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666:, who already had a stake in Beiersdorf, increased their holdings to 49.9%. Allianz still held 3.6%; Beiersdorf AG bought up 7.4% of its shares, of which 3% were given to the Beiersdorf pension fund. Another share holder, a private family, retained their share. This public-private alliance ensured that Beiersdorf's headquarters would remain in Hamburg and continue to provide hundreds of jobs, while paying taxes of approximately €200 million annually. In June 2009 Allianz reduced its holdings from 7.2 to 2.88 percent.
591:. In 1989, the company started to change its strategic orientation to focus on three key areas: skin care, adhesives technology and wound management. Beiersdorf aligned its range of products according to these key areas and expanded the Nivea and Tesa product ranges. The company standardized the production processes, unified the international brand policy and focused on cosmetics. The Nivea ranges were the most successful, including the cream including anti-ageing, baby and sun care products.
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insurance, which then held 19.6% of
Beiersdorf's stock. Fearing that Procter & Gamble was interested only in Beiersdorf's brands and not in the company as a whole, many in Hamburg preferred to retain local ownership. The city of Hamburg and its state-owned holding company HGV created such a
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Another subsidiary, "Beiersdorf Shared
Services GmbH" was founded in 2002. BSS, to which Beiersdorf's IT and accounting services were outsourced, operates independently but serves as an internal partner for the whole Beiersdorf group. BSS employs 350 people worldwide, 275 of them in Hamburg.
568:. After the war, most of the production sites and the administration building in Hamburg lay ruined. Furthermore, most of the international subsidiaries had been expropriated and Beiersdorf lost the Nivea trademark rights. In 1949, Beiersdorf generated a turnover of 30 million
512:. Globally, more than 20 production sites existed. Numerous products like shaving cream or shampoo were launched in the 1930s. When Beiersdorf celebrated its 50th company anniversary in 1932, it already employed more than 1.400 employees. In 1936, Tesa was introduced as
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and Tesa was expanded—especially Nivea products - the typical cream, sun creams, anti-age products and baby care. In April 2001, the Tesa business segment was founded as an independent unit within
Beiersdorf. Tesa focuses on developing self-adhesive products.
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In 1972, Beiersdorf employed more than 10,000 people worldwide. In 1974, the company established a divisional organization, divided into cosmetics, medical, pharma and Tesa. Also, Max Herz' heirs (Tchibo) took over a share of 25 percent of the company.
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Oscar
Troplowitz and his co-partner Otto Hanns Mankiewicz both died in 1918. Due to this, Beiersdorf had to change its legal form. Finally, on 1 June 1922 the stock company P. Beiersdorf & Co. AG was founded. In the same year
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The company kept growing: while in 1890 there were only eleven employees, in 1918 the company already employed about 500 people. In 1892 Troplowitz bought a property for the new company's headquarters and
Beiersdorf moved to
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In 1974, the company introduced a divisional organization for cosmed, medical, pharma and Tesa. In 1989, the divisional organization was changed into skin care, adhesive products and wound care. The product range of
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In 2001, Tesa was founded as a subsidiary of
Beiersdorf AG. From the very first year, Tesa could assert its position in the market. Today it offers about 6,500 different adhesive products and adhesive systems.
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642:. BSN Medical had 350 employees in Germany and 3,400 worldwide in 2004. The annual turnover was €504 million and its operating income reached €70 million. In 2006 BSN medical was sold to
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since the 1930s through its brand Nivea. For over 70 years, all of
Beiersdorf's products were imported. However, Beiersdorf built its first manufacturing facility in the
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On 1 April 2001, the company founded an independent subsidiary, BSN Medical, as a joint venture of
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in 1890. Paul
Beiersdorf's patent for the manufacture of coated plasters, dated 28 March 1882, is regarded as the foundation date of the company.
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is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in
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In 1909, their first lip care stick, named
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for self-adhesive technology. The first product was the transparent self-adhesive film known as Tesa film.
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is being developed to a center for Central and Eastern Europe. Regional research centers are located in
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and managed the international subsidiaries up to the year 1938 when he left Amsterdam and went to the
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In 1951, the company launched its first deodorizing soap. This was the beginning of the 8x4 brand.
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board members, such as the chairman Willy Jacobsohn, had to resign. Jacobsohn emigrated to
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Crème was finally there, and they started selling the skin care cream in December 1911.
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advertising. She took care of keeping the advertising messages free from Nazi
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kept networking internationally, the products became known worldwide.
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Crème tin was changed to the blue and white tin which is still used.
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Although its shares are publicly listed, Beiersdorf is controlled by
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In 1928, the Beiersdorf stocks were dealt for the first time on the
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864:"Qatar distributor honoured with Beiersdorf best performance award"
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in France in 2016 for price-fixing on personal hygiene products.
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Since 22 December 2008, Beiersdorf AG has been traded on the
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was chairman and led the company through the difficult time.
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on a new skin care cream. As LifschĂĽtz found the emulsifier
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Beiersdorf is organized in two separate business segments:
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1018:"Narendra Modi's Gujarat wins Nivea's first India plant"
793:"maxingvest ag - The holding company and its sub-groups"
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solution. The Herz family, owner of the German company
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This article is about the company. For other uses, see
962:"Sieg fĂĽr Hamburg: Tchibo und Stadt kaufen Beiersdorf"
765:"Beiersdorf on the Forbes World's Best Employers List"
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In 2006, the first Nivea Haus in the world opened on
473:(= "the beautiful wax"), the basic ingredient of the
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397:Beiersdorf is a global company with more than 160
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1071:. The Connexion. 28 October 2016. Archived from
990:"Allianz reduziert Anteil an Beiersdorf-Konzern"
692:; others opened in the following years, e.g. in
587:In 1981 Beiersdorf had a turnover of 2 billion
1112:"Dermal Fillers and Lip Filler Courses Online"
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446:The company was founded in 1882 by pharmacist
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839:"History of Beiersdorf AG – FundingUniverse"
556:and after the war the new First Lady of the
401:worldwide. Its headquarters are located in
355:. The consumer business segment focuses on
16:German multinational consumer goods company
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52:Corporate headquarters in Hamburg, Germany
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497:was released. In 1925, the design of the
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1044:"Beiersdorf Opens NIVEA Haus in Berlin"
653:In 2003, a two-year bidding war ended.
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890:"Beiersdorf AG: The Research Centre"
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630:(London) and serves the market for
442:The previous logo from 1992 to 2014
173:(Chairman of the supervisory board)
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1069:"Huge price-fixing fine is upheld"
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870:(in Arabic). 15 May 2014
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465:and the German chemist
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110:; 142 years ago
1087:"Dermal Filler Course"
916:"Beiersdorf Worldwide"
644:Montagu Private Equity
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1514:Infineon Technologies
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292:. Its brands include
221:€1.095 billion (2019)
1584:Siemens Healthineers
1504:Heidelberg Materials
1022:www.businesstoday.in
967:Hamburger Abendblatt
743:"Annual Report 2019"
655:Procter & Gamble
393:Affiliates worldwide
245:€9.63 billion (2019)
209:7.653 billion (2019)
1075:on 9 February 2017.
646:for €1.03 billion.
335:(parent company of
259:Number of employees
253:Maxingvest (50.49%)
233:€736 million (2019)
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1279:Thomas-Bernd Quaas
1247:(Chairman and CEO)
628:Smith & Nephew
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970:. 24 October 2003
896:on 8 October 2015
797:www.maxingvest.de
632:surgical dressing
349:consumer business
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745:. Beiersdorf
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604:South Africa
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240:Total assets
133:Headquarters
58:Company type
25:
1559:Rheinmetall
1454:Continental
1449:Commerzbank
1309:Elastoplast
1002:8 September
974:8 September
483:Eimsbuettel
300:(makers of
294:Elastoplast
275:.beiersdorf
144:Area served
1625:Beiersdorf
1619:Categories
1594:Volkswagen
1544:Porsche SE
1539:Porsche AG
1434:Beiersdorf
1304:Coppertone
1217:Beiersdorf
1121:19 January
1053:22 January
1028:22 January
925:22 January
920:Beiersdorf
900:22 January
868:Gulf-Times
848:22 January
802:22 January
774:22 January
723:References
640:phlebology
618:Since 2000
528:, in 1933
495:Hansaplast
487:Troplowitz
399:affiliates
373:Hansaplast
369:La Prairie
326:Coppertone
310:La Prairie
228:Net income
154:Key people
115:1882-03-28
1569:Sartorius
1534:Munich Re
1494:Fresenius
1484:DHL Group
1265:(founder)
1168:Companies
600:Australia
534:Amsterdam
357:skin care
189:Skin care
148:Worldwide
75:Traded as
1459:Covestro
1444:Brenntag
1299:Aquaphor
995:Die Welt
566:ideology
546:Claussen
481:Hamburg-
302:Aquaphor
182:Products
95:Industry
1604:Zalando
1599:Vonovia
1589:Symrise
1574:Siemens
1419:Allianz
1398:Germany
1338:Related
1319:Labello
1314:Eucerin
1231:Current
1180:Germany
1154:Portals
1145:of the
1141:in the
1096:12 June
946:23 June
874:18 June
686:Hamburg
679:Gujarat
659:Allianz
510:Hamburg
471:Eucerit
452:Hamburg
429:History
411:Labello
365:Labello
361:Eucerin
322:Tesa SE
318:Garnier
306:Labello
298:Eucerin
268:Website
203:Revenue
123:Founder
113: (
105:Founded
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1549:Qiagen
1509:Henkel
1414:Airbus
1409:Adidas
1292:Brands
1256:Former
1224:People
769:Forbes
749:9 June
694:Berlin
675:Sanand
664:Tchibo
612:Poznań
608:Polish
530:Jewish
415:Vienna
337:Tchibo
62:Public
1524:Merck
1429:Bayer
1324:Nivea
698:Dubai
671:India
562:Nivea
526:Nazis
499:Nivea
475:Nivea
423:Silao
419:Wuhan
407:Nivea
386:Nivea
314:Nivea
250:Owner
1489:E.ON
1424:BASF
1329:Tesa
1123:2022
1098:2021
1055:2019
1030:2019
1004:2010
976:2009
948:2016
927:2019
902:2019
876:2018
850:2019
804:2019
776:2019
751:2020
696:and
638:and
602:and
542:Nazi
409:and
353:Tesa
351:and
277:.com
1564:SAP
1554:RWE
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