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The company was quiet with no new updates or products until 2020. As of April 2020, the creators have rebooted the website removing all games and replacing them with new content focused around a card collection app. The creator cited that the old functions of the website were not functional by 2020
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began as a trading card game that expanded into an international product line. Having three set releases each year, all trading cards had images of illustrated horses, characters and magical friends with positive, inspirational messages on them. The vision of the company and cards, as created by
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cards were available in the United States, Canada, Denmark, Sweden, Norway, Finland, Italy, the United
Kingdom, the Netherlands, Germany, France, Luxembourg, Belgium, Switzerland, Spain, Slovakia, the Czech Republic, Croatia, Slovenia, Australia, Mexico, Poland and South Africa.
140:, that would be more suited to girls and lack the element of competition present in the other games. This card game pulled from Gitte Odder's history as a social worker who was caring for mentally disabled young people in Denmark. After the game proved successful in
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received numerous awards from child development and parenting authorities, including the “National
Parenting Center Seal of Approval” for 2009, the National Parenting Publications "Honors Award" for 2009, the "Toy of the Year" and the “Seal of Excellence” from
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consumers in
Seattle and San Diego at the end of 2006. Sales during that trial run were high enough to convince retailers to take the cards national in March 2007. The cards continued to grow in popularity with children until the company ceased operations.
225:“Royalty” was the first set to omit rare cards. From this set forward, rare cards are no longer included and is the first set to include the "Bella Sara Ticket" card in each package. Ticket cards may be gold, silver or copper.
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Gitte Odder was to bring positive messages to empower young girls on the fundamental
Philosophy of Life: "We’re all creating our life by our thoughts, attracting the kind of energy we represent."
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It was reported June 16, 2013 that the Bella Sara
Company would be ceasing all operations and moved from its office in the United States to the creator's home in Denmark.
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products included these secret codes to expand the magical world. Players could upload cards to redeem tokens that were used to buy merchandise from the online Bazaar.
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worldwide. All cards were published for a limited time in sets. There are eighteen sets of cards, as well as other collectible merchandise. These include:
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was started in
Denmark by Gitte Odder Brændgaard, who intended to create an alternative to other popular trading card games, such as
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Each card pack included secret codes that could be redeemed on the website to care for and nurture magical horses online. Select
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110 total cards: 55 common cards, 55 foil cards, 5 common energy (treasure) cards and 5 foil energy (treasure) cards.
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that combined a world of magical horses with game play. Published in the United States by
Seattle-based game company
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72 total cards: 28 common cards, 17 rare cards, 10 energy cards and 17 foil cards with textured lavender background
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123 total cards: 37 common cards, 37 rare cards, 12 energy cards and 37 foil cards with solid lavender background
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129 total cards: 43 common cards, 37 rare cards, 12 energy (toy) cards and 37 foil cards with green background
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Each "Bella Sara Ticket" activated awards horses, horseshoes, and prizes to play with in your online cottage.
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72 total cards: 28 common cards, 17 rare cards, 10 energy cards and 17 foil cards with pale blue background
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110 total cards: 55 common cards (5 common "Treasures" cards), 55 foil cards (5 foil "Treasures" cards).
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124 total cards: 58 common cards, 27 rare cards, 12 energy cards and 27 foil cards with gold background
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72 total cards: 28 common cards, 17 rare cards, 10 energy cards and 17 foil cards with pink background
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64 total cards: 36 common cards, 9 rare cards, 10 energy cards and 9 foil cards with silver background
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standards. However, no update or information has been given on the future direction of the company.
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Gitte Brændgaard and the Bella Sara
Company, Previously Hidden City Games and Concept Card
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for 2008 and 2009, the “Excellent
Product” and “Outstanding Product” designations from
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Role-Playing Game and
Collectible Card Game Artists : A Biographical Dictionary
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500:"With Ponies, Unicorns and Secret Codes, an Effort to Unleash a Craze for Girls"
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110 total cards: 45 common cards, 55 foil cards, 10 character cards.
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110 total cards: 50 common cards, 55 foil cards, 5 character cards.
281:"Herds from North of North" (yellow orange border) (October 2012)
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110 total cards: 45 common cards, 55 foil cards, 10 story cards.
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110 total cards: 45 common cards, 55 foil cards, 10 story cards.
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110 total cards: 45 common cards, 55 foil cards, 10 story cards.
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110 total cards: 45 common cards, 55 foil cards, 10 story cards.
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110 total cards: 45 common cards, 55 foil cards, 10 story cards.
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175:“Second Series” (light yellow-bordered cards) (March 2007)
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193:“Native Lights” (purple-bordered cards) (February 2008)
257:“Spring Carnival” (mint-green border) (February 2011)
187:“Ancient Lights” (pink-bordered cards) (October 2007)
169:“First Series” (silver-bordered cards) (October 2006)
275:“Best of Bella Sara” (purple border) (February 2012)
359:portfolios, and other international product lines.
181:“Northern Lights” (blue-bordered cards) (July 2007)
269:“Winter Festival” (ice blue border) (October 2011)
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284:110 total cards: 55 common cards: 55 foil cards.
278:110 total cards: 55 common cards, 55 foil cards.
251:“Starlights” (light blue border) (October 2010)
199:“Magical Friends” (lavender border) (June 2008)
307:, and the “Best Products” award from Dr. Toy.
233:“Bella's Ball” (orchid border) (October 2009)
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217:“Royalty” (light purple border) (June 2009)
211:“Treasures” (turquoise border) (March 2009)
205:“Baby Bella” (green border) (October 2008)
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263:“Summer Camp” (yellow border) (May 2011)
239:“Sunflowers” (gold- border) (March 2010)
245:“Moonfairies” (blue border) (June 2010)
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544:"Pyramid: Pyramid Review: Bella Sara"
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498:Salkin, Allen (November 12, 2007).
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323:sleepwear and intimate apparel,
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40:Cardback of the Bella Sara CCG
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580:Card games introduced in 2007
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347:Stories and Activity Books,
157:Cards could be purchased in
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460:"Bella Sara Magical Horses"
446:"Bella Sara U.S. Shut Down"
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319:licensed products include:
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425:"Our Vision – Bella sara"
96:Hidden City Entertainment
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369:List of fictional horses
19:For the video game, see
339:Kids Pose-able Horses,
301:Creative Child Magazine
21:Bella Sara (video game)
585:Collectible card games
16:Collectible cards game
478:"About – Bella sara"
409:Frank, Jane (2012),
353:Trends International
137:Magic: The Gathering
526:"About Bella Sara"
505:The New York Times
311:Licensed products
153:Card availability
86:was a children's
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590:Children's games
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563:Official website
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528:. Archived from
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72:Official website
64:Official website
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532:on 2020-01-20.
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429:. Retrieved
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351:Activities,
349:MasterPieces
331:DS & PC
321:Bees and Jam
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88:trading card
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480:(in Danish)
427:(in Danish)
329:Codemasters
142:Scandinavia
92:online game
574:Categories
511:2008-01-11
484:2023-10-26
431:2023-10-26
389:References
341:Simply Fun
317:Bella Sara
296:Bella Sara
289:Bella Sara
126:Bella Sara
108:Bella Sara
100:Bella Sara
83:Bella Sara
46:Created by
29:Bella Sara
357:Ultra Pro
355:Posters,
163:retailers
98:in 2007,
464:Facebook
363:See also
337:Paradise
382:Pyramid
375:Reviews
131:Pokémon
121:History
315:Other
56:Owners
333:game
134:and
90:and
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397:^
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23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
