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Aida Batlle

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147:, and it won first place. The prize in the Cup of Excellence is the auction that follows; Batlle's Finca Kilimanjaro product was purchased at auction by a Norwegian roaster for US$ 14.06 a pound, which was at the time a record. In 2003 commodity product was bringing less than $ 1 per pound. Production from the other farm she entered, Finca Los Alpes, won 16th place. The wins convinced her father and the farm managers that "coddling" the coffee cherry could be a good business strategy. They also helped her make relationships in the artisanal coffee industry which was at the time just developing. 193:, a tea. Around 2005 she noticed the coffee cherry husks, which are commonly discarded in the milling process, had a floral aroma, and she decided to try brewing tea from them. Cascara in Spanish means skin or peel of fruit. Other growers also began selling their coffee cherry pulp and skins as teas. It can be dried and flaked like ground tea or dried into raisinlike pieces, both of which are prepared with hot water. It is served hot, iced, carbonated, and bottled by various producers, including as a beer. 161:
Batlle operates three family coffee farms, Finca Los Alpes, Finca Kilimanjaro, and Finca Mauritania and an additional farm she owns personally, Finca Tanzania. With the four farms she can produce about thirty tons of coffee beans, if the weather is good and the farms don't experience theft by armed
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and took over the coffee farming business. Batlle, who knew very little about coffee or coffee farming at the time, did know that coffee was a fruit, and she decided to grow it and treat it as an organic ripe-picked fruit, which at the time was highly unusual; most coffee growers were aiming for
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Batlle uses organic methods and focusses on hand-harvesting of ripe beans, sorting them by color to isolate flavors. She pays her pickers double the going rate because the work is so much more exacting than typical coffee harvesting. The most common cultivar on her farms is
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magazine named Batlle to their list of 100 innovators. Batlle works as a consultant to designate other growers' coffees as an "Aida Batlle Selection", which commands a premium.
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pickers. When she is travelling around her farms, Batlle uses a bulletproof car and is accompanied by armed guards and a dog.
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Batlle returned to El Salvador in 2002 at the age of 28. Her father, Mauricio Batlle, was farming the family's land, but
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coffee prices were at historic lows—US$ 0.40 per pound in 2001—and the business was unprofitable. Batlle settled in
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highest production at lowest cost, which meant industrial growing methods and machine harvesting of unripened
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Batlle focuses on organic methods and hand-harvesting fully-ripened coffee cherry to produce
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The family left El Salvador during the country's civil war when she was six and lived in
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competition in 2003 with her Finca Kilimanjaro, one year after she began farming coffee.
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Batlle developed a secondary market for coffee cherry skins, which are dried to create
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to El Salvador from Guatemala in the late nineteenth or early twentieth century.
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is a Salvadoran coffee farmer and businesswoman. She won El Salvador's inaugural
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In 2003 she entered her Finca Kilimanjaro coffee in El Salvador's inaugural
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After the 2003 Cup of Excellence competition, Batlle learned
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In 2013 Time said she was leading the coffee industry's
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Index

Cup of Excellence
single-origin coffee beans
El Salvador
Narciso Avilés
Santa Ana Province
Bourbon coffee bean
Miami, Florida
Nashville, Tennessee
commodity
Santa Ana
coffee cherry
coffee production
Cup of Excellence
coffee cupping
Barista Guild of America
Sweet Maria's
Counter Culture
Stumptown
Blue Bottle
cascara
Hashara
quishr
Ethiopia
Yemen
bourbon
pacamara
Kenyan
third wave
Good

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