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manufacturing company. He specialized in sales and marketing and was responsible for, for instance, the packaging of
Verkade cookies in metal tins, which quickly became collector's items. Co Verkade began working for the company in 1924. In 1936, he and his four brothers (Frans, Arnold, Jan, and Tom)
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ran the company; Co was a company director until
December 1960, when he was ousted by his brother Frans; he continued to work for the company until 1965.
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He married Maja
Knipscheer in 1929. After she died, in 1980, he lived with Ien, until her death in 2002. In 2005 he published an autobiography,
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which they glued into albums. These albums were on topics such as history, art, and especially nature--the latter written by Dutch botanist
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Co
Verkade is credited with making Verkade a household name in the Netherlands. One of his successful marketing ploys was the
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56:, 27 albums were made, a total of 3.2 million copies. At age 101, Co Verkade
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93:"Jacobus Verkade (1906-2008): Pionier in marketing koekjes en chocola"
52:. Generating a collecting mania among the Dutch population before
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71:("A life in biscuits and chocolate").
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152:Meer, Tom van der (27 June 2008).
91:Voormolen, Sander (27 June 2008).
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69:Een leven in biskwie en chocolade
60:for the Verkade pavilion at the
123:Hageman, Esther (2 July 2008).
154:"'Co' Verkade (102) overleden"
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125:"Co Verkade 1906-2008"
27:) was the grandson of
220:People from Zaanstad
210:Dutch industrialists
58:drove the first pile
205:Dutch centenarians
31:, founder of the
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215:Men centenarians
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156:(in Dutch). EVMI
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23:– 26 June 2008,
19:(29 March 1906,
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98:NRC Handelsblad
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50:Jac. P. Thijsse
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17:Jacobus Verkade
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29:Ericus Verkade
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42:Verkade album
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158:. Retrieved
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135:. Retrieved
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103:. Retrieved
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62:Zaans Museum
54:World War II
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200:2008 deaths
195:1906 births
189:Categories
133:(in Dutch)
101:(in Dutch)
75:References
181:(family)
173:See also
179:Verkade
33:Verkade
21:Zaandam
160:11 May
137:10 May
105:11 May
25:Holten
130:Trouw
162:2010
139:2010
107:2010
46:rusk
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115:^
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83:^
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