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The formulation of
Carlton Draught was changed slightly in 2003 to reduce the alcohol content from 5.0% to 4.6% in response to an increase in alcohol taxes by the federal government. The logo was also changed and a new advertising campaign was introduced to target a wider market. Featuring quirky,
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A second comical viral campaign was initiated in
September 2006 entitled Flash Beer. It is focused on a character named Kevin Kavendish (played by Aaron Bertram) applying for a job as a brewer in Carlton Draught. At first, he is rejected, so he copies a dance sequence in the movie
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comical advertisements and billboards, the beer was promoted as simply being "made from beer". Carlton
Draught, like most Australian lagers, is made using a
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brewing process, and it uses a portion of cane sugar to thin out the body of the beer, apparently due to drinkers' preferences.
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since 1877 (except for 1991 and 2009) and used to be the main sponsor but was superseded by
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111:Learn how and when to remove this message
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