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298:"It is important for us to clearly stress that we are strictly against any form of xenophobia, right-extremism or racism," Ferrero said in a statement. "All of our assertions were purely about white chocolate – and without xenophobic intent. We regret that the commercial was misunderstood and the product messaging was otherwise construed."
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The advert promoted the white
Ferrero Küsschen, which had previously only been available seasonally in Germany. Created by ad giant M&C Saatchi, the ad featured a giant, talking chocolate box telling supporters at a rally: "We want white Ferrero Küsschen forever." The supporters held placards
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Ferrero, an
Italian brand, withdrew the ads, which some claimed to be timed to coincide with the German political elections, after furious Germans compared them to propaganda for Germany's far right, anti-immigrant NPD party.
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reading "Yes Weiss Can", meaning Yes White Can – a play on Barack Obama's famous campaign slogan "Yes We Can" – while a poster is unfurled reading "Germany Votes White".
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The ads, which appeared as
Germany responded to rising refugee arrivals amid far right protests, are in contrast to the runaway success of Ferrero's 1990s ads for its
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Earlier
Ferrero used to vend the same chocolates under the name Mon Chéri in the USA. In Germany and in Italy chocolates called
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Ferrero Küsschen were launched in 1968. The box consists of 5 or 32 pieces. Gift boxes come with 14 or 20 chocolate packets.
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The chocolate consists of milk chocolate 31% (sugar, cocoa mass, cocoa butter, whole milk powder, butter oil, emulsifier
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in
Germany in 2013 for a white chocolate version of Ferrero Küsschen that featured the slogan "Germany votes White".
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are still sold, but the candy is very different: instead of a hazelnut they are filled with a cherry.
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chocolates, which featured a waiter toting a tray of chocolates around an ambassador's reception.
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Ferrero Kisses (Küsschen) are well known for their slogan: "Give a Küsschen to your friend!"
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15% (sugar, cocoa mass, cocoa butter, emulsifier lecithin (soy), vanillin),
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filled with hazelnut cream including vegetable oil and covered in
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356:"Ferrero Rocher makers pull 'Germany votes White' chocolate ad"
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201:company chocolates that consist of a whole roasted
49:. Unsourced material may be challenged and removed.
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109:Learn how and when to remove this message
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588:Farley's & Sathers Candy Company
47:adding citations to reliable sources
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331:"Ferrero bekommt eins auf die Nuss"
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197:(meaning little kisses) are
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415:Burton's Biscuit Company
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272:Opened Ferrero Küsschen
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821:Italian confectionery
528:Ferrara Candy Company
430:Ferrara Candy Company
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717:Blue Bunny Ice Cream
278:advertising campaign
43:improve this article
237:, protein enriched
225:), hazelnut (27%),
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816:Ferrero SpA brands
757:Pietro Ferrero Jr.
687:Kinder Happy Hippo
549:Boston Baked Beans
445:Michel et Augustin
276:Ferrero pulled an
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58:"Ferrero-Küsschen"
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195:Ferrero Küsschen
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99:September 2015
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697:Kinder Pingui
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639:Now and Later
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360:The Telegraph
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60: –
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54:Find sources:
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38:
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32:This article
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26:
21:
20:
677:Kinder Bueno
654:Super Bubble
593:Fruit Stripe
558:Butterfinger
545:Bobs Candies
488:
408:Subsidiaries
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339:. Retrieved
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293:social media
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145:Product type
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41:Please help
36:verification
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624:Laffy Taffy
604:Jelly Belly
583:Famous Amos
450:Royal Dansk
420:Eat Natural
401:Ferrero SpA
337:(in German)
309:Advertising
264:Controversy
213:Ingredients
159:Ferrero SpA
800:Categories
692:Kinder Joy
659:Trolli USA
609:Jujyfruits
600:Jawbusters
425:Fannie May
341:2022-05-26
317:References
175:Introduced
69:newspapers
811:Chocolate
748:(founder)
629:Lemonhead
553:Baby Ruth
535:100 Grand
514:Raffaello
499:Mon Chéri
455:Thorntons
258:Mon Chéri
775:Category
721:Bomb Pop
649:Red Hots
644:Rain-Blo
597:Funables
573:Chuckles
335:stern.de
223:vanillin
219:lecithin
203:hazelnut
785:Commons
619:Keebler
614:Jujubes
563:Brach's
519:Tic Tac
504:Nutella
243:vanilla
221:(soy),
199:Ferrero
183: (
165:Country
83:scholar
739:People
669:Kinder
578:Chunky
568:Crunch
478:Brands
303:Rocher
149:Bonbon
85:
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806:Candy
634:Nerds
249:Sales
235:sugar
169:Italy
155:Owner
90:JSTOR
76:books
239:whey
185:1968
178:1968
62:news
45:by
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39:.
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