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Adobe Experience Cloud

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188: 1390: 22: 1402: 384:. The tool allows users to define tags embedded in web pages for tracking purposes in order to create customized metrics that can be used for digital marketing and user behavior analysis. Within Adobe Analytics, a tool called Data Warehouse is also provided for scheduling and delivering raw data by email or to FTP server for further data analysis. Unlike some alternatives such as 413: 292:
In an effort to enhance its marketing cloud's capabilities, Adobe acquired Satellite TMS from Search Discovery in 2013 and rebranded it as Adobe Dynamic Tag Management (Adobe DTM), laying the groundwork for Adobe Launch. Introduced in 2018, Adobe Launch represents the next evolution in tag management
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is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from
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This integration includes eight main applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign (both Classic and Standard versions), Audience Manager, and
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for $ 1.68 billion on May 21, 2018. This acquisition aimed to incorporate commerce features into the Adobe Experience Cloud. Later that same year, on September 20, Adobe proceeded to acquire
687: 285:, Inc., a company specializing in online marketing and web analytics based in Orem, Utah. The acquisition, valued at $ 1.8 billion, was finalized on October 23, 2009. Post-acquisition, 435: 289:'s offerings were progressively integrated into what is now known as Adobe's Digital Marketing Business Unit, alongside other acquisitions such as Day Software and Efficient Frontier. 364:. This software is based on algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and 807: 746: 32: 472: 1440: 770: 657: 502: 553: 683: 1518: 579: 47: 1246: 605: 528: 307:
By 2021, Adobe Experience Platform Launch was slated to be integrated into the Adobe Experience Platform as part of a broader suite of
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The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012 as part of Adobe's strategy to phase out the
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brand, which it had acquired in October 2009. The suite integrates products from the acquired company,
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direct mail, e-mail, SMS, MMS and more. This software is based on Algorithmic Marketing to provide
328: 1925: 1894: 1226: 1221: 1052: 1037: 240: 39: 1970: 1965: 1713: 1585: 1231: 1067: 1057: 947: 942: 871: 354:) and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.* 1733: 1575: 1527: 1269: 1027: 896: 244: 167: 601: 524: 1824: 1708: 1698: 1580: 1563: 1204: 890: 886: 365: 627: 8: 1955: 1829: 1814: 1611: 1394: 1002: 982: 932: 831: 187: 1889: 1879: 1834: 1548: 1047: 1007: 977: 248: 1904: 1844: 1819: 1643: 1264: 992: 957: 1418: 1718: 1535: 1365: 1172: 1166: 1161: 1108: 967: 385: 162: 118: 1899: 1874: 1856: 1723: 1660: 1616: 1360: 1156: 1093: 1022: 1017: 343: 308: 252: 155: 709: 1116: 997: 972: 952: 937: 151: 43: 1919: 1779: 1558: 1334: 1062: 927: 922: 381: 278: 1703: 1665: 1653: 1628: 1370: 1355: 1279: 1136: 987: 332: 1884: 1809: 1759: 1623: 1319: 1241: 1236: 1216: 1151: 1146: 236: 1496: 1791: 1764: 1728: 1294: 1209: 1188: 1177: 1072: 1012: 962: 854: 216: 96: 91: 1839: 1786: 1682: 1670: 1375: 1339: 1141: 271: 228: 1648: 1638: 1633: 1543: 1324: 1289: 1077: 376: 286: 282: 263: 259: 495:"Firm for Analyzing Web Traffic Bought by Adobe for $ 1.8 Billion" 1769: 1754: 1675: 1314: 1304: 1299: 1284: 1274: 1103: 351: 347: 301: 297: 227:
Adobe Experience Cloud is a comprehensive suite that encompasses
123: 684:"Gartner's Top 19 Enterprise Digital Asset Management Solutions" 1606: 1329: 1309: 232: 178: 823: 127: 410:"Adobe Experience Manager as a Cloud Service - Terminology" 266:, along with other services into a unified cloud service. 131: 1182: 525:"Adobe Media Optimizer is now Adobe Advertising Cloud" 211:), is a collection of integrated online marketing and 1448: 50:, and by adding encyclopedic content written from a 331:. Before its acquisition, it was formerly known as 1476:Headless content management system (Headless CMS) 1917: 658:"Forrester Names Web Content Management Leaders" 465:"Adobe Buys Omniture, Opens Gate to Advertising" 487: 457: 1512: 1434: 839: 403: 401: 82:Online marketing and Web analytics software 1519: 1505: 1466:Component content management system (CCMS) 1441: 1427: 846: 832: 186: 1526: 70:Learn how and when to remove this message 501:. Associated Press. September 15, 2009. 398: 1486:Personalization management system (PMS) 602:"Renamed & Rebranded: Adobe Launch" 576:"Adobe buys Marketo for $ 4.75 billion" 1918: 740:"Operational Playbook: Adobe Campaign" 475:from the original on February 22, 2014 388:, Adobe Analytics has no free version. 31:contains content that is written like 1500: 1422: 827: 732: 505:from the original on November 7, 2017 346:. The software was formerly known as 1481:Web content management system (WCMS) 1401: 556:from the original on 16 October 2018 281:announced its intention to purchase 15: 1471:Enterprise content management (ECM) 608:from the original on 7 January 2022 550:"Adobe to acquire Magento for 1.6B" 416:from the original on August 9, 2022 304:, a marketing automation company. 296:Adobe announced the acquisition of 13: 582:from the original on 6 August 2019 293:systems developed by the company. 14: 1982: 720:from the original on 20 June 2020 407: 29:This article's "History" section 1400: 1389: 1388: 638:from the original on 27 May 2020 20: 810:from the original on 2020-12-21 792: 781:from the original on 2020-08-14 763: 752:from the original on 2015-08-24 702: 690:from the original on 2018-12-06 676: 664:from the original on 2018-12-06 650: 531:from the original on 2020-12-01 446:from the original on 2023-08-21 1931:Business intelligence software 853: 620: 594: 568: 542: 517: 428: 1: 907:Technical Communication Suite 771:"Algorithmic Models Overview" 392: 380:), is a widely used tool for 247:, journey orchestration, and 800:"Adobe to Acquire Workfront" 412:. Experience League, Adobe. 7: 1802:Software release life cycle 314: 10: 1987: 1946:Content management systems 1870:Software protection dongle 1750:Unwanted software bundling 1450:Content management systems 628:"Adobe Experience Manager" 222: 106:October 24, 2012 1941:Cloud computing providers 1865:Digital rights management 1855: 1800: 1742: 1691: 1599: 1534: 1461: 1384: 1348: 1255: 1197: 1129: 1086: 915: 879: 870: 861: 325:content management system 173: 161: 145: 137: 117: 102: 90: 1743:Deceptive and/or illicit 1183:Portable Document Format 864:Adobe World Headquarters 710:"Adobe Campaign Manager" 362:data management platform 352:Acquired Neolane Version 329:digital asset management 321:Adobe Experience Manager 1895:Software license server 686:. CMSWire. 2018-07-03. 660:. CMSWire. 2018-11-16. 323:(AEM) is an enterprise 277:On September 15, 2009, 1571:Freely redistributable 471:. September 16, 2009. 358:Adobe Audience Manager 239:, media optimization, 213:web analytics products 197:Adobe Experience Cloud 86:Adobe Experience Cloud 1961:Software distribution 1734:Software as a service 1528:Software distribution 578:. 20 September 2018. 245:experience management 205:Adobe Marketing Cloud 168:Software as a service 52:neutral point of view 1825:Software maintenance 1699:Digital distribution 1554:Free and open-source 366:predictive analytics 251:services, hosted on 1830:Software maintainer 1612:Commercial software 1600:Compensation models 1043:Photoshop Lightroom 87: 44:promotional content 1951:Marketing software 1936:Cloud applications 1890:Software copyright 1880:Product activation 1835:Software publisher 1549:Floating licensing 1099:Flash Media Server 1033:Photoshop Elements 249:content management 156:cloud applications 85: 46:and inappropriate 1913: 1912: 1905:Torrent poisoning 1820:Long-term support 1644:Pay what you want 1494: 1493: 1416: 1415: 1227:Photoshop Express 1222:Solutions Network 1125: 1124: 1053:Premiere Elements 1038:Photoshop Express 194: 193: 80: 79: 72: 1978: 1719:Product bundling 1692:Delivery methods 1591:Source-available 1521: 1514: 1507: 1498: 1497: 1443: 1436: 1429: 1420: 1419: 1404: 1403: 1392: 1391: 1366:Shantanu Narayen 1232:Premiere Express 1167:Digital Negative 1068:Shockwave Player 1058:Premiere Express 948:Digital Editions 902:Experience Cloud 877: 876: 848: 841: 834: 825: 824: 819: 818: 816: 815: 796: 790: 789: 787: 786: 767: 761: 760: 758: 757: 751: 744: 736: 730: 729: 727: 725: 706: 700: 699: 697: 695: 680: 674: 673: 671: 669: 654: 648: 647: 645: 643: 624: 618: 617: 615: 613: 604:. 25 July 2021. 598: 592: 591: 589: 587: 572: 566: 565: 563: 561: 546: 540: 539: 537: 536: 521: 515: 514: 512: 510: 491: 485: 484: 482: 480: 461: 455: 454: 452: 451: 432: 426: 425: 423: 421: 405: 386:Google Analytics 190: 185: 182: 180: 119:Operating system 113: 111: 88: 84: 75: 68: 64: 61: 55: 33:an advertisement 24: 23: 16: 1986: 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Index

an advertisement
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promotional content
external links
neutral point of view
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Developer(s)
Adobe
Operating system
Windows
Linux
OS X
Type
Software suite
cloud applications
License
Software as a service
business.adobe.com
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web analytics products
Adobe
analytics
social
advertising
targeting
experience management
content management
Microsoft Azure
Omniture
Omniture

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