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Emperador brandy

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Since 2006, it has been the world's top-selling brand of brandy in terms of quantity of brandy sold. Annual sales in 2015 amounted to 275 million liters. However, by international standards, the Emperador Light expression (introduced in 2010) is considered a "cut brandy" rather than a true brandy, as
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In 1990, Emperador Brandy was launched as Philippines' first brandy label. Emperador Brandy has since started to expand its brand footprint outside the Philippines. It holds its position as the world's largest "cut brandy" by volume and it is now being distributed in 40 countries throughout Asia,
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In 2010, Emperador Light was introduced with lower alcohol content and was targeted to younger alcoholic beverage consumers. Emperador Light sales were bolstered by a "Gawin mong Light" campaign launched in 2011. Sales increased significantly after that, rising from 57 million liters in 2009 to
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The advertisement approach of Emperador brandy emphasizes success in life and traditional moral values such as hard work, ambition, listening to parents' advice, and professionalism. The people featured in the advertisements were always dressed in a professional upper-class manner.
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for the purchase of several brands and production facilities for P13.8 billion (€275 million). The deal included the purchase of Fundador Pedro Domecq and Bodegas Fundador (Spain's largest and oldest brandy dating to 1730 with facilities in Jerez and
263:, the brand introduced an Emperador Deluxe variant in 2013. The brand saw a 7.6% reduction of sales by volume in 2015, but maintained its volume above 30 million cases (270 million liters), a level it has held since 2012. 317:
in Chicago, Emperador Solera Reservada received a rating of 89 points and a silver award (highly recommended), and Emperador Light was rated at 83 points and received a bronze award (recommended).
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Although the brand's market was initially limited to the Philippines, it has since expanded to Thailand, China, the United States, and other countries.
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Popular in Asia, primarily in the Philippines and the Middle East, Emperador secured the top spot in an article in
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In early 2015, the brand was estimated to have a 97% share of the brandy market and a 50% share of the overall
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containing flavorings, sweeteners, and neutral spirits alcohol made from sugarcane, in addition to brandy.
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nearly 300 million liters in 2015. The label of the Light variation identifies the product as "
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market in the Philippines (population 100 million), and a 73% share of the spirits market in
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in 2016 after making its sales figures available to the publication for the first time.
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One of its first endorsers was the radio and television journalist
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In the 2016 International Review of Spirits organized by the
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produced by Emperador Inc., a 81% owned subsidiary of
821: 379:"The World's Best-Selling Cognac and Brandy Brands" 2557: 447:Office of the United States Trade Representative 240:North America, Africa, Middle East, and Europe. 536: 534: 525:"Andrew Tan's Emperador buys Spain's Fundador" 469:"Major participating retailers – where to buy" 408: 406: 404: 402: 400: 339:"Andrew Tan: The New Billionaire on the block" 626: 2094:and infused distilled drinks by ingredients 531: 415:"The Brandy Report (2/12): The Philippines" 397: 1492: 653: 633: 619: 541:Lazo, Kristyn Nika M. (December 1, 2015). 440:"Philippines – Taxes on Distilled Spirits" 566: 277:In 2015, Emperador Inc. made a deal with 332: 330: 640: 372: 370: 368: 366: 364: 218: 14: 2558: 337:Flores, Wilson Lee (January 9, 2007). 336: 266:In 2014, Emperador Inc. purchased the 2089: 1491: 820: 652: 614: 517: 412: 376: 327: 99:Eastwood City CyberPark, Bagumbayan, 540: 361: 259:After acquiring Bodega San Bruno in 413:Smith, Hamish (February 20, 2015). 139:Winston S. Co (President & CEO) 24: 25: 2592: 590: 543:"Emperador buys Spain's Fundador" 567:PHNewsNow (December 19, 2016). 343:Philippine Headline News Online 671:History of alcoholic beverages 560: 491: 473:Emperador USA official website 461: 432: 377:Hayes, Annie (June 28, 2016). 27:Brand of cut brandy and brandy 13: 1: 320: 7: 2571:Philippine alcoholic drinks 383:www.thespiritsbusiness.com/ 82:; 23 years ago 10: 2597: 315:Beverage Testing Institute 290:'s top brandy brand), and 234: 2540: 2099: 2085: 1919: 1728: 1505: 1501: 1487: 1296: 1070: 834: 830: 816: 716: 663: 659: 648: 308: 156: 146: 124: 112: 95: 76: 51: 37: 1943:Coconut and other palms 1315:Coconut and other palms 686:History of Bordeaux wine 771:Drinking establishments 294:(the UK's top brand of 1978:Sugarcane or molasses 1415:Sugarcane or molasses 654:History and production 385:. The Spirits Business 2581:Alliance Global Group 701:History of Rioja wine 349:on September 19, 2008 183:Alliance Global Group 163:Alliance Global Group 108:(Manufacturing plant) 2412:Mammee apple flower 691:History of Champagne 419:Drinks International 303:The Spirits Business 219:Advertising strategy 2462:Sugarcane/molasses 905:Moscatel de Setúbal 798:Yeast in winemaking 786:Yeast in winemaking 642:Alcoholic beverages 449:. 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319: 310: 307: 236: 233: 229:Noli De Castro 220: 217: 173:is a brand of 166: 165: 160: 154: 153: 148: 144: 143: 141: 140: 137: 130: 128: 125: 122: 121: 116: 113: 110: 109: 103:(Head office) 97: 93: 92: 78: 74: 73: 57: 52: 49: 48: 39: 33:Emperador Inc. 26: 9: 6: 4: 3: 2: 2593: 2582: 2579: 2577: 2574: 2572: 2569: 2567: 2566:Brandy brands 2564: 2563: 2561: 2546: 2543: 2542: 2539: 2527: 2524: 2523: 2521: 2517: 2514: 2512: 2509: 2507: 2504: 2502: 2499: 2497: 2494: 2492: 2489: 2487: 2484: 2483: 2481: 2477: 2474: 2473: 2471: 2467: 2464: 2463: 2461: 2457: 2454: 2452: 2449: 2448: 2446: 2442: 2439: 2437: 2436:Grand Marnier 2434: 2432: 2429: 2427: 2424: 2423: 2421: 2417: 2414: 2413: 2411: 2407: 2404: 2402: 2399: 2398: 2396: 2392: 2389: 2387: 2384: 2382: 2379: 2377: 2374: 2372: 2369: 2368: 2366: 2362: 2359: 2357: 2354: 2352: 2349: 2347: 2344: 2342: 2339: 2337: 2334: 2333: 2331: 2327: 2324: 2323: 2321: 2317: 2314: 2312: 2309: 2308: 2306: 2302: 2299: 2297: 2296:Cream liqueur 2294: 2293: 2291: 2287: 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Retrieved 347:the original 342: 312: 302: 300: 279:Beam Suntory 276: 265: 261:Jerez, Spain 258: 249: 245: 242: 238: 226: 222: 214: 203: 193:it contains 191: 170: 169: 96:Headquarters 38:Company type 29: 2447:Star anise 2341:Bénédictine 2301:Irish cream 2037:Aguardiente 1982:Aguardiente 1854:Rye whiskey 1364:Ginger wine 1081:Barley wine 1045:Mulled wine 995:Plum jerkum 965:Lychee wine 955:Longan wine 880:Bokbunja-ju 870:Bignay wine 860:Banana wine 855:Banana beer 729:Bathtub gin 578:January 18, 552:December 2, 509:January 16, 274:for £430m. 187:Philippines 119:Philippines 114:Area served 101:Quezon City 2560:Categories 2506:Limoncello 2441:Triple sec 2416:Eau créole 2386:Irish Mist 2371:Bärenjäger 2326:Frangelico 2256:Cloudberry 2235:Chocolate 2219:Maraschino 1765:Buckwheat 1678:Eau de vie 981:Pineapple 945:Duhat wine 941:Java plum 935:White wine 793:Winemaking 717:Production 353:August 19, 321:References 199:sugar cane 175:cut brandy 136:(Chairman) 126:Key people 42:Subsidiary 2491:Cedratine 2456:Sassolino 2426:Cointreau 2346:Brennivín 2322:Hazelnut 2286:Tia Maria 2245:Cinnamon 2229:Pertsivka 2194:Bierlikör 1997:Desi daru 1759:Bierbrand 1653:Tsikoudia 1616:Slivovitz 1516:Applejack 1394:Kabarawan 1370:Galangal 1324:Palm wine 1201:Rice wine 1181:Makgeolli 1116:Oshikundu 1035:Hippocras 920:Rosé wine 910:Port wine 876:Bokbunja 749:Lautering 605:U.S. site 483:March 20, 453:March 20, 424:March 20, 389:March 19, 284:Tomelloso 270:producer 171:Emperador 91:(company) 54:Traded as 2516:Sloe gin 2511:Schnapps 2476:Licor 43 2472:Vanilla 2466:Charanda 2397:Juniper 2376:Drambuie 2311:Advocaat 2267:Coconut 2204:Patxaran 2143:Anisette 2122:Absinthe 2107:Amaretto 2092:Liqueurs 1957:Lambanog 1865:Sorghum 1804:Cheongju 1658:Tsipouro 1602:Juniper 1576:Armagnac 1521:Calvados 1464:Parakari 1444:Kombucha 1344:Tunggang 1319:Bahalina 1286:Huangjiu 1252:Sorghum 1206:Rượu cần 1171:Gwaha-ju 1106:Tesgüino 1030:Dubonnet 1025:Conditum 1015:Colonche 930:Vermouth 915:Red wine 900:Mistelle 503:BBC News 147:Products 2522:Walnut 2486:Campari 2431:Curaçao 2422:Orange 2406:Jenever 2391:Krupnik 2336:Aquavit 2277:Coffee 2249:Tentura 2210:Cherry 2184:Sambuca 2169:Mastika 2153:Hierbas 2127:Anisado 2103:Almond 2052:Horilka 2042:Akvavit 1992:Clairin 1987:Cachaça 1937:Tequila 1814:Lao-Lao 1799:Awamori 1735:Barley 1729:Cereals 1718:Schnaps 1708:Pálinka 1698:Nalewka 1663:Zivania 1596:Zivania 1537:Cherry 1494:Liquors 1360:Ginger 1196:Pangasi 1156:Choujiu 1136:Amazake 1112:Millet 1101:Tejuino 1077:Barley 1071:Cereals 1060:Sangria 985:Tepache 961:Lychee 951:Longan 866:Bignay 851:Banana 744:Malting 739:Brewery 734:Brewing 292:Harveys 254:liqueur 250:Liqueur 248:BRANDY 246:Premium 235:History 206:spirits 85: ( 77:Founded 62::  2526:Nocino 2451:Pastis 2381:Glayva 2367:Honey 2361:Unicum 2356:Metaxa 2332:Herbs 2316:Eggnog 2292:Cream 2281:Kahlúa 2271:Malibu 2118:Anise 2062:Shōchū 2057:Poitín 2047:Bangla 2027:Tharra 1968:Dairy 1952:Laksoy 1947:Arrack 1932:Mezcal 1909:Whisky 1904:Shōchū 1894:Baijiu 1869:Baijiu 1859:Starka 1829:Shochu 1819:Lihing 1809:Cholai 1775:Maize 1673:Brandy 1638:Grappa 1633:Chacha 1628:Pomace 1586:Cognac 1581:Brandy 1567:Grape 1561:Boukha 1547:Dates 1512:Apple 1469:Ibwatu 1459:Chicha 1405:Sugar 1380:Honey 1350:Dairy 1309:Pulque 1256:Pendhā 1176:Hariya 1166:Dansul 1146:Beopju 1121:Tongba 1050:Nabidh 925:Sherry 886:Grape 841:Apple 309:Awards 296:sherry 210:Manila 179:brandy 158:Parent 46:public 2261:Lakka 2190:Beer 2067:Vodka 2017:Sulai 2002:Guaro 1972:Arkhi 1962:Sotol 1927:Agave 1920:Other 1839:Sulai 1795:Rice 1755:Beer 1713:Rakia 1683:Geist 1648:Orujo 1621:Țuică 1612:Plum 1591:Pisco 1551:Araqi 1506:Fruit 1454:Cauim 1429:Palek 1424:Intus 1409:Kilju 1389:Byais 1374:Byais 1354:Kumis 1339:Tuhak 1297:Other 1246:Kvass 1236:Tapuy 1231:Tapai 1226:Sonti 1191:Mirin 1186:Mijiu 1161:Chuak 1131:Agkud 1127:Rice 1096:Pozol 1091:Mageu 1087:Corn 1055:Pruno 1040:Jabol 1005:Rimon 991:Plum 975:Perry 971:Pear 845:Cider 835:Fruit 759:Yeast 443:(PDF) 2545:List 2307:Egg 2179:Rakı 2174:Ouzo 2148:Arak 2022:Sura 1849:Korn 1845:Rye 1834:Soju 1703:Oghi 1643:Marc 1571:Arak 1557:Fig 1531:Feni 1435:Tea 1419:Basi 1399:Mead 1384:Bais 1334:Tubâ 1329:Tuak 1281:Boza 1276:Beer 1242:Rye 1216:Sato 1211:Sake 1151:Brem 754:Wort 580:2017 554:2015 511:2017 485:2017 455:2017 426:2017 391:2017 355:2008 177:and 87:2001 80:2001 2401:Gin 2007:Rum 1884:Ara 1606:Gin 1271:Ara 1266:Ale 1141:Apo 298:). 71:EMI 67:SGX 64:EMI 60:PSE 2562:: 571:. 545:. 533:^ 501:. 471:. 445:. 417:. 399:^ 381:. 363:^ 341:. 329:^ 212:. 201:. 189:. 69:: 44:, 1875:) 1871:( 634:e 627:t 620:v 582:. 556:. 513:. 487:. 457:. 428:. 393:. 357:. 89:) 20:)

Index

Emperador (brandy)
Subsidiary
public
Traded as
PSE
EMI
SGX
EMI
Quezon City
Santa Rosa, Laguna
Philippines
Andrew L. Tan
Distilled beverages
Parent
Alliance Global Group
cut brandy
brandy
Alliance Global Group
Philippines
neutral spirits
sugar cane
spirits
Manila
Noli De Castro
liqueur
Jerez, Spain
Scotch whisky
Whyte & Mackay
Beam Suntory
Tomelloso

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