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300:, or Clean Street, Happy Heart, a program to respond to the needs of residents, vendors, and unhoused neighbors facing economic hardship. Along with street cleaning and trash pick-up activities, the event provides opportunities to engage with neighbors and local community organizations, training on permits for local vendors, and cultural opportunities that include free local food and traditional native performances. Calle 24 distributes free health resources in both English and Spanish, including
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first program of its kind that recognized small businesses as historical spaces for preservation and protection in the US. Precita Eyes, a community-based mural arts organization located in Calle 24 Latino
Cultural District, was the first organization added to this registry in 2015. Additional businesses within the district have gone on to be added to the registry in subsequent years, including AccĂon Latina, Adobe Books,
20:
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throughout the year. A central goal of their work is to prevent displacement of long-term residents and small businesses while preserving and affirming the cultural heritage of the neighborhood. In partnership with cultural organizations from within the district, Calle 24 hosts several community and arts festivals including
130:, when Latinos drawn to the breweries, canneries, and textile factories in the area filled vacancies left by the Irish population as they moved into the Western neighborhoods of the city. Central American immigrants also came to the district after experiencing political upheavals throughout the 1970s and 1980s.
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Within the planning and research period for establishing the Calle 24 Latino
Cultural District, the number one area of concern identified by the local community was the rapid displacement of local residents and small businesses as the result of rising rents and gentrification. Preventing displacement
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In 2017, the Board of
Supervisors signed an ordinance that established the Calle 24 Special Use District. As an additional measure of protection for existing and legacy businesses in the area, a conditional use approval became required of any business seeking to replace a legacy business or to merge
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Calle 24, the central organizing body of the Calle 24 Latino
Cultural District, sponsors community events, provides training and support for local business owners and residents, and hosts cultural festivals throughout the year. The group also addresses local food security gaps by providing residents
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and displacement, neighborhood advocates declared that, “It is a community priority that we exist as a living cultural district, not just a colorful tourist destination.” This group would eventually change their name to Calle 24 and serve as the central organizing body for establishing the Calle 24
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To prevent displacement of legacy small businesses and organizations in San
Francisco, the Legacy Business Registry and Legacy Business Historic Preservation Fund were established to identify and protect businesses with significant impact on the history or culture of the neighborhood. This was the
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The Lower 24th Street
Merchants and Neighbors Association was created in 1999 by a group of residents, merchants, community organizers, service providers and art organizations “to preserve, enhance and advocate for Latino cultural continuity, vitality, and community in San Francisco’s touchstone
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The district boasts the most murals in the city and over 200 small businesses. Many businesses in the district have been included in the Legacy
Business Registry, established in 2015 to identify and protect businesses with significant impact on the history or culture of the neighborhood. These
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located across San
Francisco, each embodying a unique cultural heritage. Calle 24 is the central organizing body of the Calle 24 Latino Cultural District. It sponsors community events, provides training and support services for local business owners and residents, and hosts cultural festivals
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Along with other city-supported organizations, budget cuts have impacted Calle 24. In 2023, the group’s annual budget was $ 1.7 million. Facing an $ 800 million budget deficit in the city’s budget, Calle 24’s funding was slashed to $ 430,000 for the 2024 fiscal year.
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multiple storefronts to extend past 799 square feet. The ordinance also prevented new restaurants or bars from opening if more than 35 percent of the businesses in the surrounding 300-foot radius of the proposed business were of the same kind of establishment.
54:, in May 2014. Often referred to as “The Heart of the Mission,” Calle 24 Latino Cultural District was established in recognition of its long history as the center of Latino activism, arts, commerce, and culture in
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in the city and is the home to more than 200 small businesses. The area has the highest number of Latinx-owned small businesses in San
Francisco. The district is also home to over 100 independent
201:. A distinctive element of the neighborhood are the many lowriders, whose history in the district goes back to the 70’s and can still be seen throughout the area and at community events.
144:, a legacy organization within the Calle 24 Latino Cultural District, was a key gathering and organizing hub for Central American Solidarity Movements of the 1970 and 1980s. Pro-
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in the 1980s, would refer to the area as “Plaza
Sandino.” Potrero del Sol Park is also known as “La Raza park” from its time in the 1970’s as a major gathering spot for
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Flor Y Canto Literary Festival - a three-day literary and cultural festival held in June in celebration of the city’s first Latino poet Laureate, Alejandro Marguia.
156:. The area that would later become the Calle 24 Latino Cultural District also welcomed Latinos displaced by gentrification from neighboring districts,
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The Calle 24 Cultural District spans 55 square blocks and is centered at the Calle 24 commercial corridor on 24th Street. The district boundaries are
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Baile en la Calle: Las Danzas Murale - held in the first weekend of May and featuring dynamic dance interpretations of the murals in neighborhood.
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along with preserving and celebrating the cultural heritage of the neighborhood became central to Calle 24’s efforts.
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Fiesta de las Américas - held every September to celebrate culture, arts, and music from the Latino diaspora.
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Precita Eyes, a notable cultural attraction in Calle 24 and the first legacy business in San Francisco.
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705:"Carnaval San Francisco 2024: From the Parade Route to Parking, Here's What to Know | KQED"
729:"Celebration: San Francisco Flor y Canto Literary Festival | San Francisco Public Library"
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City of San Francisco, Office of Economic and Workforce Development (December 30, 2016).
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1857 Map of San Francisco's Mission District, in which Calle 24 is currently located.
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Paseo ArtĂstico - a bi-monthly community art stroll with free arts programming.
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Latino Cultural District and the greater Mission neighborhood.” In response to
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508:"Susana Rojas and Calle 24 Embody Latinidad in SF's Mission District | KQED"
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to the West, Potrero Street to the East, 22nd Street to the North, and
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Cesar Chavez Parade and Festival - held every April in celebration of
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Dance Mission Theater is recognized as a legacy business in Calle 24.
917:"New Calle 24 Rules Approved, Efforts to Preserve Corridor Continue"
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Office of Economic and Workforce Development. City of San Francisco
632:"Calle 24 - The official Latino Cultural District of San Francisco"
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areas throughout the 1970’s. The area is seen as the birthplace of
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Calle 24 Latino Cultural District has the largest collection of
384:"A Latino Cultural District on Mission Street? That's the plan"
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GalerĂa de la Raza, one of the landmark businesses in Calle 24.
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829:"Calle 24: Calle Limpia CorazĂłn Contento One Year Anniversary"
435:"The San Francisco Cultural Districts Program | San Francisco"
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804:"Calle Limpia, CorazĂłn Contento "First Year Anniversary""
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Balmy Alley murals are a featured attraction of Calle 24.
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61:The Calle 24 Latino Cultural District is one of
312:information, and training on how to administer
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680:"Baile en la Calle: The Mural Dances | Events"
42:formally recognized by a resolution from the
150:24th Street and Mission Bart station area
16:Latino Cultural District in San Francisco
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859:"Calle 24 Retail Study Final Report"
656:"Cesar Chavez Festival & Parade"
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605:"Calle 24: Cuentos del Barrio"
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298:Calle Limpia, CorazĂłn Contento
281:Mural Arts and Visitors Center
270:’s Juan R. Fuentes Art Gallery
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915:Wenus, Laura (2017-03-15).
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962:History of San Francisco
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229:Carnaval San Francisco
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63:ten cultural districts
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576:"Cultural Highlights"
343:Dance Mission Theater
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264:24th Street Mini Park
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753:"Day of the Dead SF"
296:Calle 24 also hosts
887:"Legacy Businesses"
172:and former home of
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757:Day of the Dead SF
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292:Community programs
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241:DĂa de Los Muertos
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142:GalerĂa de la Raza
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84:GalerĂa de la Raza
72:DĂa de los Muertos
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777:"Paseo ArtĂstico"
185:Latino District.
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279:Precita Eyes
222:’s birthday.
220:Cesar Chavez
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128:World War II
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88:Precita Eyes
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52:David Campos
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274:Balmy Alley
941:Categories
926:2024-09-02
896:2024-09-02
838:2024-09-02
814:2024-09-02
786:2024-09-02
762:2024-09-02
738:2024-09-02
714:2024-09-02
689:2024-09-02
665:2024-09-02
641:2024-09-02
614:2024-09-02
585:2024-09-02
544:2024-09-02
517:2024-09-02
485:2024-09-02
444:2024-09-02
439:www.sf.gov
420:2024-09-02
393:2024-09-02
366:References
320:Governance
170:Latin Rock
158:Noe Valley
146:Sandinista
476:"History"
213:Festivals
154:lowriders
891:Calle 24
808:Calle 24
733:sfpl.org
684:Calle 24
660:Calle 24
580:Calle 24
539:Calle 24
535:"Events"
480:Calle 24
94:Location
68:Carnaval
28:Calle 24
306:condoms
304:tests,
166:Mission
118:History
353:Issues
314:Narcan
195:murals
162:Castro
862:(PDF)
302:COVID
873:2024
636:KALW
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