402:) when it reported a US$ 126.5 million loss. Kreeger retired in 1975, although he continued in his role as chairman of the executive committee until 1979 when he was named honorary chairman, and Peck left in 1976 after GEICO's share price had fallen from $ 42 to $ 5. To prevent GEICO from collapsing, a consortium of 45 insurance companies agreed to take over a quarter of its policies, and it was forced to issue a stock offering, thus diluting existing stockholders, to raise money to pay claims. It took five years – during which the company shrank significantly – and a massive reorganization led by
617:
2337:
49:
40:
352:-based banker Cleaves Rhea, with legal assistance from future GEICO CEO Lorimer Davidson. Based on Goodwin's experience at USAA, GEICO's original business model was predicated on the assumption that federal employees, as a group, would constitute a less risky and more financially stable pool of insureds compared to the general public.
397:
In 1974 under
Kreeger's leadership, GEICO began to insure the general public after real-time access to computerized driving records became available throughout the United States. At this time, GEICO was briefly the fifth-largest U.S. auto insurer. By 1975, it was clear that GEICO had expanded far too
548:
The "money savers" campaign enlisted actors to portray average consumers who have resorted to various humorous extremes in order to save money, such as teaching a dog to sing or teaching a group of Guinea pigs to row a boat and perform some mundane task for the consumer, and then presented switching
374:
regulation, which forced Graham-Newman to divest a portion of their holdings in 1949, resulting in GEICO becoming a publicly traded company at ~$ 27/sh. Graham-Newman's investment in GEICO eventually resulted in a position worth $ 400 million by 1972, which was by far Graham-Newman's best investment
552:
The "Happier Than...." duo features Jimmy (actor
Timothy Ryan Cole) and Ronnie (musician Alex Harvey) playing a guitar and a mandolin, respectively, on a small portable stage. They comment on a fictitious preceding event, such as a man dressed in 15th-century attire laughing as he leads a trio of
406:
and supported substantially by
Buffett, to set GEICO on the path to recovery. Alvin E. Krause, retired from GEICO, was given carte blanche by the directors to help bring about a wholesale reorganization of GEICO's underwriting operations – including promotions and dismissals. He helped nurse
463:
In
October 2023, GEICO issued a return to office mandate for employees to return to their office on specific days. Many staff have been hybrid or fully remote in recent months. In addition, the insurance company announced it will lay off 2,000 staff members, or 6% of its workforce.
348:, an insurer that specialized in insuring only military personnel. He decided to start his own company after rising as far as a civilian could go in USAA's military-dominated hierarchy. The Goodwins funded the creation of GEICO with $ 25,000 of their own money and $ 75,000 from
389:
In 1958, Goodwin retired and was succeeded by
Lorimer Davidson, who grew the company's insurance premiums at a compound rate of 16% annually from $ 40 million to $ 250 million over his tenure. Davidson retired and was replaced in 1970 by Ralph Peck (President and COO) and
722:
affirmed a US$ 1 million judgment for punitive damages in an insurance bad faith action against GEICO (specifically, bad faith refusal to settle). This was in addition to an award of $ 313,000 in compensatory damages (which GEICO had not challenged on appeal).
565:. After cutting to the duo, one says to the other, "You know, folks who save hundreds of dollars by switching to GEICO sure are happy." The other then replied, "How happy are they, (Jimmy/Ronnie)?" and in the case above, the response is "Happier than
407:
the insurance firm back to financial health. He was a director of the GEICO Corp. from 1978 to 1983, and was an honorary director at the time of his death. He was chairman of
Criterion from 1978 to 1981. Having been with GEICO since 1938.
1226:
948:
1444:
290:. The insurance agency sells policies through local agents, called GEICO Field Representatives, over the phone directly to the consumer via licensed insurance agents, and through their website. Its mascot is a
1009:
900:
517:-style narration to compare the ease of GEICO to things, famous people, or idioms. ("Could switching to GEICO really save you 15% or more on car insurance?...Is having a snowball fight with pitching great
734:
unanimously overturned the judgment and remanded the case for further proceedings because the lower courts had not given GEICO an adequate opportunity to intervene in the case to protect its interests.
258:. In addition to auto insurance, GEICO provides motorcycle, ATV, RV, boat, snowmobile, travel, pet, event, homeowner, renter, and jewelry insurance options. It is the second largest auto insurer in the
386:
graduate student under
Benjamin Graham, interviewed Lorimer Davidson (then a VP) and named GEICO "The Security I Like Best." From 1948 to 1958, GEICO's market capitalization grew almost 50 times.
976:
1358:
423:; however, the local agent program has more than 300 independent offices across the United States. GEICO is now the second-largest writer of private auto insurance in the country.
363:, and reincorporated the company as a D.C. corporation after realizing that their business model would work best in the place with the highest concentration of federal employees.
446:. The policy, which is issued through GEICO's commercial department, has received praise from insurance experts and quickly launched GEICO as the largest insurance provider for
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1032:
1252:
938:
1441:
1335:
1204:
1406:
521:
a bad idea?") The scene is then acted out, with typically humorous results, similar to its “Did You Know” commercials. In addition to
Johnson, other ads have included
999:
2388:
1160:
2373:
667:, began driving the No. 13 GEICO Chevrolet in the 2017 season. In 2020, GEICO became a premier partner of the Cup Series, sharing title sponsorship rights with
472:
GEICO has many well-known ad campaigns. In 2012 GEICO spent over US$ 1.1 billion in advertising, or 6.8% of its revenue. All campaigns are made and produced by
702:
460:
In April 2021 a data breach was reported to have exposed customers’ driver’s license numbers through GEICO's online sales application for over a month.
966:
698:
successfully sued the company for US$ 6 million after alleged discrimination based on occupation, education level, and other personal characteristics.
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1086:
1387:
1132:
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1181:
1062:
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1309:
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324:
GEICO manages the policies as the "insurance agent" and has a separate customer care team that handles the property and umbrella policies.
715:
In
December 2016, a federal Miami jury awarded US$ 2.7 million to a family who sued the company, claiming the company acted in bad faith.
2315:
1422:
744:
1024:
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1260:
816:
371:
341:
318:
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846:
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1403:
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792:
1733:
921:
726:
In June 2022, a
Missouri woman was awarded US$ 5.2 million after she sued the company, alleging that she had contracted a
1478:
869:
695:
686:
GEICO also has presence in the PPL (Pro Pulling League) sponsoring Joe Eder and his Super Modified pulling tractor.
1551:
549:
to GEICO as an easy alternative to such endeavors with the common line ".... there's an easier way to save money."
572:
Kash, the stack of cash that represents the money insurance customers could have saved by switching to GEICO. "
1282:
545:
among others. This campaign is also notable for the creation of the "Maxwell the Pig" commercials (see above).
1653:
1693:
1630:
727:
644:
781:
Empower your investing : adopting best practices from John Templeton, Peter Lynch, and Warren Buffett
2398:
2341:
1802:
1544:
719:
370:'s Graham-Newman Partnership taking 50% (worth $ 712,000 at the time); this sale accidentally violated a
1384:
1083:
2297:
2176:
1974:
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1688:
573:
542:
1177:
2136:
1787:
731:
625:
1054:
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2052:
1668:
632:
GEICO has long been involved in motorsports sponsorship. Since 2008, the company has sponsored the
484:
Martin the GEICO Gecko is their most well-known spokesperson mascot. He is voiced by English actor
366:
In 1948, the Rhea family sold its 75% stake of GEICO to a coalition of investors, which was led by
2321:
2149:
2125:
1840:
1723:
569:
with speedboats!" This series is known for its viral "Hump Day" ad, showing a camel in an office.
506:
Maxwell, the GEICO "Piggy" who shouts a long "Whee" and appears in more radio and TV commercials.
152:
1464:
708:
In November 2015, a jury in Miami awarded a family US$ 14.5 million after suing the company for
2268:
1979:
1780:
1432:, National Trial Lawyers. Lawyers and Settlements. November 14, 2015. Retrieved January 9, 2017
601:
306:
1479:"Geico ordered to pay $ 5.2 million to woman who contracted STD during sex in insured vehicle"
1835:
1638:
1595:
1336:"CONFIRMED: Germain Racing to Sell Team and Leave NASCAR With No Sponsorship for 2021 Season"
427:
399:
255:
121:
54:
17:
584:
about situations in which the company assisted them, but are translated by celebrities like
2101:
1748:
1109:
566:
443:
8:
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1004:
943:
709:
605:
596:
appeared in one such ad, shortly before his death. The tag announcer for these spots was
447:
391:
383:
291:
705:
upheld a verdict against the company for over US$ 700,000 in a breach of contract suit.
616:
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2081:
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1738:
1575:
1567:
971:
477:
279:
271:
193:
95:
2250:
2109:
2091:
2037:
2015:
1868:
1770:
1133:"Geico data breach exposed customers' driver's license numbers for more than a month"
838:
798:
788:
664:
648:
640:
473:
349:
251:
163:
2305:
2232:
2159:
2042:
1878:
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457:
rated the company #20 out of 24 for overall purchase experience, with a 2/5 score.
360:
305:
Despite the presence of the word "government" in its name, GEICO has always been a
287:
227:
1451:, Celia Ampel. Daily Business Review. December 22, 2016. Retrieved January 9, 2017
526:
282:
holders as of 2017. GEICO writes private passenger automobile insurance in all 50
2310:
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1944:
1814:
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1448:
1429:
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925:
918:
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530:
522:
367:
337:
333:
314:
310:
110:
106:
1359:"Busch, Coca-Cola, GEICO, Xfinity Become Premier Partners Of NASCAR Cup. Series"
2363:
2291:
1999:
1989:
1929:
1921:
1891:
1755:
1585:
668:
633:
593:
585:
493:
379:
295:
275:
188:
802:
2357:
2119:
2060:
2030:
1916:
1728:
1465:"Calif. Appellate Court Affirms $ 1 Million Bad Faith Judgment Against Geico"
1394:, Nick Shively. Los Angeles Times. August 24, 2015. Retrieved January 9, 2017
597:
518:
500:
403:
259:
503:(from ads claiming using their website is "so easy, a caveman could do it").
2274:
2154:
1939:
1934:
1807:
1765:
1683:
1615:
1600:
1178:"GEICO Success Highlights Advertising Dollars vs. Agent Commissions Debate"
538:
510:
435:
2262:
2164:
2020:
1984:
656:
621:
589:
356:
2238:
2191:
2025:
1896:
1718:
1385:"Geico agrees to $ 6-million settlement in discriminatory pricing case"
534:
454:
283:
267:
263:
148:
65:
1413:, David Langhorne. Law 360. October 1, 2015. Retrieved January 9, 2017
2186:
2086:
1610:
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874:
680:
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652:
514:
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currently, though other actors have been used in the past, including
485:
416:
394:(Chairman and CEO), who had been one of the other investors in 1948.
299:
48:
967:"David Lloyd Kreeger Dead at 81; Insurance Official and Arts Patron"
730:
through having sex in a car insured by GEICO. In January 2023, the
2207:
2144:
1760:
1743:
1310:"Xfinity among four premier partners for NASCAR Cup Series in 2020"
604:
and themed commercials that always feature members of the hometown
581:
420:
1994:
1643:
819:. United States Securities and Exchange Commission. March 1, 2021
676:
480:. GEICO ads have featured several well-known mascots, including:
344:
employees and their families. Since 1925, Goodwin had worked for
317:
originally founded the company in 1936 to sell auto insurance to
1423:"Florida Couple Recovers $ 14.5 in Bad Faith Case Against Geico"
2256:
1775:
1678:
1663:
1363:
637:
309:
and not a government agency or a government-owned corporation.
1161:"GEICO lays off 6% of workforce, prioritizes return to office"
430:
in select states, including in high-population states such as
302:. GEICO is well known in popular culture for its advertising.
2114:
1105:"Geico customers' driver's license numbers exposed in breach"
839:"GEICO At A Glance - Important Corporate Statistics - GEICO®"
489:
431:
39:
2065:
1969:
1283:"Germain Racing drive home Geico renewal - SportsPro Media"
1227:"Mike Wallace Switches To Geico In Unique Sponsorship Deal"
1025:"Leaked transcript shows Geico's stance against Uber, Lyft"
439:
345:
242:
236:
1197:"When Pigs Fly: Geico Brings Back Maxwell for Airplane Ad"
891:"Geico tops Allstate as nation's No. 2 auto insurer in 1Q"
1873:
1529:
580:
There are also GEICO ads that feature stories from GEICO
233:
1404:"Geico Loses 11th Circ. Rehearing Bid In Bad Faith Case"
1093:, J.D. Power. April 29, 2016. Retrieved January 25, 2017
204:
375:
and outperformed the rest of their portfolio combined.
679:. Germain and GEICO split at the end of 2020, but the
426:
In 2015, GEICO began offering coverage for drivers of
239:
1442:"Lawyers Pursues Bad-Faith Claim After Geico Delay"
703:
United States Court of Appeals for the 11th Circuit
274:, which provides coverage for more than 24 million
230:
1500:"GEICO gets a chance to defend itself in STD case"
928:. GEICO official site. Accessed December 18, 2009.
720:California Court of Appeal for the Second District
415:GEICO generally deals directly with consumers via
939:"Leo Goodwin, Financier, Son of Founder of Geico"
2389:Financial services companies established in 1936
2355:
1333:
1253:"GEICO Racing to debut with Max Papis in Texas"
2374:Financial services companies based in Maryland
960:
958:
1552:
1487:. Gannett Satellite Information Network, LLC.
600:. GEICO is also an official sponsor of the
1102:
955:
355:In 1937, the Goodwins relocated GEICO from
1559:
1545:
1194:
47:
38:
914:
912:
910:
867:
774:
772:
770:
768:
766:
764:
762:
760:
745:List of United States insurance companies
2379:Companies based in Chevy Chase, Maryland
919:GEICO History: An American Success Story
817:"Berkshire Hathaway Inc. 2020 Form 10-K"
615:
467:
1650:Berkshire Hathaway Homestate Companies
1459:
1457:
1195:Gianatasio, David (December 31, 2012).
1180:. Insurance Journal. October 22, 2013.
778:
14:
2384:American companies established in 1936
2356:
1861:
1660:Berkshire Hathaway Specialty Insurance
1566:
1184:from the original on February 8, 2014.
1103:Castronuovo, Celine (April 20, 2021).
964:
907:
757:
340:to provide auto insurance directly to
219:Government Employees Insurance Company
33:Government Employees Insurance Company
1540:
1497:
1491:
1356:
1334:Aayush Majumdar (September 6, 2020).
1207:from the original on January 26, 2019
1158:
1130:
1055:"FAQs For Rideshare Drivers - GEICO®"
997:
888:
868:McWhirter, Katy (November 13, 2023).
410:
1734:International Metalworking Companies
1454:
1307:
1022:
1012:from the original on March 13, 2016.
1000:"Investors May Get Geico Settlement"
951:from the original on March 12, 2016.
903:from the original on August 6, 2015.
620:No. 13 GEICO Chevrolet SS driven by
2404:Auto insurance in the United States
2172:Kern River Gas Transmission Company
1476:
1065:from the original on March 13, 2018
1035:from the original on March 13, 2018
1023:Said, Carolyn (November 22, 2014).
965:Fowler, Glenn (November 20, 1990).
553:speed boats with the painted names
24:
1498:Smith, Hannah (January 16, 2023).
998:Jones, William H. (June 8, 1978).
870:"Geico home insurance review 2024"
25:
2415:
1521:
1357:Brown, Maury (December 5, 2019).
1308:Long, Dustin (December 5, 2019).
1084:"Insurance Shopping Study (2016)"
979:from the original on May 25, 2015
849:from the original on July 2, 2017
696:Consumer Federation of California
2336:
2335:
1467:, Claims Journal (May 21, 2019).
226:
1470:
1435:
1416:
1397:
1378:
1350:
1327:
1301:
1275:
1245:
1219:
1188:
1170:
1159:Frost, Jen (October 19, 2023).
1152:
1124:
1096:
1077:
1047:
1016:
576:" would play in the background.
1031:. Hearst Communications, Inc.
991:
931:
889:Yerak, Becky (June 13, 2013).
882:
861:
831:
809:
611:
278:owned by more than 15 million
13:
1:
2369:1996 mergers and acquisitions
1966:Berkshire Hathaway Automotive
1654:Kansas Bankers Surety Company
1131:Lyons, Kim (April 19, 2021).
750:
2394:1936 establishments in Texas
1694:Berkshire Hathaway Assurance
728:sexually transmitted disease
683:is still sponsored by them.
681:spring NCS race at Talladega
663:, grandson of racing legend
332:GEICO was formed in 1936 by
173:$ 35.093 billion USD (2020)
7:
1231:www.sportsbusinessdaily.com
924:September 13, 2008, at the
738:
689:
85:; 88 years ago
10:
2420:
2177:MidAmerican Energy Company
1975:FlightSafety International
1846:RC Willey Home Furnishings
1689:National Indemnity Company
779:Chapman, Scott A. (2019).
327:
298:, voiced by English actor
266:. GEICO is a wholly owned
2331:
2284:
2221:
2200:
2135:
2100:
2074:
2051:
2008:
1959:
1909:
1854:
1828:
1788:Precision Castparts Corp.
1709:
1629:
1574:
1447:January 10, 2017, at the
1428:January 10, 2017, at the
1409:January 10, 2017, at the
1390:January 10, 2017, at the
1089:February 2, 2017, at the
732:Supreme Court of Missouri
626:2015 Toyota/Save Mart 350
592:. Film trailer announcer
254:company headquartered in
199:
187:
177:
169:
159:
142:
132:
116:
102:
79:
71:
61:
46:
37:
2213:Oriental Trading Company
1724:Benjamin Moore & Co.
1669:Central States Indemnity
1504:ALM PropertyCasualty 360
1314:NASCAR Talk | NBC Sports
2322:Becoming Warren Buffett
2298:Poor Charlie's Almanack
2150:HomeServices of America
2126:World Book Encyclopedia
1841:Nebraska Furniture Mart
1781:Union Tank Car Company
1287:www.sportspromedia.com
629:
602:National Hockey League
574:Somebody’s Watching Me
53:GEICO headquarters in
27:Auto insurance company
1639:Alleghany Corporation
1596:Howard Graham Buffett
701:In October 2015, the
694:In October 2015, the
619:
468:Advertising campaigns
428:ridesharing companies
256:Chevy Chase, Maryland
122:Chevy Chase, Maryland
55:Chevy Chase, Maryland
947:. January 18, 1978.
787:. pp. 251–256.
567:Christopher Columbus
398:rapidly (during the
288:District of Columbia
1888:Vanity Fair Brands
1793:Carlton Forge Works
1338:. EssentiallySports
1289:. September 6, 2017
1005:The Washington Post
944:The Washington Post
710:insurance bad faith
647:, and later in the
636:team, first in the
606:Washington Capitals
543:Ed "Too Tall" Jones
448:ridesharing company
392:David Lloyd Kreeger
384:Columbia University
307:private corporation
292:gold dust day gecko
179:Number of employees
34:
2399:Berkshire Hathaway
2182:Northern Powergrid
2082:Ben Bridge Jeweler
1836:Jordan's Furniture
1820:Mouser Electronics
1739:ISCAR Metalworking
1568:Berkshire Hathaway
1257:www.motorsport.com
1233:. October 19, 2006
972:The New York Times
630:
478:Richmond, Virginia
411:Modern development
357:San Antonio, Texas
342:federal government
319:federal government
272:Berkshire Hathaway
194:Berkshire Hathaway
96:San Antonio, Texas
32:
2351:
2350:
2251:Coca-Cola Company
2224:company ownership
2160:Long & Foster
2110:Campbell Hausfeld
2092:Helzberg Diamonds
2038:The Pampered Chef
2016:CTB International
1955:
1954:
1869:Fruit of the Loom
1771:Marmon-Herrington
1477:Gilbert, Asha C.
794:978-1-64293-238-6
718:In May 2019, the
665:Richard Childress
649:NASCAR Cup Series
641:Nationwide Series
474:The Martin Agency
400:1973–75 recession
350:Fort Worth, Texas
250:) is an American
215:
214:
16:(Redirected from
2411:
2339:
2338:
2306:Blue Chip Stamps
2233:American Express
2201:Other businesses
1879:Russell Athletic
1859:
1858:
1621:Walter Scott Jr.
1561:
1554:
1547:
1538:
1537:
1533:
1532:
1530:Official website
1515:
1514:
1512:
1510:
1495:
1489:
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1474:
1468:
1461:
1452:
1439:
1433:
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1401:
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1305:
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1294:
1279:
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1272:
1270:
1268:
1263:on July 24, 2020
1259:. Archived from
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1217:
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858:
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835:
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826:
824:
813:
807:
806:
776:
361:Washington, D.C.
249:
248:
245:
244:
241:
238:
235:
232:
211:
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93:
91:
86:
51:
42:
35:
31:
21:
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2414:
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2354:
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2347:
2327:
2311:Wesco Financial
2280:
2245:Bank of America
2225:
2223:
2217:
2196:
2131:
2096:
2070:
2047:
2004:
1951:
1945:Tony Lama Boots
1905:
1850:
1824:
1815:Shaw Industries
1711:
1705:
1699:GUARD Insurance
1625:
1606:David Gottesman
1577:
1570:
1565:
1528:
1527:
1524:
1519:
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1508:
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1471:
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1449:Wayback Machine
1440:
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1430:Wayback Machine
1421:
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1411:Wayback Machine
1402:
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1392:Wayback Machine
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1091:Wayback Machine
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1940:Nocona Boots
1935:Justin Boots
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1601:Susan Decker
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563:Santa Maria
513:, who uses
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2358:Categories
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2026:Karmelkorn
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751:References
669:Busch Beer
628:qualifying
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455:J.D. Power
268:subsidiary
264:State Farm
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2137:BH Energy
2087:Borsheims
1829:Furniture
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1591:Greg Abel
1578:directors
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1138:The Verge
1116:April 21,
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1269:2020
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