62:
326:
22:
314:" Subsequently, the two campaigns continually clashed using the two dueling slogans, Hart frequently showing reams of policy papers and retorting "Here's the beef." Mondale's strategy succeeded in casting doubt on Hart's new ideas, and changing the debate to specific details, earning him the Democratic presidential nomination.
140:—"). As one of the ladies lifts the top half of the bun, a comically minuscule hamburger patty with cheese and a pickle is revealed (prompting her to finish the sentence "—bun." with a much more disappointed tone). Peller immediately responds with her outraged, irascible question.
196:
To launch their new breakfast menu in Canada, Wendy's released a new advertisement campaign called "Where's the Bacon?" as a callback to the "Where's the Beef?". The new campaign is similar to its older counterpart, except it focuses on the amount of bacon in breakfast
119:
An earlier version, featuring a middle-aged bald man saying, "Thanks, but where's the beef?", failed to make much impact. After the Peller version, the catchphrase was repeated in television shows, films, magazines, and other media outlets.
123:
First airing in 1984, the original commercial featured three elderly ladies at the "Home of the Big Bun" examining an exaggeratedly large hamburger bun. The other two ladies poke at it, exchanging bemused comments ("It certainly is a
228:
William Welter, the executive vice president of Wendy's
International, led the marketing team at the time of the campaign. The commercial was directed by Joe Sedelmaier as part of a campaign by the advertising agency
310:, and his repeated use of the phrase "new ideas". When Hart once again used the slogan in the debate, Mondale leaned forward and said, "When I hear your new ideas, I'm reminded of that ad, 'Where's the beef?
143:
Sequels featured Peller yelling at a Fluffy Bun executive from his yacht over the phone and approaching fast food drive-up windows (including the "Home of the Big Bun" and a restaurant with a
101:
receives a burger with a massive bun but a tiny patty from a fictional competitor, which uses the slogan "Home of the Big Bun". The small patty prompts Peller angrily to exclaim, "Where's the
97:
respectively) from Wendy's "modest" Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's hamburger. In the ad, titled "Fluffy Bun", actress
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728:
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wrote and performed a hit song entitled "Where's the Beef?" as a promotion for Wendy's restaurants' famous advertising campaign featuring Clara Peller.
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The commercial was originally supposed to star a young couple, but
Sedelmaier did not find the concept funny and changed it to the elderly ladies.
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carrying "The Beef" on the hood, and a video released by the team featured
Gragson using the phrase in the promotional video.
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864:
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483:
449:
378:
368:
1086:
993:
473:
267:
217:
370:
I Love It When You Talk Retro: Hoochie
Coochie, Double Whammy, Drop a Dime, and the Forgotten Origins of American Speech
186:
In 2011, Wendy's revived the phrase for its new ad campaign, finally answering its own question with "Here's the beef".
1029:
988:
737:
1291:
506:
945:
263:
53:
in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.
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983:
405:
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940:
679:
1224:
1052:
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sauce, saying "I found it, I really found it", a phrase alluding to the beef in the listener's mind.
579:"Wendy's burgers missing from ads as the 'Where's the Beef?' chain finds fresh beef in short supply"
241:
team under the direction of Denny Lynch, the vice president of corporate communications at Wendy's.
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230:
21:
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998:
438:
238:
180:
1036:
281:
274:
70:
440:
A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
437:
647:
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364:
151:
8:
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233:. It was written by Cliff Freeman. The marketing and promotion campaign were created by
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used the phrase to sum up his arguments that program policies championed by his rival,
81:
restaurants in 1984. The strategy behind the campaign was to distinguish competitors' (
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209:
516:
296:
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205:
193:
in 2020, when stores were experiencing a shortage of beef, Wendy's revived the ad.
161:
The advertising campaign ended in 1985 after Peller performed in a commercial for
307:
49:
in the United States and Canada, introduced as a slogan for the fast food chain
280:, were insubstantial, beginning with a March 11, 1984, televised debate at the
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30:
26:
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675:"'Nibble' ad flop sends Wendy's agency hunting - Wendy's International Inc"
331:
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98:
34:
61:
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46:
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to the lead over
Mondale based on allegedly superficial similarities to
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433:
303:
109:
actually wanted Peller to say, "Where is all the beef?" but because of
74:
50:
610:"Unlike others who shall remain ✨nameless✨, we never microwave our 🥓"
1155:
406:"Why the Execution of an Idea Is More Important Than the Idea Itself"
277:
110:
78:
325:
1145:
1064:
198:
659:
625:
285:
176:
171:
There were many "Where's the beef?" promotional items, including
94:
90:
551:"After 27 Years, an Answer to the Question, 'Where's the Beef?'"
583:
410:
165:
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147:) that were slammed down before she could complete the line.
102:
249:
507:"Clara Peller, the Actress In 'Where's the Beef?' TV Ad"
262:, when the commercial was at its height of popularity,
69:
The phrase first came to the public audience in a U.S.
736:
321:
475:
The 1980s: American
Popular Culture Through History
638:
471:
1238:
1080:
722:
966:The Rumble in the Air-Conditioned Auditorium
25:The picture sleeve of a "Where's the Beef?"
604:
1087:
1073:
729:
715:
478:. Greenwood Publishing Group. p. 48.
472:Batchelor, Bob; Stoddart, Scott (2007).
256:1984 United States presidential election
216:, sponsored by Wendy's, uses the No. 42
60:
37:, based on her advertisement catchphrase
20:
548:
533:
523:from the original on November 20, 2011.
414:. Vol. 87, no. 13. p. 28
399:
397:
359:
357:
355:
1239:
956:Visible Vote '08: A Presidential Forum
549:Elliott, Stuart (September 25, 2011).
254:The phrase became associated with the
250:1984 Democratic presidential primaries
191:COVID-19 pandemic in the United States
1277:Democratic Party presidential debates
1068:
994:Free & Equal Elections Foundation
710:
444:. Greenwood Press. pp. 191–193.
432:
403:
363:
1094:
672:
576:
394:
352:
13:
989:Commission on Presidential Debates
738:United States presidential debates
302:Hart had moved his candidacy from
244:
14:
1303:
1282:Food industry advertising slogans
946:CNN/YouTube presidential debates
324:
16:1984 American advertising slogan
1272:American television commercials
1267:American political catchphrases
1030:Senator, you're no Jack Kennedy
673:Alva, Marilyn (June 15, 1987).
666:
632:
260:primaries in the spring of 1984
598:
570:
542:
538:. F+W Media, Inc. p. 354.
527:
499:
465:
426:
404:Crain, Rance (June 27, 2016).
373:. Macmillan. pp. 7, 161.
1:
941:Civil Forum on the Presidency
577:Wohl, Jessica (May 7, 2020).
345:
113:, that was too hard for her.
1262:American advertising slogans
7:
984:Citizens' Debate Commission
644:"Where's the beef? @Wendys"
317:
10:
1308:
1225:Killing of Rayshard Brooks
921:Related debates and forums
223:
56:
1206:
1190:
1169:
1133:
1102:
1007:
976:
920:
825:
744:
826:Primary election debates
745:General election debates
680:Nation's Restaurant News
231:Dancer Fitzgerald Sample
65:2020 Where's the Beef ad
1053:They're eating the cats
201:rather than beef size.
89:) big name hamburgers (
999:League of Women Voters
534:Bellomo, Mark (2015).
179:, clothing patches, a
66:
38:
1292:Wendy's International
1257:Advertising campaigns
1247:1980s fads and trends
1037:Binders full of women
642:(February 16, 2023).
266:candidate and former
71:television commercial
64:
24:
931:Dewey–Stassen debate
687:on November 12, 2007
1198:The Wendy's Company
951:Science Debate 2008
519:. August 12, 1987.
1214:Dave Thomas Circle
1120:John T. Schuessler
1016:There you go again
640:Legacy Motor Club
556:The New York Times
512:The New York Times
154:songwriter and DJ
67:
39:
1234:
1233:
1177:Where's the beef?
1062:
1061:
1023:Where's the beef?
485:978-0-313-33000-1
451:978-0-313-31481-0
380:978-0-312-34005-6
239:Burson-Marsteller
210:Legacy Motor Club
43:Where's the beef?
1299:
1219:Wendy's massacre
1089:
1082:
1075:
1066:
1065:
731:
724:
717:
708:
707:
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700:
694:
692:
683:. Archived from
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517:Associated Press
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497:
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361:
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218:Chevrolet Camaro
206:2023 Daytona 500
183:game, and more.
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1302:
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1300:
1298:
1297:
1296:
1252:1984 quotations
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653:
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637:
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619:
617:
608:(May 9, 2022).
603:
599:
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587:
575:
571:
561:
559:
547:
543:
536:Toys and Prices
532:
528:
505:
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470:
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456:
454:
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431:
427:
417:
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411:Advertising Age
402:
395:
385:
383:
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362:
353:
348:
330:
323:
320:
311:
308:John F. Kennedy
252:
247:
245:Use in politics
226:
173:bumper stickers
150:Later in 1984,
138:very big fluffy
59:
17:
12:
11:
5:
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1191:Parent company
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436:, ed. (2002).
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336:
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319:
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271:Walter Mondale
268:Vice President
251:
248:
246:
243:
225:
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181:Milton Bradley
156:Coyote McCloud
107:Joe Sedelmaier
58:
55:
31:Coyote McCloud
29:, recorded by
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341:
340:Nothingburger
338:
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309:
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298:
295:
291:
288:prior to the
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54:
52:
48:
44:
36:
32:
28:
23:
19:
1176:
1151:Bacon Deluxe
1125:Clara Peller
1115:Wendy Thomas
1022:
896:Libertarian
697:FindArticles
695:– via
689:. Retrieved
685:the original
678:
668:
658:– via
654:February 17,
652:. Retrieved
634:
624:– via
618:. Retrieved
600:
588:. Retrieved
582:
572:
560:. Retrieved
554:
544:
535:
529:
510:
501:
489:. Retrieved
474:
467:
457:September 4,
455:. Retrieved
439:
428:
416:. Retrieved
409:
384:. Retrieved
369:
365:Keyes, Ralph
332:1980s portal
301:
294:Pennsylvania
253:
235:Alan Hilburg
227:
214:Noah Gragson
203:
195:
188:
185:
170:
160:
149:
142:
137:
136:bun. It's a
133:
132:bun. It's a
129:
128:bun. It's a
125:
122:
118:
115:
105:?" Director
99:Clara Peller
68:
42:
40:
35:Clara Peller
18:
1170:Advertising
1161:Big Classic
1110:Dave Thomas
1044:Nasty woman
562:November 8,
491:November 8,
434:Cross, Mary
418:November 6,
386:November 8,
282:Fox Theatre
189:During the
145:golden arch
87:Burger King
47:catchphrase
1287:Snowclones
1241:Categories
1182:We Beefin?
865:Democratic
833:Republican
346:References
304:dark horse
264:Democratic
199:sandwiches
134:big fluffy
83:McDonald's
1156:Baconator
297:primaries
278:Gary Hart
258:. During
152:Nashville
111:emphysema
79:hamburger
77:chain of
1146:Frescata
1134:Products
606:Wendy's
521:Archived
367:(2009).
318:See also
290:New York
237:and the
204:For the
177:frisbees
130:very big
73:for the
1207:Related
1096:Wendy's
1008:Phrases
691:July 4,
660:Twitter
626:Twitter
620:May 12,
590:May 10,
286:Atlanta
275:Senator
224:Credits
212:driver
95:Whopper
91:Big Mac
75:Wendy's
57:History
51:Wendy's
45:" is a
1227:(2020)
1221:(2000)
1141:Frosty
1103:People
906:Green
584:Ad Age
482:
448:
377:
27:single
962:2012
937:2008
927:1948
648:Tweet
614:Tweet
166:pasta
163:Prego
910:2016
900:2016
890:2024
885:2020
880:2016
875:2008
870:2004
858:2024
853:2020
848:2016
843:2012
838:2008
817:2024
812:2020
807:2016
802:2012
797:2008
792:2004
787:2000
782:1996
777:1992
772:1988
767:1984
762:1980
757:1976
752:1960
693:2013
656:2023
622:2022
592:2020
564:2023
493:2010
480:ISBN
459:2020
446:ISBN
420:2023
388:2010
375:ISBN
292:and
103:beef
93:and
85:and
33:and
284:in
126:big
1243::
677:.
581:.
553:.
515:.
509:.
408:.
396:^
354:^
299:.
208:,
175:,
1088:e
1081:t
1074:v
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1035:"
1032:"
1028:"
1025:"
1021:"
1018:"
1014:"
730:e
723:t
716:v
699:.
662:.
650:)
646:(
628:.
616:)
612:(
594:.
566:.
495:.
461:.
422:.
390:.
312:'
41:"
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