231:, so he bought it for his planned Coyote Pizza restaurant. When the costume arrived at Atari, it was discovered that the costume was actually a rat with a long pink tail; this costume was also much larger and furrier than the final product seen in all of the original locations. Bushnell decided to change the restaurant's name to Rick Rat's Pizza. However, Bushnell's group of planners believed that a rat for the name of a restaurant would not be appropriate. Bushnell's group of planners finally decided on the name Chuck E. Cheese for the mascot and changed the restaurant's name to Chuck E. Cheese's Pizza Time Theatre. The first Chuck E. Cheese's Pizza Time Theatre opened in San Jose, California on 370 South Winchester Boulevard, in the same year Chuck E. Cheese was proposed – 1977.
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was hired as the new voice of the mascot, with the task of transforming him from a rat to a mouse. By circa 1994–1995, the mouse was given a more child-friendly makeover, with a wider cheek structure, a less pointy, shorter snout, longer eyes, smaller ears, and a slimmer physique. The character began
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accent, telling jokes – sometimes holding a cigar. His voice was delivered by John
Widelock for the first seven years, then by Scott Wilson. In a June 1986 showtape, Chuck E. and Mr. Munch, the two characters Wilson voiced at the time, were voiced by Lonny Wilder, due to PTT's merger with
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The star of the show is a feisty-looking rat named Chuck E. Cheese, who
Bushnell hopes will become as big a celebrity as Mickey Mouse.
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being characterized as a skateboarder in commercials from 1997, with this appearance starting to appear in restaurants by 2004.
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Bushnell called his new venture Pizza Time
Theaters. He named his restaurants Chuck E. Cheese after the robotic rat mascot.
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and saw walk-around character costumes for sale. Among them, Bushnell spotted a costume that appeared to be a
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Above the receptionist's desk was the smiling face of Chuck E. Cheese, the company's mascot—a rat.
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In July 2012, the mascot was changed into a
Rockstar version of the character, who played guitar.
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into ShowBiz Pizza Time, Inc., with Wilson returning with the next released show. In 1993,
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into a smaller, Rockstar version in response to an ongoing decrease in sales during 2011.
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482:"Chuck E. Cheese's, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever"
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The character was originally created as the mascot for a restaurant proposed by
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283:"The surprising and horrifying backstory behind Charles Entertainment Cheese"
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chain of family entertainment centers (FECs) From 1977 to 1992 he was an
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Evolution of Chuck E Cheese! | Chuck E Cheese
Character History
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International
Association of Amusement Parks and Attractions
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Taub, Stephen (November 30, 1983). "A Noisy
Decline".
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The First
Quarter: A 25-Year History of Video Games
424:"Chuck E. Cheese being replaced with hipper image"
194:rat, changing to a mouse in 1993. In 2012, he was
324:"Rat dishes up pizza, computerized entertainment"
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343:Game Over: How Nintendo Conquered the World
260:, the frontman and guitarist for the band
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492:from the original on December 15, 2019
462:from the original on September 8, 2019
434:from the original on November 22, 2019
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239:The rat mascot was originally given a
520:from the original on October 21, 2019
480:Madrigal, Alexis C. (July 17, 2013).
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186:of CEC Entertainment Concepts L.P.'s
85:Jeff Cosco (1995-1996; singing voice)
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375:. Vol. 152. pp. 40–43.
322:Mace, Scott (December 21, 1981).
219:) in 1977. Bushnell attended the
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281:Shamisan, Jacob (June 9, 2017).
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585:Male characters in advertising
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560:Anthropomorphic mice and rats
422:Candice Choi (July 3, 2012).
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176:Charles Entertainment Cheese
116:Charles Entertainment Cheese
27:Charles Entertainment Cheese
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550:Food advertising characters
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575:Fictional restaurant staff
555:Mascots introduced in 1977
345:. GamePress. p. 115.
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393:. BWD Press. p. 97.
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88:Jeremy Blaido (1997-1998)
76:John Widelock (1977–1984)
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389:Kent, Steven L. (2000).
82:Lonny Wilder (June 1986)
79:Scott Wilson (1984–1993)
108:In-universe information
16:Restaurant chain mascot
223:(IAAPA) conference in
341:Sheff, David (1999).
302:Chuck E's Middle Name
430:. Associated Press.
264:, replaced Brannan.
130:Mouse (1993–present)
565:Fictional musicians
246:ShowBiz Pizza Place
21:Fictional character
182:for short, is the
570:Fictional orphans
545:Corporate mascots
400:978-0-9704755-0-3
352:978-0-9669617-0-6
235:Characterizations
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180:Chuck E. Cheese
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33:Chuck E. Cheese
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524:December 15,
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494:. Retrieved
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215:(founder of
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152:Restaurateur
55:May 17, 1977
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428:Yahoo! News
308:February 9,
166:Nationality
94:(1994–2012)
539:Categories
268:References
241:New Jersey
146:Occupation
60:Created by
328:Infoworld
196:rebranded
155:Guitarist
113:Full name
70:Voiced by
35:character
518:archived
490:Archived
460:archived
438:April 5,
432:Archived
169:American
158:Vocalist
287:Insider
225:Orlando
202:Origins
121:Species
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229:coyote
184:mascot
138:Gender
217:Atari
178:, or
526:2019
498:2019
468:2019
440:2020
395:ISBN
347:ISBN
310:2023
141:Male
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
