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233:). The Energizer Bunny has appeared in more than 115 television commercials. In these commercials, a voice-over would announce one of various slogans used throughout the years; all of them would relate the stalwartness of the Energizer Bunny to the long-lasting power of their batteries. The original slogan boasted that "...othing outlasts the Energizer...", but it was eventually changed after a lawsuit filed by Duracell disputing Energizer's claim. Those commercials with the bunny interrupting all the action in a commercial were eventually spoofed in the 1993 film
484:
agreement between
Energizer and Duracell governing the use of a pink bunny trademark in the U.S. Duracell replied that the cases Energizer cited came from overseas distributors importing packages from abroad, and that Duracell did not have the specific power to stop those distributors from doing so. In November 2017, a United States District court judge threw out most of Energizer's claims in a summary judgement, but leaving the breach of the 1992 territorial contract dispute active with respect to the two companies' bunny trademarks.
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confidential
January 10, 1992 out of court settlement, where Energizer (and its bunny) took exclusive trademark rights in the United States and Canada, and Duracell (and its bunny) took exclusive rights in all other places in the world causing Energizer Bunny to be phased out in most countries being succeeded by Mr. Energizer who appeared in
306:, as well as a robotic flea, would try to destroy or capture the Bunny only to see complications arise when their devices using Supervolt batteries ran out or other circumstances allowed for the bunny's escape. In addition, a flock of vultures and a foxhunt would get exhausted trying to catch the Energizer Bunny and the
430:
When
Energizer's 1988 parody became an advertising success and Energizer trademarked its bunny, Duracell decided to revive the Duracell Bunny campaign and filed for a new United States trademark of its own, citing the original use of the character more than a decade earlier. The dispute resulted in a
195:
In subsequent commercials, the Bunny left the studio in which it had performed the "Drumming Bunny" ad to wander onto the sets of realistic-looking commercials for fictional products, interrupting their action. As the campaign progressed, many of these ads were standalone (for fictional products such
168:"Drumming Bunny" ad. In the original Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the toy powered by a Duracell copper-top battery remains active. In Energizer's parody, the Energizer Bunny enters the screen midway through the ad, beating a huge
208:
doing an ad for a
Mexican food chain called "Cucaracha") only to have the Bunny march through, beating his drum, because he was "still going". One infamous commercial was for a fictional long-distance telephone company with a couple in the United Kingdom talking to their son, who was supposedly in
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In
February 2016, Energizer filed a trademark infringement and contract violation lawsuit against Duracell. Energizer alleged that Duracell was using a pink bunny in its advertising in the United States, did not have any trademark rights in the United States in a pink bunny, and had violated an
335:
Despite the immense popularity of the campaign, sales of
Energizer batteries actually went down during the years that the ads ran. Duracell claimed that 40 percent of its customers thought the campaign was promoting Duracell, not Energizer, but provided no evidence. Speculation has it that TV
140:
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banging a bass drum while wearing rabbit ears while the announcer said "It keeps growing and growing!" The court eventually sided with Coors noting the obvious facts that the content of the ad is substantially different considering
Nielsen was not a toy and he did not run on batteries.
157:, which first appeared in television advertising in 1973, in its "Drumming Bunny" commercial. Duracell had purportedly trademarked the drumming bunny character, but whether they had or not, said trademark had lapsed by 1988, providing Energizer an opening to create their own trademark.
32:
313:
The "Blofeld" ad showed the quality of the product being advertised when it created complications for the villain – so as not to imply that
Energizer was better than any other brand, as well as to encourage people to buy Energizer batteries for their smoke detectors.
258:
From 1993 to 1995, Energizer ran a series of commercials featuring a fictional rival battery called "Supervolt" including a
Supervolt weasel mascot, which was an obvious lookalike of Duracell. As Supervolt's battery sales had fallen, the company's CEO (portrayed by
138:
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as a term for anything that continues endlessly, or someone that has immense stamina. In Europe and
Australia the term "Duracell Bunny" has a similar connotation. Several U.S. presidential candidates have compared themselves to the bunny, including President
209:
New York and exclaimed that he "sounded like he's right next door", and when the Bunny came in, he knocked down the divider to show they really were next to each other). There also Having an EVE Singers for "Dicky Winky" the vegetable pouches, Animated by
179:
The Energizer Bunny is promoted as being able to continue operating indefinitely, or at least much longer than similar toys (or other products) using rival brands' batteries. The criticism was that Duracell compared their batteries with
326:
and introduced a new more expressive bunny who is slimmer and has more facial expression. The bunny will keep the signature drum, flip flops, and dark sunglasses, but the pink fur will be more realistic.
136:
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and Method Studios. Eric Allard's All Effects Company however did the bulk of the live action Energizer Bunny building, maintenance and puppeteering with ILM taking over for later commercials.
501:
439:(through in certain Latin American countries that keep Energizer Bunny after 1992 and didn't replace him with Mr. Energizer it coexists with Duracell Bunny)
405:
On October 31, 2007, TY released an Energizer Bunny Beanie Baby as a Walgreens Exclusive with a birthday of November 23, 2007. The poem on the tag reads:
941:
239:, featuring a blue animal drumming through instead of the pink bunny. The two people fighting then use their guns to shoot the animal, which explodes.
200:
Remedy", "Nasotine Sinus Relief", "TresCafe Coffee", "Alarm" deodorant soap, "Chug-A-Cherry" cola, etc.) and even a few featured celebrities, such as
778:
192:
company to build the original Energizer Bunny, a remote-controlled prop. All Effects operated the Energizer Bunny in most of its first commercials.
379:
for several years; the bunny appeared in several ride-themed advertisements around the show's exit. The promotional poster along the exit ramp for
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watchers still associated pink bunnies with Duracell, so the Energizer ads were actually helping their competitor's sales rather than their own.
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275:) who planned to use the Matter Disintegrator to destroy the battery. It shut down when the Supervolt batteries in it ran out.
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263:) sought to neutralize the Energizer Bunny by targeting its battery. Supervolt's CEO sought out people who could help him.
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880:"ENERGIZER BRANDS, LLC, vs. THE PROCTER & GAMBLE COMPANY, THE GILLETTE COMPANY, and DURACELL U.S. OPERATIONS, INC"
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286:, a woman who King Kong angered slammed a window down on his foot, causing him to fall off the Empire State Building.
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The first Energizer Bunny commercial was broadcast on United States television on October 30, 1988. Produced by
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like Energizer. The creative team at D.D.B. Chicago who conceived and designed the bunny chose All Effects
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In the 1990s advertisements featuring the Energizer Bunny were made by a variety of companies, including
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527:"ENERGIZER Trademark - Registration Number 1706308 - Serial Number 73824785 :: Justia Trademarks"
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where Supervolt's CEO gave him a reward card (for bananas). When cornering the Energizer Bunny on the
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856:"Trademark - Registration Number 1821026 - Serial Number 74124602 :: Justia Trademarks"
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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
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268:
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502:"Energizer's Famous Pink Bunny Is Still Going After 27 Years, and It's Getting a Makeover"
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8:
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213:, Eventually real-life products and icons would do a crossover with the Energizer Bunny (
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1006:"A case that will run and run: Duracell and Energizer's court fight over rabbit mascots"
909:"A case that will run and run: Duracell and Energizer's court fight over rabbit mascots"
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The Blue Pages: A Directory of Companies Rated by Their Politics and Practices.
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In many of the associated commercials that followed, villains such as
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1041:"Judge sides with Duracell in pink toy bunny dispute with Energizer"
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is one of the few appearances that shows the battery on his back.
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In September 2016, Energizer switched their advertising agency to
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709:"In the Pink: Sightings of Slimmer Energizer Bunny Will Multiply"
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featuring Energizer Bunny with audio clips from the commercials.
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747:"Still going and going: Energizer Bunny enters his 20th year"
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The Energizer Bunny's appearance in his 1988 commercial debut
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In 1992, the company PC Dynamics created a Screen Saver for
344:
In North America the term "Energizer Bunny" has entered the
310:
gave up waiting for the Energizer Bunny to come with him.
779:"Windows® 1.x, 2.x, 3.x - Energizer Bunny Screen Saver"
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In 2006, an Energizer Bunny balloonicle debuted in the
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106:with an Energizer battery on its left knee wearing
733:Those Creative Tv Ads Can Be A Commercial Failure
425:
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414:And here’s one thing that’s sure worth knowing
943:Eveready Battery Co., Inc. v. Adolph Coors Co.
831:"Energizer Bunny "E.B." (Walgreens Exclusive)"
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465:creating a parody of its Energizer bunny ads
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571:: CS1 maint: numeric names: authors list (
149:The Energizer Bunny was first created as a
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390:The Energizer Bunny, as it appears in the
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204:promoting a snack called "Pigskins", and
417:This bunny just keeps going and going!"
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221:ad, and the opening of TV shows such as
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678:""Darth Vader Vs. The Energizer Bunny""
650:Energizer.com - Retrieved: July 5, 2007
621:"Energizer Bunny - Introduction - 1989"
367:Energizer was the corporate sponsor of
164:, the spot began as a direct parody of
36:Energizer Bunny's appearance since 2009
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592:. Greenwood Press. pp. 199–201.
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945:, 765 F. Supp. 440 (N.D. Ill. 1991)
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13:
479:2016 Duracell distribution lawsuit
408:"Whether at home, at work or play
14:
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985:"P&G faces Energizer lawsuit"
956:O'Reilly, Terry (23 March 2017).
804:Shaffer, Joshua (18 April 2023).
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983:Mueller, Angela (Feb 19, 2016).
663:Polipoint Press, (heading under
271:-like evil genius (portrayed by
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470:The advertisement had comedian
426:1990 Duracell trademark dispute
411:Nothing will get in E.B.’s way
1234:Male characters in advertising
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641:History of the Energizer Bunny
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400:Macy's Thanksgiving Day Parade
392:Macy's Thanksgiving Day Parade
102:. It is a pink mechanical toy
1:
810:Discovering The Magic Kingdom
806:"Star Tours' Energizer Bunny"
553:October 30, 1988 commercials
249:Industrial Light & Magic
118:bearing the Energizer logo.
7:
1249:Fictional rabbits and hares
990:Cincinnati Business Courier
659:Pott, Carol (Ed.), (2005).
110:and blue and black striped
10:
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1244:Mascots introduced in 1988
1004:Davies, Rob (2016-05-25).
907:Davies, Rob (2016-05-25).
377:Disney's Hollywood Studios
230:ABC's Wide World of Sports
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1182:Eveready Industries India
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1122:
835:Beanie Babies Price Guide
707:Neff, Jack (2016-09-14).
443:1991 Adolph Coors lawsuit
435:advertisements voiced by
402:and appeared until 2011.
224:Alfred Hitchcock Presents
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24:
1161:Eveready Battery Company
665:Energizer Holdings, Inc.
550:pannoni 8 (2016-07-16),
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451:unsuccessfully sued the
296:Wicked Witch of the West
242:
1254:Parodies of advertising
1239:Rabbit and hare mascots
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267:The first ad starred a
60:In-universe information
1224:Advertising characters
1203:Edgewell Personal Care
958:"Commercial Parodies!"
461:trademark infringement
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278:The second ad starred
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860:trademarks.justia.com
623:. YouTube. 2007-11-17
531:trademarks.justia.com
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284:Empire State Building
182:carbon-zinc batteries
162:DDB Needham Worldwide
144:
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1177:Eveready East Africa
586:Cross, Mary (2002).
453:Adolph Coors Company
236:Hot Shots! Part Deux
1135:Energizer Batteries
785:on January 27, 2015
508:. 13 September 2016
145:The full commercial
19:Fictional character
1264:Energizer Holdings
1140:Eveready Batteries
1116:Energizer Holdings
1073:2012-03-03 at the
646:2007-09-13 at the
449:Energizer Holdings
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340:In popular culture
186:alkaline batteries
184:, and not similar
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1259:Corporate mascots
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887:www.duetsblog.com
351:George H. W. Bush
304:Boris and Natasha
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42:First appearance
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783:the original
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759:. 2008-11-29
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353:in 1992 and
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1080:All Effects
1039:Knef, Sam.
605:4 September
433:Stop motion
362:Windows 3.x
355:Howard Dean
308:Grim Reaper
292:Darth Vader
202:Lyle Alzado
75:Affiliation
1218:Categories
1170:Affiliates
1050:2019-01-01
1025:2018-12-31
928:2018-12-31
893:2019-01-01
865:2018-12-31
841:2021-07-07
763:2008-11-29
720:2016-09-14
692:12 January
627:2010-02-08
559:2018-12-31
536:2018-12-31
512:2018-12-31
381:Star Tours
369:Star Tours
346:vernacular
206:Ted Nugent
198:Hemorrhoid
166:Duracell's
112:flip-flops
108:sunglasses
1130:Armor All
1020:0261-3077
923:0261-3077
752:USA Today
457:copyright
447:In 1991,
357:in 2004.
324:Camp+King
280:King Kong
170:bass drum
116:bass drum
96:Energizer
79:Energizer
54:Energizer
1123:Products
1071:Archived
968:25 March
815:18 April
789:June 16,
644:Archived
567:citation
261:Rip Torn
217:doing a
394:in 2008
269:Blofeld
253:Cafe FX
153:of the
122:History
90:is the
65:Species
50:Company
1018:
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596:
302:, and
294:, the
174:mallet
151:parody
104:rabbit
92:mascot
69:Rabbit
1191:Other
883:(PDF)
488:Notes
243:1990s
219:Pepsi
1016:ISSN
970:2017
919:ISSN
817:2023
791:2017
694:2022
607:2020
594:ISBN
573:link
463:for
459:and
455:for
375:and
318:2016
227:and
86:The
1145:STP
371:at
94:of
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