113:. The move was widely condemned as a “betrayal of journalism”, and it led to widespread public backlash, with many figures urging AFL Media to reinstate him to his position. Among the figures calling for his reinstatement was Brooke Cotchin, who voiced her support for Cleary in a tweet. Due to the backlash, AFL Media eventually walked back on their decision, reinstating Mitch Cleary to his previous position.
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It has been speculated that AFL Media could potentially control the broadcast of AFL games in future broadcasting agreements, and either directly sell to audiences itself or on-sell the content to free-to-air and subscription television networks.
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Due to its direct affiliation with the
Australian Football League, AFL Media has received criticism from rival media outlets and journalists questioning whether it can truly provide independent coverage of the league, and that it is not just a
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AFL Media provides content for a range of digital products including AFL.com.au and the 18 clubs' official websites, the AFL Live mobile app and the various social media channels operated by the AFL on platforms such as
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deemed the event a "disaster", and he stated that it was the product of a gradual decline in the quality of AFL Media's reporting. He went on to state that the event could undermine public confidence in the AFL.
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The standing down of Mitch Cleary was a controversy was a dispute centred around AFL Media's decision to stand down journalist Mitch Cleary for posting a tweet revealing Brooke
Cotchin, the wife of
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and online videos analysing various aspects of the AFL, as well as operating the league's photography and film departments: AFL Photos and AFL Films, respectively.
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publicly reiterated this criticism in 2016, stating that AFL Media was "avoiding" reporting on several controversial issues to protect the AFL's brand.
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currently holds the digital media broadcasting rights for AFL games, there is an agreement in place that allows AFL.com.au to host video content from
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60:. Telstra also receives the advertising revenue from the website. Although AFL Media is located in the same building as the AFL's headquarters in
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recommended that Cleary, who she deemed a "serious journo", should stop working for AFL Media. After the incident, fellow AFL Media journalist
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The controversy resulted in a significant worsening of approval towards AFL Media, with several figures, including president of the
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64:, it employs an independent editorial and journalist team to report on the league and produce content on its various mediums.
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436:"AFL journalist Mitch Cleary resumes job after being stood down for tweeting photo of Brooke Cotchin's coronavirus breach"
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rules in the interstate "hubs" that all
Victorian and New South Wales AFL teams were in following a resurgence of
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acquired the publishing arm of AFL Media in July 2018, and will assume the operations of producing the
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623:"More footy reporters than the Herald Sun: why the AFL's media play threatens the big media players"
384:"Gerard Whateley slams AFL for 'betrayal of journalism' as Mitch Cleary is indefinitely stood down"
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462:"Caroline Wilson urges Mitch Cleary to consider leaving AFL after 'heavy-handed' stand-down call"
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566:"'No problem being independent when shredding clubs': Eddie slams AFL's journo suspension"
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355:"'Betrayal of journalism': Footy world demands AFL backflip on Mitch Cleary controversy"
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declared his support for the AFL’s decision, a statement which was widely criticised.
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514:"'The Voice of Treason': Tim Watson hits back on radio after Damian Barrett's swipe"
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658:"AFL boss Andrew Demetriou: 'We are trying to control as much as we can control'"
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Established in 2012, AFL Media provides content to AFL.com.au and the AFL Live
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540:"Luke Hodge whacks 'absolute knob' Damian Barrett over Sliding Doors column"
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Since its inception as a business, AFL Media had published the match-day
329:"AFL Media journalist Mitch Cleary stood down over Brooke Cotchin tweet"
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592:"The AFL's Mitch Cleary disaster just the tip of a worrying iceberg"
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410:"Brooke Cotchin urges AFL to reinstate journalist Mitch Cleary"
488:"Damian Barrett backs AFL decision to stand down Mitch Cleary"
262:"How AFL Media became Australia's biggest sports platform"
30:(AFL) to provide coverage of the league and the sport of
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Controversy regarding the standing down of Mitch Cleary
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228:"How AFL Media and Broadcasting remains independent"
691:"AFL's media department is biased - former coach"
460:Vlotis, George; De Silva, Chris (3 August 2020).
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298:"Crocmedia acquires AFL's publications business"
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304:. The Misfits Media Company. 26 July 2018.
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434:Murphy, Catherine (3 August 2020).
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621:Happell, Charles (28 April 2013).
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278:from the original on 17 March 2018
238:from the original on 18 March 2018
81:and its related brands from 2019.
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759:Mass media companies of Australia
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590:Connolly, Rohan (5 August 2020).
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308:from the original on 26 July 2018
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666:. The Conversation Media Group.
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382:Garlepp, Josh (3 August 2020).
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173:. It also produces a range of
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226:Joshi, Kruti (13 May 2017).
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52:from 2012 to 2018. Although
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28:Australian Football League
134:Collingwood Football Club
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26:company operated by the
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342:– via Herald Sun.
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139:and radio broadcaster
107:COVID-19 in Victoria
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121:Journalist
743:Categories
570:Fox Sports
518:Fox Sports
414:Seven News
359:Seven News
206:References
79:AFL Record
73:; however
70:AFL Record
49:AFL Record
44:mobile app
267:Mumbrella
232:Mediaweek
185:Criticism
171:Instagram
101:‘s (AFL)
75:Crocmedia
20:AFL Media
705:Archived
668:Archived
635:Archived
601:6 August
575:4 August
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523:5 August
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338:4 August
306:Archived
276:Archived
236:Archived
196:St Kilda
175:podcasts
167:Snapchat
159:Facebook
492:The Age
163:Twitter
152:Content
93:player
54:Telstra
38:History
198:coach
713:2018
676:2018
643:2018
603:2020
596:ESPN
577:2020
551:2020
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