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The brewery also invested in new technology to modernize the brewing process. Further changes to the design continued, including the adoption of the
Longneck-bottle, with the inclusion of a bear (a symbol of the city of Berlin, also found on its coat of arms) in front of the
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in 1990, the brewery was divested and independently run. As part of a product relaunch in 1992, the shorter, older Euro-bottle was replaced with the more fashionable NRW-bottle, combined with a redesign, with the intention of creating a new image and regaining market share.
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Berliner
Pilsner was created in 1902 by Gabriel and Richter as a small brewery with an adjacent beer garden. In 1969, Berliner Pilsner was nationalised and incorporated in the East German "VEB Berliner Getränkekombinat", a
232:(publicly owned corporation). For many years during communist rule, Berliner Pilsner was the leading beer brand in East Berlin. The beer was also exported to Bulgaria, USA, and the United Kingdom.
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and merged with several other Berlin-area brewery holdings to form
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