429:
Philanthropic
Campaign" at the Manny Awards by Medical Advertising News. Draftfcb Healthcare also won for "Get Your Shift Together" in the "Best Nonbranded Campaign" category for its work for TEVA targeting shift workers. Draftfcb won three Reggie Awards for OREO 100th Birthday Celebration, Sharpie and Taco Bell. Eight offices won 14 CLIO Awards, six One Show PENCIL Awards for Valspar "Cityscape," UTEC University Potable Water Generator, Prime Television "Secret Diary of a Call Girl," Engen Calendar Fire Blanket and SPCA/MINI New Zealand "Driving Dogs." The agency also won five North American Effie Awards for OREO "Daily Twist," PFLAG "Stories to Inspire Change" and SPIRIVA "Elephant," in addition to 35 Lions and a Grand Prix at the 2013 Cannes Lions International Festival of Creativity. Adweek awarded Draftfcb the first-ever Project Isaac Gravity Award, its top honor.
442:: 38 Lions including one Grand Prix, seven Gold, 10 Silver and 20 Bronze. FCB Brasil's "Protection Ad," was recognized at the Clio Awards, London International Awards, El Ojo de Iberoamerica, One Show, D&AD Awards, Andy Awards, ADC Awards and earned the top honor at Cannes in the Mobile Category. At Cannes, FCB won gold for their campaigns "Bank Job" and "A Rainbow for the Rainbow Nation" in Media, "Speaking Exchange" in Direct and Promo & Activation and "Protection Ad" in Mobile and Media.
38:
1453:
1454:
http://2014.liaentries.com/winners/?id_medium=1&id_submedium=44&id_category=0&view=details&range=w&page=33&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false
562:
SteelSeries considered the campaign to be damaging to their brand and misrepresented the level of SteelSeries involvement. The company released a statement stating that the way Bully
Hunters represented the gaming community was wrong and disingenuous, adding stating that SteelSeries was not involved
234:
began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made
Chicago his base from 1898 to 1942. When the agency acquired
428:
2013: OREO "Daily Twist," New
Zealand's Mini "Driving Dogs." Chicago's Halloween web video for Kmart, and Argentina's work for ZonaJobs and Orange County's "Operation Alaska" for Taco Bell In 2013, Draftfcb Healthcare's "Escape The Stall" work for the Crohn's & Colitis Founding was named "Best
388:
noted in his Nerd World blog that the spot for EA Games' Mercenaries 2: World in Flames, "Oh No You Didn't," created by
Draftfcb San Francisco, was the greatest video game ad of 2008. The agency was recognized on Advertising Age's annual A-List, which honors "the agencies that showed moxie,
464:
silver awards, and three
British Arrows awards for Public Service Advertising, Best 60-90 Second TV Ad, and Best 60-90 Second Cinema Ad. FCB won the Grand Prix for Good at Lions Health and the D&AD Award for Sport England's "This Girl Can" by FCB
239:
account, the citrus industry was in a slump with an excess of produce. Lasker helped increase the consumption of oranges by creating a new market with his "Drink an orange" ads. Lasker's use of radio, particularly with his campaigns for
414:
Draftfcb New
Zealand: Best in Show, Media Agency of the Year and Leadership; five gold and three silver awards at the CAANZ Awards. Media Agency of the Year at the Fairfax Media/AdMedia Agency of the Year Awards in 2011, 2010 and
392:
The 2010 U.S. Census campaign, led by
Draftfcb New York, received Gold in the multicultural category and the Research Achievement Award at the 2010 Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising
396:
345 awards globally in 2010, including six best workplace honors for
Draftfcb Chicago. Spanish magazine Estrategias noted Draftfcb Spain's "Cutty Shark Shanghai-London" as one of the Top 10 events of the first decade of the 21st
563:
in the management of the event and did not pay FCB Media to produce it. A CyberPowerPC representative stated "What they told us was completely than the way they executed it" and that they felt misled.
1000:
572:"As this effort did not live up to our high standards, we decided to end this program, but hope the conversation it has raised around ending harassment in gaming continues".
636:
1220:
968:
418:
Draftfcb San
Francisco: "Your Mom Hates Dead Space 2" - Gold in the Outstanding Overall Marketing Campaign of the Year category (2011) and other awards at
1004:
360:, and Durban SĂŁo Paulo, Mexico City and Kuwait offices. Its Canada office has won digital agency-of-the-year in four consecutive years starting in 2016.
2234:
1138:
534:
FCB Media initiated a marketing campaign called Bully Hunters which consisted of a livestream event held in mid-April 2018 which aimed to combat
419:
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854:
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457:
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317:
Draft Direct Worldwide and FCB merged in June 2006, to form Draftfcb. Less than a year after the merger, in April 2007,
308:
In December 1994, FCB created a new holding company, True North Communications, to become a major multinational player.
1894:
544:. The livestream itself consisted of pre-recorded footage of faked harassment as acted out by associates of FCB Media.
460:, made to encourage women to exercise, won two D&AD awards, including the White Pencil - Creativity for Good, nine
1230:
199:
and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
1842:
540:
425:
17 Cannes Lions (2012), four ARF David Ogilvy Awards for Excellence in Advertising Research. and three CLIO Awards.
328:
On 10 March 2014, the agency was renamed as FCB, six months after the appointment of worldwide CEO Carter Murray.
278:
In 1963, Foote, Cone & Belding began to offer stock and went public. FCB began to expand in Europe that year.
975:
556:
594:
166:
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236:
1574:
1573:"This top global CEO posts on Instagram up to six times a day – here's why," Business Insider 27 March 2015
1465:
1349:
926:
352:, and industry competitions Echoes, El Ojo, Effies, and Caples—as well as agency-of-the-year honors for its
1050:
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776:
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607:
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1304:
1551:
http://www.dandad.org/awards/professional/2015/white-pencil-creativity-for-good/24194/this-girl-can/
1536:
943:""The Advertising Research Foundation Announces 2011 ARF David Ogilvy Awards Winners" 23 March 2011"
17:
1804:
1326:
334:
In 2019, Ad Age named FCB to its 2019 A-List and FCB/SIX earns Data/Analytics Agency of the Year.
2198:
2103:
2019:
675:
525:: FCB New York won the 2023 Kyoto Global Design Awards for McEnroe vs McEnroe in Visual category.
1562:
535:
202:
Parent Interpublic Group is one of the big four agency holding conglomerates, the others being
1684:
2162:
2014:
1832:
318:
294:
1780:
1615:
1599:"The ADC Annual Awards is the oldest continuously running industry award show in the world."
256:
cigarettes, not only revolutionized the advertising industry but also significantly changed
1871:
1502:
http://adcglobal.org/awards/winners/adc-94th-annual-awards-winners-night-two/protection-ad/
1256:
343:
1063:""2011 Winners Announced for MI6 Game Marketing Awards!," MI6 Game Marketing 7 April 2011"
1029:
8:
1952:
1660:
1629:
1373:
1282:
230:
in 1873, FCB is the third-oldest advertising agency in the U.S. still operating today.
2117:
1143:
1001:""CREAM 2010 Winners Announced As Draftfcb And Carat Top The Tables!" ADOIMagazine.com"
298:
192:
263:
In 1942, Lasker sold Lord & Thomas to its three top managers, Emerson H. Foote in
2170:
2023:
1863:
1838:
1513:
1225:
708:
701:"Foote, Cone Advertising Agency Sells 500,000 Shares to Public; Officers Sell Shares"
568:
322:
196:
2090:
2058:
1982:
1549:"Awards-celebrating the finest creative work in the world-This Girl Can," D and AD
1476:"Awards-celebrating the finest creative work in the world-Protection Ad," D and AD
1066:
832:
241:
95:
2099:
2080:
461:
257:
1390:"Duly Noted: DePaul arena gains more critics, and what is the Notre Dame smell?"
2213:
2141:
342:
The agency and its work have been recognized at a number of award competitions—
161:
1441:
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2157:
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712:
575:
By the end of the campaign all claimed sponsors had withdrawn their support.
453:
449:
264:
231:
99:
91:
801:
471:: 47 Lions At the Cristal Festival, FCB South Africa won Agency of the Year.
2203:
1757:"Bully Hunters organizers shut down campaign after disastrous first stream"
759:
552:
385:
348:
268:
253:
1524:"British Arrows Finalists Announced". Source E Creative. 19 February 2015
1490:
http://www.coloribus.com/festivals-awards/andy-awards/festival-path-26855/
1478:
http://www.dandad.org/awards/professional/2015/direct/24627/protection-ad/
331:
In 2016, Susan Credle joined the agency as Global Chief Creative Officer.
314:
In 2001, ad network Interpublic Group acquired True North Communications.
1732:
1575:
http://www.businessinsider.com/carter-murray-fcb-inferno-instagram-2015-3
1466:
http://www.elojodeiberoamerica.com/en-el-ojo-innovacion-brasil-fue-lider/
618:"DraftFCB Officially Changes Name to FCB," Advertising Age 10 March 2014
548:
353:
286:
56:
2072:
843:
311:
In 2000, it had more than 190 offices serving clients in 102 countries.
2149:
272:
637:"The Most Interesting Adman in the World: The Story of Albert Lasker"
384:
among IAG/Nielsen's most-liked and most-recalled ads, and Time.com's
381:
357:
245:
620:
http://adage.com/article/agency-news/draftfcb-officially-fcb/292070/
498:: FCB-West (Drum Awards, 30 and 60 second categories). FCB-Chicago (
400:
Draftfcb Malaysia: number one creative agency in Malaysia (2010) by
2112:
538:
by deploying "bully hunters" to kill abusive opponents in the game
203:
855:"FCB Durban named 'Agency of the Year'," Biz Community 11 May 2007
1464:"En El Ojo Innovacion, Brasil fue lider," El Ojo de Iberoamerica
1221:"Taco Bell helicopters 10,000 tacos to Bethel, Alaska after hoax"
290:
227:
211:
207:
37:
2133:
1197:
969:"" Draftfcb Year 2010 in Review", "Draftfcb.com" 27 April 2011"
566:
Brandon Cooke, FCB's global chief communications officer, told
302:
1115:
1561:"2015 Effie Awards-North America Winners," Effie 4 June 2015
661:
Arthur W. Schultz, "Albert Lasker's Advertising Revolution,"
595:"Susan Credle and Tyler Turnbull promoted to Lead FCB Global"
305:. In the 1980s, the agency began an international expansion.
282:
249:
1563:
http://current.effie.org/downloads/2015_NAEffies_Winners.pdf
2175:
377:
1630:"2023 Kyoto Global Design Awards - Visual category Winner"
1026:""CAANZ Awards 2011 Media Awards Winners" 6 February 2011"
802:"FCB Names Susan Credle as Global Chief Creative Officer"
373:
1647:"New York Festivals Global Awards Announces 2018 Awards"
1634:
2023 Kyoto Global Design Awards - Visual category Winner
1440:"Cannes Lions Archive-The Works," Cannes Lions Archive
833:"DraftFCB wins Agency of the Year," Scoop 18 April 2008
372:
regularly lists Draftfcb-created spots for brands like
1893:
1858:
1837:. Vol. 1. St. James Press. 1988. pp. 12–15.
176:
134:
Global Chairperson & Global Chief Creative Officer
1114:. The Advertising Research Federation. Archived from
1488:"International ANDY Awards 2015 Winners," Coloribus
1139:"For Oreo Campaign Finale, a Twist on Collaboration"
1452:"Design Experiential Marketing-Bronze Winner," LIA
1051:"DDB wins 2011 NZ Agency of the Year" 17 March 2011
608:"Agency Report 2008," Advertising Age May 5, 2008
2226:
1417:"Mayo Draftfcb Wins Project Isaac Gravity Award"
420:Cannes Lions International Advertising Festival
1512:Creative Circle Press Release. 18 March 2015.
1166:"New Zealand's 'driving dogs' pass their test"
1879:
1587:"See All the Cannes Lions Grand Prix Winners"
865:
281:In the 1970s and '80s major clients included
222:Founded by Daniel Lord and Ambrose Thomas as
1834:International Directory of Company Histories
1831:"Foote, Cone & Belding Communications".
1414:
760:"Kmart Picks Draftfcb as Agency of Record,"
589:
587:
275:; they renamed it Foote Cone & Belding.
1442:http://www.canneslionsarchive.com/the-work/
1886:
1872:
1281:. Med Ad News Manny Awards. Archived from
927:"The Greatest Video Game Ad of the Year,"
2235:Advertising agencies of the United States
890:
777:"DraftFCB Officially Changes Name to FCB"
584:
1960:Matterkind (previously known as Cadreon)
868:"Rethink is the 2019 Agency of the Year"
774:
730:
728:
555:, the Diverse Gaming Coalition, and the
321:switched its $ 740 million account from
1087:
547:Claimed sponsors of the event included
337:
14:
2227:
1350:"Draftfcb and PFLAG take a Gold Effie"
1347:
1136:
799:
389:innovation and effectiveness in 2009."
1867:
725:
631:
629:
627:
325:to Draftfcb Chicago without a pitch.
1514:Circle Awards 2015 Press Release.pdf
1190:
1137:Elliot, Stuart (24 September 2013).
536:misogynist harassment in video games
1329:. The Inspiration Room. 13 May 2013
1218:
775:Morrison, Maureen (10 March 2014).
736:"Interpublic to Acquire True North"
24:
1895:The Interpublic Group of Companies
1824:
893:"2019 Agency of the Year: Digital"
624:
25:
2261:
2059:McCann (formerly McCann Erickson)
1852:
781:AdAge Encyclopedia or Advertising
680:AdAge Encyclopedia of Advertising
27:Global advertising agency network
1088:Macleod, Duncan (20 June 2012).
800:Tadena, Nathalie (9 June 2015).
541:Counter-Strike: Global Offensive
529:
510:New York Festivals Global Awards
191:), is one of the largest global
36:
1797:
1773:
1749:
1725:
1709:"Our Statement on BullyHunters"
1701:
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1271:
1253:"Mannyawards.com 29 April 2011"
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826:
820:"Ad Age 2019 A-List No. 7: FCB"
812:
793:
768:
557:National Organization for Women
271:in Chicago, and Don Belding in
252:feminine hygiene products, and
753:
693:
668:
655:
612:
601:
167:Interpublic Group of Companies
13:
1:
1348:Haynes, Megan (23 May 2013).
1191:Nudd, Tim (22 October 2012).
578:
237:Sunkist Growers, Incorporated
1500:"Protection Ad," ADC Global
1415:Adweek Staff (16 May 2013).
1219:Hsu, Tiffany (3 July 2012).
866:Jennifer Horn (2019-10-31).
844:Campaign Brief February 2008
665:Nov 2002, Vol. 31#2 pp 36-53
516:
487:award in 2017 and 2018 from
475:
433:
408:
363:
7:
1374:SPIRIVA "Elephant" Campaign
1279:"2013 Manny Awards Winners"
1090:"Cannes Outdoor Lions 2012"
10:
2266:
2240:Companies based in Chicago
1805:"Diverse Gaming Coalition"
1685:"Richard Lewis on Twitter"
1665:KYOTO GLOBAL DESIGN AWARDS
1112:"2012 David Ogilvy Awards"
217:
195:networks. It is owned by
2191:
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2089:
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1992:
1933:
1908:
1901:
185:Foote, Cone & Belding
172:
160:
150:
142:
126:
116:
106:
86:
70:
62:
52:
44:
35:
2199:Cassidy & Associates
1394:Chicago Business Journal
916:Nielsen Wire 3 July 2008
891:Josh Kolm (2019-11-05).
146:Marketing communications
2104:MullenLowe Lintas Group
1327:"One Show 2013 Winners"
1193:"Ad of the Day: Kmart"
1170:Australia Network News
1092:. The Inspiration Room
82:(as Lord & Thomas)
2015:Jack Morton Worldwide
1993:Marketing Specialists
1661:"McEnroe vs. McEnroe"
295:Coors Brewing Company
2043:Commonwealth//McCann
2040:Avrett Free Ginsberg
1649:. November 16, 2018.
1233:on December 11, 2012
949:on 30 September 2011
338:Campaigns and awards
1632:. October 1, 2023.
806:Wall Street Journal
682:. 15 September 2003
676:"Lord & Thomas"
641:Under the Influence
152:Number of employees
108:Number of locations
32:
2250:Clio Award winners
2118:MullenLowe Profero
2069:Momentum Worldwide
2024:Rogers & Cowan
2005:dna Communications
1940:Ensemble Worldwide
1305:"Oreo Daily Twist"
1172:. 11 December 2012
1144:The New York Times
705:The New York Times
299:Payless ShoeSource
193:advertising agency
66:Advertising agency
30:
2245:Interpublic Group
2222:
2221:
2187:
2186:
2171:The Martin Agency
2034:McCann Worldgroup
2020:Octagon Worldwide
1926:New Honor Society
1285:on 15 August 2013
1226:Los Angeles Times
1032:on 6 October 2011
508:: FCB-Health-NY (
224:Lord & Thomas
197:Interpublic Group
182:
181:
16:(Redirected from
2257:
2146:Carmichael Lynch
2138:Big Family Table
2109:MullenLowe Comms
2091:MullenLowe Group
2046:Casanova//McCann
1983:Universal McCann
1906:
1905:
1888:
1881:
1874:
1865:
1864:
1848:
1819:
1818:
1816:
1815:
1809:www.facebook.com
1801:
1795:
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1791:
1785:www.facebook.com
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1729:
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1720:
1719:
1713:www.facebook.com
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1275:
1269:
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1264:
1255:. Archived from
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1243:
1242:
1240:
1238:
1229:. Archived from
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1210:
1209:
1207:
1205:
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1079:
1078:
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1065:. Archived from
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1053:
1048:
1042:
1041:
1039:
1037:
1028:. Archived from
1022:
1016:
1015:
1013:
1012:
1003:. Archived from
997:
991:
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986:
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974:. Archived from
973:
965:
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954:
945:. Archived from
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907:
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888:
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835:
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824:
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822:. 15 April 2019.
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663:Chicago History,
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81:
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2100:MullenLowe U.S.
2085:
2081:Weber Shandwick
2029:
1988:
1934:IPG Mediabrands
1929:
1897:
1892:
1855:
1845:
1830:
1827:
1825:Further reading
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1589:. 20 June 2016.
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1354:Strategy Online
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1259:on 14 July 2011
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1069:on 23 July 2011
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981:on 23 July 2011
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