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Boni & Liveright

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797:), most Liveright-backed plays and musicals were financial disasters. Following the collapse of the stock market in 1929, book sales slumped and Horace Liveright was forced to sell the bulk of his shares in Horace Liveright, Inc. (as the firm was recently renamed), resigning from the company in August 1930. He worked briefly for film studios before he died from pneumonia and emphysema on September 24, 1933, at the age of forty-three. As its lists shrank in the early 1930s, so did the firm's revenues. Now under the helm of its longtime treasurer, Arthur Pell, Liveright Inc. fell into involuntary bankruptcy in May 1933, selling off many of their assets. However Pell did retain much of the backlist (including important works by Freud, Toomer, Loos, Cummings, and Crane) in a reorganization of the company called 561: 609:
editorials in defense of free speech and leading a contingent of authors, journalists, and lawyers to fight the bill in Albany in April 1923. His lobbying efforts were bolstered by the support of James "Jimmy" Walker, future mayor of New York but then a minority leader of the State Senate, who coached Liveright on how to lobby the legislators. On May 3, 1923, after a rousing speech by Walker belittling the bill, in which he joked "No woman was ever ruined by a book", the Clean Books Bill was defeated.
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Only a year and a half after co-founding Boni & Liveright, Albert Boni departed the company due to differences with Horace Liveright. Boni claimed that he won a coin toss over the opportunity to buy out the other's share, but then his backing investor dropped out, leaving him no alternative than
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The success was immediate and demand for more titles forced Boni & Liveright to expand the initial list to 36 before the year ended. It would quickly become the cornerstone for the young company and allow the firm to take on riskier books and high-profile authors. The sale of the Modern Library
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If publishing the literary new guard brought more acclaim than cash flow to the press, sex, or the suggestion of it, created commercial opportunity for Boni & Liveright. Many of its bestselling books were considered scandalous or titillating for the period, inviting the scrutiny of figures like
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With outside investment that principally came from Horace Liveright's father-in-law, paper executive Herman Elsas, Boni & Liveright incorporated on February 16, 1917. Though Liveright had no publishing experience (he had been a bond and paper salesman), Albert Boni recently had run a Greenwich
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T.R. "Tommy" Smith was hired in 1919 to replace Thomas Seltzer, Albert Boni's uncle, as editor-in-chief. Well-connected and exceptionally bright, Smith, next to Horace Liveright, became B&L's most important editorial guiding force. An "authority on the erotic and the pornographic and, happily,
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Though Boni & Liveright's titles were consistently on bestseller lists during the 1920s, the firm survived on the barest of margins. Lavish ad campaigns, expensive offices (where Liveright famously entertained his friends and authors at 61 West 48th Street), generous advances, and the loss of
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B&L's challenges to obscenity laws, innovative marketing, and its willingness to publish difficult, politically charged, or unconventional authors helped transform, according to Tom Dardis, "the staid, self-satisfied atmosphere of American publishing into an exciting, pulsing forum in which
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Introduced in 1923, the bill broadly defined objectionable literature so any portion of obscene, lewd, or indecent text could serve as sufficient evidence to have a whole work banned. Liveright was nearly alone amongst New York publishers to publicly oppose the legislation, writing prominent
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in his memoirs noted that until then other firms "were run like conservative banking houses." Bennett Cerf observed "There had never been a Jew in American publishing, which was a closed corporation to the rising tide of young people described in
557:– Horace Liveright frequently fought off censors and obscenity legislation. The publicity surrounding these battles only stoked the curiosity of readers further and forced the publisher to reprint otherwise unexceptionally sensational works. 134:. Over the next sixteen years the firm, which changed its name to Horace Liveright, Inc., in 1928 and then Liveright, Inc., in 1931, published over a thousand books. Before its bankruptcy in 1933 and subsequent reorganization as 531:
would sell over 100,000 copies, becoming the bestselling play of the decade. In all Liveright would publish thirteen of O'Neill's dramas, but would have to relinquish those rights in 1933 during bankruptcy proceedings.
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to sell to Liveright. Though not as politically extreme as Albert Boni, Horace Liveright enjoyed the mantle of radical publisher as he quickly established an openness to new literary trends and avant-garde ideas.
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Corporation. That entity remained independent, publishing new books as well as repackaging backlist, until 1969 when it was sold to Harrison Blaine of New Jersey, Inc., a private holding company which also owned
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revenue from the Modern Library backlist stretched finances, but it would be Horace Liveright's poor investment decisions outside book publishing that ultimately jeopardized the company's solvency.
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Corporation, Inc., it had achieved considerable notoriety for editorial acumen, brash marketing, and challenge to contemporary obscenity and censorship laws. Their logo is of a cowled monk.
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Despite being commercially risky for the times, Boni & Liveright would introduce many now influential experimental writers to the American reading public, including Cummings, Crane,
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Throughout the teens, '20s and early '30s, many notable writers, editors, and future publishers worked for Boni & Liveright. The core of his staff included T.R. Smith in editorial,
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Though the New York Society for the Suppression of Vice and the Watch and Ward Society would threaten the publisher several more times in the late 1920s – notably for the novels
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Village bookshop with his brother, Charles. Boni's association with Village bohemia and his earlier success publishing a line of inexpensive, pocket-sized classics called the
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one who knew the difference between them, seemed to be able to smell out best-sellers and masterpieces alike." He would stay with the firm through its bankruptcy in 1933.
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at the New York Society for the Suppression of Vice, regularly threatened suit against publishers of risquΓ© or prurient material. The New York Society, alongside Boston's
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has been noted by biographer Tom Dardis as a critical tactical error and major loss of revenue that likely crippled the firm in their final years of operation.
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Described by colleagues as a gambler, Liveright frequently lost money on the stock market, particularly following the advice of his friend and banker,
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noted B&L was "the most magnificent yet messy publishing firm this century has seen." In 1974 Liveright's remaining backlist was bought by
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In addition to publishing Ezra Pound's poetry, Liveright engaged Pound as a translator and scout in Europe. Pound would encourage his friends
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Because of its outside status, Boni & Liveright, along with the two other firms founded and run by Jewish-Americans in the late teens –
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in 1917, according to biographer Walker Gilmer, "reflected the avant-garde influence of Washington Square book-borrowing friends: Wilde,
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The publisher mostly got around these challenges by issuing limited editions available only by subscription (as in the case of
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would die $ 210 in debt to the house), O'Neill's plays were frequently amongst the firm's top-selling books. After winning the
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to poor reviews and sales. The following year Boni & Liveright agreed to publish a collection of prose by Pound,
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in 1925, retaining rights to the work well into the 1940s after the company collapsed and merged with Random House.
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to publish their latest works with Horace Liveright, who Pound praised "as a pearl among publishers." While
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was vice president between 1923 and 1925 before buying the Modern Library list and later starting, with
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A mix of well-known and hard-to-find literature priced at 60 cents apiece and bound in lambskin, the
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Dictionary of Literary Biography: The House of Boni & Liveright, 1917–1933: A Documentary Volume
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would appear on their list in 1922, Boni & Liveright would ultimately give up their pursuit of
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in sales, and Arthur Pell (who would ultimately succeed Liveright as president) in accounting.
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In April 2012 Liveright Publishing inaugurated its first original list in four decades. (See
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in 1920, the Greenwich Village playwright reached national attention. The B&L edition of
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In 1917, Alfred Knopf, then another newly established New York publishing house, published
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were readers for Boni & Liveright. And several staff members, including
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Everything was Better in America: Print Culture in the Great Depression
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Third colophon used between 1925 and 1929. Designed by Lucina Bernhard.
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Fourth colophon used between 1929 and 1933. Designed by Rockwell Kent.
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bought the company where it has remained a wholly owned subsidiary.
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Boni & Liveright, like other new publishers of the era such as
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material published by Boni & Liveright was challenged by the
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in 1924, worked in sales for B&L during the early '20s.
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by Theodore Dreiser – Liveright and his lawyers (including
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served as inspiration for B&L's debut list called
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The one exception to this risk-taking investment was
500:-winner but still contain modernist devices (such as 1338: 1336: 484:, Hemingway, and Toomer. The two Faulkner novels ( 255:. Norton revived the name as an imprint in 2012 as 764:contemporary American writing could come of age." 405: 267: 243:'s plays. In his biography of Horace Liveright, 1531:Book publishing companies based in New York City 1517: 1333: 496:) are considered among the lesser works of the 662:was published by Boni & Liveright in 1922. 1497:Sieburth, Richard. "Editor's Afterword". in 570:New York Society for the Suppression of Vice 547:New York Society for the Suppression of Vice 811: 733:published books of their own with B&L. 595:The first was over a modern translation of 279:Second colophon used between 1924 and 1925. 185:throughout the 1920s, it notably published 177:series. In addition to being the house of 1485:Horace Liveright Publisher of the Twenties 822: 685:to consult on publicity. Bernays, who was 25: 1536:Publishing companies established in 1917 776: 648: 559: 549:. Throughout the 1920s – decades before 409: 274: 126:established in 1917 in New York City by 1457:Firebrand: The Life of Horace Liveright 1396: 958: 930: 772: 141:It was the first American publisher of 1518: 1171: 1034: 986:"The ABC Book, A Pronunciation Guide" 959:Kinchen, David M. (August 25, 2014). 471:in 1934. Liveright published Pound's 1526:1917 establishments in New York City 358:Mademoiselle Fifi, and Other Stories 1505:. (2010). New York: New Directions. 1469:Egleston, Charles – editor. (2004) 931:Mitgang, Herbert (August 1, 1981). 536:Society for the Suppression of Vice 13: 1503:New Selected Poems and Translation 1399:"No way to run a publishing house" 14: 1547: 767: 644: 262: 257:Liveright Publishing Corporation 1436: 1427: 1418: 1397:Dempsey, David (May 31, 1970). 1390: 1381: 1372: 1363: 1354: 1345: 1324: 1315: 1306: 1297: 1288: 1279: 1270: 1261: 1252: 1243: 1234: 1225: 1216: 1207: 1198: 1189: 1180: 1162: 1153: 1144: 1135: 1126: 1117: 1108: 1099: 1090: 1081: 1072: 1056: 1047: 1028: 1019: 1010: 978: 952: 924: 882: 681:In 1919, Liveright also hired 406:Horace Liveright and modernism 1: 961:"Book Review: 'Supreme City'" 917: 912:Liveright Publishing (2012– ) 553:'s landmark legal battles at 436:, which included an essay by 236:Ten Days That Shook the World 16:American trade book publisher 7: 35:used between 1917 and 1924. 10: 1552: 1449: 965:davidkinchen.wordpress.com 905:W. W. Norton & Company 851:W. W. Norton & Company 636:Josephine, the Great Lover 379:A Miracle of Saint Anthony 302:The Picture of Dorian Gray 293:of the World's Best Books. 253:W. W. Norton & Company 82:W. W. Norton & Company 1512:. University of Illinois. 1487:. New York: David Lewis. 892: 881: 873: 865: 857: 845: 837: 821: 736: 725:, Kronenberger, Komroff, 564:In the 1920s much of the 109: 95: 87: 77: 56: 48: 40: 24: 1177:Sieburth (2010), 355–356 1035:Duncan, Isadora (1927). 991:National Library Service 812:More recent developments 1483:Gilmer, Walker. (1970) 1043:: Boni & Liveright. 502:stream of consciousness 782: 663: 590:Watch and Ward Society 573: 415: 364:Thus Spoke Zarathustra 338:An Enemy of the People 286:Little Leather Library 280: 1508:Welky, David. (2008) 866:Headquarters location 780: 652: 563: 413: 278: 96:Headquarters location 1455:Dardis, Tom. (1995) 817:Liveright Publishing 799:Liveright Publishing 773:Surviving bankruptcy 697:Simon & Schuster 628:Arthur Garfield Hays 614:Replenishing Jessica 384:Studies in Pessimism 381:; and Schopenhauer, 136:Liveright Publishing 124:trade book publisher 120:Boni & Liveright 20:Boni & Liveright 996:Library of Congress 903:In September 1974, 818: 623:An American Tragedy 21: 1404:The New York Times 938:The New York Times 816: 783: 719:Louis Kronenberger 664: 574: 522:Beyond the Horizon 416: 326:The War in the Air 291:The Modern Library 281: 270:The Modern Library 19: 901: 900: 874:Publication types 858:Country of origin 695:, who co-founded 659:The Enormous Room 618:Maxwell Bodenheim 528:Strange Interlude 355:; de Maupassant, 210:Miss Lonelyhearts 183:Sherwood Anderson 117: 116: 110:Publication types 88:Country of origin 1543: 1459:. 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Retrieved 936: 926: 909: 902: 885:of employees 849:Acquired by 803: 798: 794: 788: 784: 762: 755: 740: 713: 711:publishers. 701:Bennett Cerf 691: 680: 676: 665: 657: 635: 621: 613: 611: 607: 600: 594: 578:George Moore 575: 539: 526: 520: 506: 491: 485: 479: 472: 469:Random House 462: 456: 446: 441: 433:Instigations 431: 427: 421: 417: 400:Bennett Cerf 396: 389: 382: 378: 368: 362: 356: 353:The Red Lily 352: 342: 336: 330: 324: 318: 312: 306: 300: 296: 289: 282: 269: 268:Beginnings; 256: 244: 234: 226: 218: 215:Djuna Barnes 208: 200: 190: 140: 135: 119: 118: 1433:Egleston, 4 1410:February 9, 1369:Gilmer, 226 1351:Dardis, 354 1258:Gilmer, 229 1204:Gilmer, 184 1195:Gilmer, 179 1186:Gilmer, 133 1168:Dardis, 213 1123:Dardis, 232 1078:Egleston, 5 1063:"Liveright" 1002:February 9, 970:February 9, 944:February 9, 582:Waldo Frank 555:Grove Press 543:John Sumner 498:Nobel prize 453:James Joyce 375:Maeterlinck 311:; Kipling, 187:T. S. Eliot 159:Jean Toomer 128:Albert Boni 64:Albert Boni 1520:Categories 1499:Ezra Pound 1294:Gilmer, 19 1285:Gilmer, 86 1267:Gilmer, 88 1249:Gilmer, 79 1240:Gilmer, 76 1231:Gilmer, 70 1222:Gilmer, 64 1159:Dardis, 86 1150:Dardis, 89 1132:Dardis, 67 1105:Welky, 150 1096:Gilmer, 11 1053:Dardis,xii 918:References 832:as of 2019 513:Hart Crane 493:Mosquitoes 449:T.S. Eliot 424:Ezra Pound 249:Tom Dardis 223:Ezra Pound 173:, and the 171:Anita Loos 163:Hart Crane 1037:"My Life" 828:Stylized 791:Otto Kahn 757:Our Crowd 602:Satyricon 597:Petronius 566:modernist 370:Poor Folk 329:; Ibsen, 323:; Wells, 247:, author 245:Firebrand 231:John Reed 78:Successor 830:colophon 545:and the 474:Personae 227:Personae 104:New York 57:Founders 33:colophon 1450:Sources 853:in 1974 846:Founded 795:Dracula 747:Huebsch 464:Ulysses 308:Married 201:My Life 49:Founded 1491:  1477:  1463:  841:Active 838:Status 737:Legacy 729:, and 428:Lustra 349:France 344:Ghosts 341:, and 239:, and 41:Status 31:First 877:Books 743:Knopf 387:." 219:Ryder 113:Books 1489:ISBN 1475:ISBN 1461:ISBN 1412:2021 1004:2021 972:2021 946:2021 745:and 630:and 620:and 580:and 519:for 490:and 482:H.D. 451:and 181:and 130:and 52:1917 1501:'s 914:.) 883:No. 616:by 599:'s 426:'s 398:to 233:'s 225:'s 217:'s 207:'s 199:'s 189:'s 1522:: 1401:. 1335:^ 1065:, 1039:. 994:. 988:. 963:. 935:. 888:12 656:'s 641:. 377:, 373:; 351:, 347:; 335:, 259:. 229:, 221:, 213:, 203:, 195:, 169:, 165:, 161:, 157:, 153:, 149:, 145:, 102:, 1414:. 1069:. 1006:. 974:. 948:. 639:" 572:.

Index


colophon
Albert Boni
Horace Liveright
W. W. Norton & Company
New York City
New York
trade book publisher
Albert Boni
Horace Liveright
William Faulkner
Ernest Hemingway
Sigmund Freud
E. E. Cummings
Jean Toomer
Hart Crane
Lewis Mumford
Anita Loos
Modern Library
Theodore Dreiser
Sherwood Anderson
T. S. Eliot
The Waste Land
Isadora Duncan
Nathanael West
Miss Lonelyhearts
Djuna Barnes
Ezra Pound
John Reed
Ten Days That Shook the World

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