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677:, who already had a stake in Beiersdorf, increased their holdings to 49.9%. Allianz still held 3.6%; Beiersdorf AG bought up 7.4% of its shares, of which 3% were given to the Beiersdorf pension fund. Another share holder, a private family, retained their share. This public-private alliance ensured that Beiersdorf's headquarters would remain in Hamburg and continue to provide hundreds of jobs, while paying taxes of approximately €200 million annually. In June 2009 Allianz reduced its holdings from 7.2 to 2.88 percent.
602:. In 1989, the company started to change its strategic orientation to focus on three key areas: skin care, adhesives technology and wound management. Beiersdorf aligned its range of products according to these key areas and expanded the Nivea and Tesa product ranges. The company standardized the production processes, unified the international brand policy and focused on cosmetics. The Nivea ranges were the most successful, including the cream including anti-ageing, baby and sun care products.
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Beiersdorf's stock. Fearing that Procter & Gamble was interested only in Beiersdorf's brands and not in the company as a whole, many in Hamburg preferred to retain local ownership. The city of Hamburg and its state-owned holding company HGV created such a
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Another subsidiary, "Beiersdorf Shared
Services GmbH" was founded in 2002. BSS, to which Beiersdorf's IT and accounting services were outsourced, operates independently but serves as an internal partner for the whole Beiersdorf group. BSS employs 350 people worldwide, 275 of them in Hamburg.
579:. After the war, most of the production sites and the administration building in Hamburg lay ruined. Furthermore, most of the international subsidiaries had been expropriated and Beiersdorf lost the Nivea trademark rights. In 1949, Beiersdorf generated a turnover of 30 million
523:. Globally, more than 20 production sites existed. Numerous products like shaving cream or shampoo were launched in the 1930s. When Beiersdorf celebrated its 50th company anniversary in 1932, it already employed more than 1.400 employees. In 1936, Tesa was introduced as
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and Tesa was expanded—especially Nivea products - the typical cream, sun creams, anti-age products and baby care. In April 2001, the Tesa business segment was founded as an independent unit within
Beiersdorf. Tesa focuses on developing self-adhesive products.
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In 1972, Beiersdorf employed more than 10,000 people worldwide. In 1974, the company established a divisional organization, divided into cosmetics, medical, pharma and Tesa. Also, Max Herz' heirs (Tchibo) took over a share of 25 percent of the company.
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Oscar
Troplowitz and his co-partner Otto Hanns Mankiewicz both died in 1918. Due to this, Beiersdorf had to change its legal form. Finally, on 1 June 1922 the stock company P. Beiersdorf & Co. AG was founded. In the same year
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The company kept growing: while in 1890 there were only eleven employees, in 1918 the company already employed about 500 people. In 1892 Troplowitz bought a property for the new company's headquarters and
Beiersdorf moved to
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In 1974, the company introduced a divisional organization for cosmed, medical, pharma and Tesa. In 1989, the divisional organization was changed into skin care, adhesive products and wound care. The product range of
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In 2001, Tesa was founded as a subsidiary of
Beiersdorf AG. From the very first year, Tesa could assert its position in the market. Today it offers about 6,500 different adhesive products and adhesive systems.
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653:. BSN Medical had 350 employees in Germany and 3,400 worldwide in 2004. The annual turnover was €504 million and its operating income reached €70 million. In 2006 BSN medical was sold to
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since the 1930s through its brand Nivea. For over 70 years, all of
Beiersdorf's products were imported. However, Beiersdorf built its first manufacturing facility in the
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On 1 April 2001, the company founded an independent subsidiary, BSN Medical, as a joint venture of
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in 1890. Paul
Beiersdorf's patent for the manufacture of coated plasters, dated 28 March 1882, is regarded as the foundation date of the company.
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is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in
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In 1909, their first lip care stick, named
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for self-adhesive technology. The first product was the transparent self-adhesive film known as Tesa film.
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is being developed to a center for Central and Eastern Europe. Regional research centers are located in
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and managed the international subsidiaries up to the year 1938 when he left Amsterdam and went to the
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In 1951, the company launched its first deodorizing soap. This was the beginning of the 8x4 brand.
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board members, such as the chairman Willy Jacobsohn, had to resign. Jacobsohn emigrated to
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Crème was finally there, and they started selling the skin care cream in December 1911.
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advertising. She took care of keeping the advertising messages free from Nazi
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kept networking internationally, the products became known worldwide.
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Crème tin was changed to the blue and white tin which is still used.
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Although its shares are publicly listed, Beiersdorf is controlled by
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In 1928, the Beiersdorf stocks were dealt for the first time on the
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875:"Qatar distributor honoured with Beiersdorf best performance award"
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in France in 2016 for price-fixing on personal hygiene products.
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Since 22 December 2008, Beiersdorf AG has been traded on the
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was chairman and led the company through the difficult time.
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on a new skin care cream. As LifschĂĽtz found the emulsifier
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Beiersdorf is organized in two separate business segments:
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1029:"Narendra Modi's Gujarat wins Nivea's first India plant"
804:"maxingvest ag - The holding company and its sub-groups"
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solution. The Herz family, owner of the German company
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This article is about the company. For other uses, see
973:"Sieg fĂĽr Hamburg: Tchibo und Stadt kaufen Beiersdorf"
776:"Beiersdorf on the Forbes World's Best Employers List"
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In 2006, the first Nivea Haus in the world opened on
484:(= "the beautiful wax"), the basic ingredient of the
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408:Beiersdorf is a global company with more than 160
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1651:Companies listed on the Frankfurt Stock Exchange
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1082:. The Connexion. 28 October 2016. Archived from
1001:"Allianz reduziert Anteil an Beiersdorf-Konzern"
703:; others opened in the following years, e.g. in
598:In 1981 Beiersdorf had a turnover of 2 billion
1123:"Dermal Fillers and Lip Filler Courses Online"
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457:The company was founded in 1882 by pharmacist
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850:"History of Beiersdorf AG – FundingUniverse"
567:and after the war the new First Lady of the
412:worldwide. Its headquarters are located in
366:. The consumer business segment focuses on
27:German multinational consumer goods company
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63:Corporate headquarters in Hamburg, Germany
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508:was released. In 1925, the design of the
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175:(CEO and Chairman of the executive board)
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1055:"Beiersdorf Opens NIVEA Haus in Berlin"
664:In 2003, a two-year bidding war ended.
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901:"Beiersdorf AG: The Research Centre"
1252:(Chairman of the Supervisory Board)
641:(London) and serves the market for
453:The previous logo from 1992 to 2014
184:(Chairman of the supervisory board)
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1080:"Huge price-fixing fine is upheld"
625:(today: Nivea Polska sp. z o.o.).
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32:Beiersdorf (disambiguation)
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881:(in Arabic). 15 May 2014
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476:and the German chemist
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121:; 142 years ago
1098:"Dermal Filler Course"
927:"Beiersdorf Worldwide"
655:Montagu Private Equity
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1525:Infineon Technologies
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303:. Its brands include
232:€1.095 billion (2019)
1595:Siemens Healthineers
1515:Heidelberg Materials
1033:www.businesstoday.in
978:Hamburger Abendblatt
754:"Annual Report 2019"
666:Procter & Gamble
404:Affiliates worldwide
256:€9.63 billion (2019)
220:7.653 billion (2019)
1086:on 9 February 2017.
657:for €1.03 billion.
346:(parent company of
270:Number of employees
264:Maxingvest (50.49%)
244:€736 million (2019)
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1290:Thomas-Bernd Quaas
1258:(Chairman and CEO)
639:Smith & Nephew
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1127:www.skinoza.co.uk
1102:www.skinoza.co.uk
981:. 24 October 2003
907:on 8 October 2015
808:www.maxingvest.de
643:surgical dressing
360:consumer business
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251:Total assets
144:Headquarters
69:Company type
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1570:Rheinmetall
1465:Continental
1460:Commerzbank
1320:Elastoplast
1013:8 September
985:8 September
494:Eimsbuettel
311:(makers of
305:Elastoplast
286:.beiersdorf
155:Area served
1636:Beiersdorf
1630:Categories
1605:Volkswagen
1555:Porsche SE
1550:Porsche AG
1445:Beiersdorf
1315:Coppertone
1228:Beiersdorf
1132:19 January
1064:22 January
1039:22 January
936:22 January
931:Beiersdorf
911:22 January
879:Gulf-Times
859:22 January
813:22 January
785:22 January
734:References
651:phlebology
629:Since 2000
539:, in 1933
506:Hansaplast
498:Troplowitz
410:affiliates
384:Hansaplast
380:La Prairie
337:Coppertone
321:La Prairie
239:Net income
165:Key people
126:1882-03-28
1580:Sartorius
1545:Munich Re
1505:Fresenius
1495:DHL Group
1276:(founder)
1179:Companies
611:Australia
545:Amsterdam
368:skin care
200:Skin care
159:Worldwide
86:Traded as
1470:Covestro
1455:Brenntag
1310:Aquaphor
1006:Die Welt
577:ideology
557:Claussen
492:Hamburg-
313:Aquaphor
193:Products
106:Industry
1615:Zalando
1610:Vonovia
1600:Symrise
1585:Siemens
1430:Allianz
1409:Germany
1349:Related
1330:Labello
1325:Eucerin
1242:Current
1191:Germany
1165:Portals
1156:of the
1152:in the
1107:12 June
957:23 June
885:18 June
697:Hamburg
690:Gujarat
670:Allianz
521:Hamburg
482:Eucerit
463:Hamburg
440:History
422:Labello
376:Labello
372:Eucerin
333:Tesa SE
329:Garnier
317:Labello
309:Eucerin
279:Website
214:Revenue
134:Founder
124: (
116:Founded
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1560:Qiagen
1520:Henkel
1425:Airbus
1420:Adidas
1303:Brands
1267:Former
1235:People
780:Forbes
760:9 June
705:Berlin
686:Sanand
675:Tchibo
623:Poznań
619:Polish
541:Jewish
426:Vienna
348:Tchibo
73:Public
1535:Merck
1440:Bayer
1335:Nivea
709:Dubai
682:India
573:Nivea
537:Nazis
510:Nivea
486:Nivea
434:Silao
430:Wuhan
418:Nivea
397:Nivea
325:Nivea
261:Owner
1500:E.ON
1435:BASF
1340:Tesa
1134:2022
1109:2021
1066:2019
1041:2019
1015:2010
987:2009
959:2016
938:2019
913:2019
887:2018
861:2019
815:2019
787:2019
762:2020
707:and
649:and
613:and
553:Nazi
420:and
364:Tesa
362:and
288:.com
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1565:RWE
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