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is concerned with a person's ability to resist the temptation of helping themselves by harming others. Another instance of unethical persuasion would be to use persuasion for personal gain without the knowledge of the audience.
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The ethics of persuasion in professional media fields such as journalism have received some academic attention. Baker and
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Does the persuasion contribute to or interfere with the audience's decision-making processes?
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concerns the moral principles associated with a speaker's use of
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Fitzpatrick, Kathy; Gauthier, Candace (2001-09-01).
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