions of these events in various cities, providing attendees with a localized experience to interact with the brand's athletes and foster community engagement. The company also hosts free events where attendees can interact with
Gymshark athletes and take part in workouts.
482:, including YouTube body builders Nikki Blackketter and Lex Griffin. This approach remains a cornerstone of the company's marketing efforts, with Gymshark continuing to collaborate with influencers. As of 2020, the company was paying 125 influencers to market the brand various on social media platforms.
511:
Gymshark's strategy extended beyond influencer partnerships. By leveraging various platforms, the company aimed to build a strong online community and increase brand visibility. Through the strategic use of social media channels, Gymshark documented its journey, offering glimpses into various facets
457:
In August 2019, Gymshark released a fitness app offering both free and premium plans. The app provides a range of workouts led by
Gymshark's team of trainers and athletes, catering to users of all fitness levels from beginners to advanced. It includes video demonstrations to assist users with proper
251:
A notable aspect of
Gymshark's journey is its strategic leveraging of social media platforms. During COVID-19 shutdowns, they expanded its presence with initiatives like Facebook Live workouts, adapting to the changing landscape and keeping the community engaged during lockdowns. This approach has
535:
Gymshark has made efforts to promote inclusivity and diversity within its community. According to a UK-based editorial Hyphen, Gymshark's collaboration with hijabi athletes has been praised for breaking down fitness barriers and advancing inclusivity. The brand has worked with influential figures
527:
Gymshark garnered attention for its proactive approach to addressing body shaming comments on social media. Hitting back at commenters that they can hit the unfollow button if they don't want to see this type of content, at one comment they responded "Whilst we do want to motivate people to reach
544:
Before
Gymshark held any retail stores, they hosted lifting parties around cities to connect with their community. During these events people interested can meet and interact with Gymshark athletes, get city exclusive apparel, and compete for prizes. These events started back in 2018, and still
575:
Gymshark's events offer opportunities for attendees to engage with the brand and each other. While some aspects of the events require add-on tickets, such as exclusive Q&A sessions and smaller group activities, general admission is free, allowing individuals to participate in the event and
373:
In year ending July 2023, Gymshark reported a 15% increase in revenue sales to £556.2 million. With a 12% increase in international sales. Despite revenue sales increasing, they saw a decrease in profit before tax which was £13.1 million, down from £27.8 million the previous year.
520:
January 2022 Gymshark released a video "United We Sweat", focusing on how the pandemic has forced people to have different versions of the gym. The video focuses on how the gym isn't a place where everyone will "train the same, look the same or love the same."
512:
of the brand, including the headquarters, lifting club, lift events, and behind-the-scenes of photoshoots. This approach helped
Gymshark create a sense of connection among its global audience, offering them a closer look into the brand's values and operations.
531:
In June 2022 Gymshark did a series of videos called "Pride in
Progress" highlighting fitness diversity through a Pride campaign. Featuring Angel Flores a well-known transgender powerlifter and other's stories about finding their place in fitness spaces.
369:
In 2019, Gymshark made sales of £175.2 million with profit of £18.6 million. Around half of its turnover was generated in the USA. The company reported a 68% growth in sales in 2021 to £437.6 million, up from £260.7 million a year earlier.
287:
Initially, Francis manufactured the garments in his parents' garage on a made-to-sell basis using a sewing machine and screen printer he purchased with £1,000 of savings. During the first year, Gymshark made £500 in sales per day.
233:, England. Founded in June 2012 by Ben Francis and Lewis Morgan. Initially focused on crafting and distributing its own line of fitness wear, the brand quickly gained traction in the industry. Expanding their products to include
1718:
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form and offers customizable training plans tailored to individual needs, including target reps and weight. The app features a variety of gym and home-based workouts, which gained popularity during the COVID-19 lockdowns.
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Gymshark sells fitness apparel for men and women including workout vests, hoodies, t-shirts and leggings. While the brand was initially aimed at men, by 2020 approximately two thirds of sales were to women.
528:
their full potential, we also want them to know that if they're happy with where they are on their fitness journey, that's okay. People don't need to strive for an ideal body type or certain look."
508:
In 2022, Gymshark ended its association with former partner True
Geordie following controversial remarks made by him, in line with Gymshark's adherence to its brand values and principles.
310:
In 2016, Morgan partially exited the business retaining 20% of the company, to focus on his other ventures, property development company Ernest Cole and fashion label
Maniere De Voir.
524:
In April 2022, the brand received backlash as a behind the scenes shoot showed no models over a UK 8, leaving people to wonder about
Gymsharks commitments to body inclusivity.
1928:
2101:
1136:"Fitness apparel startup Gymshark was started by a 19-year-old and is now one of the fastest growing companies in the world — here's what the clothes are actually like"
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where it sold out of all its stock in the first day. After the show, Gymshark's Luxe tracksuit went viral on Facebook, generating £30,000 of sales within 30 minutes.
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enabled the brand to effectively connect with its audience and cultivate engagement, contributing significantly to its expansion and recognition in the industry.
548:
The most recent was Lift Miami in February 2024. Partnerships play a significant role in Gymshark's events, with Lift Miami having partnerships with SourStrips,
341:
purchased a 21% stake in the company which valued the company in excess of £1 billion. The company said it would use the funding to further expand globally.
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331:. In September that year, Gymshark launched the Gymshark Lifting Club, a gym and innovation hub, on the same site as its headquarters in Solihull.
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Gymshark's products are sold directly to consumers in 180 countries via websites in 13 languages. The company employs 900 people globally.
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continue today. Early April 2023 was the first lifting event post-pandemic, they had a huge turnout with over 10,000 ticket sales
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in Shirley, West Midlands. Based on the park is also GSIQ, the company's innovation centre and the Gymshark Lifting Club (GSLC)
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to a new 42,000 square foot headquarters on Blythe Valley Business Park. In the same year, Gymshark made sales of £100 million.
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The company regularly partners with a diverse range of athletes and influencers. More recent Gymshark athletes include
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When the company's revenue reached £250,000, Francis and Morgan both left university to focus on Gymshark full time.
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bodybuilding supplements through its website. In 2013, it began designing and manufacturing its own fitness apparel.
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and Lewis Morgan in 2012. Both aged 20, they set up the brand while studying at university. Francis studied at
41:
1613:
1719:"Gymshark cuts ties with True Geordie after his offensive remarks against Andrew Tate led to controversy"
240:
Over the years, Gymshark has achieved significant growth, reaching a valuation over £1 billion in 2020.
2106:
1694:
505:, Leana Deeb, Analis Cruz, Jessica Bickling, Gina Amin, Whitney Simmons, Joy Sistina, and many more.
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is the majority owner of the company. In October 2022, it opened its first retail store, on London's
1314:
713:
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1929:"Viral sportswear brand Gymshark is holding a huge free fitness event in Manchester this weekend"
454:
in February 2020. In 2022, Gymshark opened its first permanent store in Regent Street in London.
351:
In February 2023, Gymshark appointed bodybuilder and influencer David Laid as creative director.
1977:
1777:"'RUNNING FAT CHEF' FOUNDER LATOYA SHAUNTAY SNELL STARS IN GYMSHARK'S FIRST NORTH AMERICAN ADS"
230:
139:
1241:"The Gymshark Conditioning App: A New World Of Training | Gymshark Central | Gymshark Central"
1013:"'I don't think it's healthy to retire at 28': Meet Gymshark's £100m co-founder, Lewis Morgan"
739:"Gymshark founder to become UK's richest self-made person under 30, with firm valued at £1bn"
1796:"Trendy activewear brand Gymshark sparks backlash after photo-shoot image is leaked online"
564:. Their previous event Lift LA in August 2024 had partnerships with Alani Nu, Coffee Dose,
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2025:
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655:"From Delivering Pizzas To Building A Billion Pound Business Empire Minutes With UNILAD"
1505:"Gymshark one of the UK's fastest growing companies, opens North American HQ in Denver"
391:
1367:"Ad of the Day: Gymshark mural depicting Leana Deeb is a mix of paint and real fabric"
1265:"Gymshark secures investment from General Atlantic valuing company at over £1 billion"
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1887:"Gymshark's collaboration with hijabi athletes is breaking down fitness barriers"
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1815:"Gymshark issues perfect response to vile 'fat shaming' comments from customers"
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594:"How Gymshark grew by 200%+ year on year and hit £41M in sales (Updated 2019)"
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828:"The 27-year-old from Bromsgrove who's already worth well over £100 million"
225:
is a British-based multinational athletic apparel retailer headquartered in
1529:"Gymshark calls an end to its fast-growth trajectory | TheBusinessDesk.com"
1213:"Gymshark open £5 million innovation hub containing the best gym in Europe"
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409:. In 2019, the company opened its first North American office in downtown
291:
In 2013, the company exhibited at the BodyPower fitness trade show at the
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1340:"Gymshark names bodybuilder David Laid as Creative Director of Lifting"
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975:"Ben Francis: fitness fanatic builds Gymshark into a £1bn business"
855:"Gymshark: Ex-pizza delivery boy's sportswear firm worth over £1bn"
637:"Gymshark CEO: 2024 will be our 'biggest ever year' (Updated 2024)"
569:
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1839:"How one influencer's viral Gymshark photo sparked a major debate"
1752:"How Gymshark Became A $ 1.3 Billion Brand, And What We Can Learn"
34:
may have been created or edited in return for undisclosed payments
937:"How Gymshark founder Ben Francis created his sportswear empire"
313:
In 2016, Gymshark was named the UK's fastest growing company in
71:
410:
398:
800:"Gymshark secures new backing to target North American market"
327:
In 2019, the company opened a new 8,000 square foot office in
355:
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In August 2019, Gymshark releases their online fitness app.
213:
24:
714:"Clothing brand Gymshark becomes UK's newest £1bn start-up"
470:
Francis Ngannou - Gymshark Athlete & Professional Boxer
1289:"General Atlantic Invests in $ 1.3 Billion Gymshark Brand"
1865:"GYMSHARK SPOTLIGHTS FITNESS DIVERSITY IN PRIDE CAMPAIGN"
539:
273:
before dropping out, and worked as a delivery driver for
1481:"Gymshark Eyes 'Biggest Year Ever' Despite Profit Dip"
450:
stores but did open its first pop-up shop in London's
443:
Gymshark has over 6.9 million followers on Instagram.
1978:"#LiftMiami | Gymshark Miami 2024 | Gymshark Central"
1456:"Gymshark CEO: 2024 will be our 'biggest ever year'"
775:"Gymshark achieve fittest profits in Britain | GBCC"
40:. It may require cleanup to comply with Knowledge's
2102:Sporting goods manufacturers of the United Kingdom
1083:"Gymshark secures future of global HQ in Solihull"
712:
1315:"Gymshark damps IPO talk after adding to US team"
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900:
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1554:"Gymshark takes a bite of the sportswear market"
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1102:
908:"How I Started The UK's Fastest Growing Company"
474:Gymshark was one of the first brands to utilize
1111:"The 26-year-old with a £100m sportswear brand"
16:British fitness apparel and accessories company
897:
354:In August 2023, Gymshark releases an athletic
1431:"Gymshark more than doubles revenues in 2021"
1099:
1046:"Gymshark, launched by Ben Francis, bulks up"
478:strategies, by partnering with social media
1189:"Gymshark to create gym and innovation hub"
1163:"A Look Inside Gymshark's Hong Kong Office"
446:The company does not rely substantially on
386:Gymshark headquarters in Blythe Valley Park
320:In 2018, Gymshark moved from its office in
260:
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2002:"#LiftLA | Gymshark LA | Gymshark Central"
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2077:2012 establishments in the United Kingdom
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277:when he first established the company.
265:Gymshark was founded by school friends
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1405:"Turnover and profit soar at Gymshark"
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540:Community involvement and partnerships
348:as an advisor to the company's board.
2092:Clothing brands of the United Kingdom
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344:In November 2021, Gymshark appointed
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1479:Rehfeldt, Courtney (2024-02-23).
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779:www.greaterbirminghamchambers.com
711:Thomas, Daniel (14 August 2020).
699:
672:
489:Saffron Barker - Gymshark Athlete
1749:
1614:"How social media made Gymshark"
1187:Media, Insider (25 March 2019).
70:
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2018:
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237:, sportswear, and accessories.
1429:Rydzek, Camilla (2022-05-23).
1337:
1109:Bearne, Suzanne (2018-09-30).
791:
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420:in London on 29 October 2022.
390:Gymshark's headquarters is at
1:
1927:Jackson, Daisy (2023-03-29).
1813:Matthews, Luke (2020-09-16).
1313:Thomas, Daniel (2021-11-08).
1011:Russell, Katie (2020-10-07).
579:
572:, Beignet Box, and Go Greek.
397:Gymshark also has offices in
152:Ben Francis (Founder and CEO)
36:, a violation of Knowledge's
826:Rhys, Steffan (2020-05-19).
798:Jones, Tamlyn (2020-08-14).
552:, Plunge, Turfgames, Ghost,
515:
377:
7:
10:
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2082:Athletic apparel retailers
1885:Lodi, Hafsa (2023-10-30).
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208:
198:
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156:
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1338:WW, FashionNetwork com.
261:2012–2015: Early history
1911:"Leana Deep x Gymshark"
568:, SourStrips, Pressed,
306:2016–present: Expansion
1454:Hu, Zoe (2024-02-22).
490:
471:
435:Products and marketing
423:Gymshark closed their
387:
1695:"Gymshark App Review"
488:
469:
385:
46:neutral point of view
2006:central.gymshark.com
1982:central.gymshark.com
1775:Jardine, Alexandra.
1674:Covent Garden London
1245:central.gymshark.com
476:influencer marketing
1435:TheIndustry.fashion
973:Armstrong, Ashley.
935:Times, The Sunday.
880:"About Ben Francis"
200:Number of employees
66:
1952:Times, The Miami.
1723:The Economic Times
1344:FashionNetwork.com
1087:Blythe Valley Park
600:. 18 January 2019.
491:
472:
392:Blythe Valley Park
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362:Current operations
358:for Muslim women.
64:
2107:Sportswear brands
1670:"Gymshark Pop-Up"
1650:www.instagram.com
1217:Building Products
1193:Insider Media Ltd
431:offices in 2024.
280:Gymshark started
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683:"About Gymshark"
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643:. 24 April 2024.
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448:brick-and-mortar
339:General Atlantic
317:Fast Track 100.
315:The Sunday Times
271:Aston University
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96:Sports equipment
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42:content policies
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