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Barnstorming basketball was the opportunity for women to play men's rules against men. At halftime the females would entertain the crowds with their ball handling expertise. As an international barnstorm promoter, Hovland also carried barnstorm entertainers on the road tours to entertain at halftime.
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game schedules. Texas
Cowgirls also broke ground and opened for the Harlem Globetrotters in the 1950s, on their tours. Hovland dismissed the racial barriers for female barnstormers, integrating his teams. Hovland was an advocate for women and minorities equal access tin sports participation
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entrepreneur and promoter and multiple sports team owner. He founded the 20th
Century Booking Agency, a sports booking management for arranging and marketing of sporting exhibition events and booking of venues. He and his wife Florence Holder Hovland owned the Miss American Teenager
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travelled with the team, documenting the life of young women living on the road in a profession dominated by males. National
Football League were opponents of the Texas CowGirls for three decades in the off season
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Hovland married
Florence Holder in 1954. She was an All American High school basketball player who joined the Texas CowGirls at seventeen. Her career with the team included sharing courts with
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was instrumental in securing games for
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63:(1949–1977) (full name Dempsey Hovland's World Famous Texas Cowgirls Basketball Team) originating from
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teams and men's basketball teams like the barnstorming Texas
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before the Civil Rights Bill during rampant segregation .
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180:"The Janesville Gazette: Cowgirls - Team won most games"
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1961-1968. CBS's Roger Mudd featured the team in 1974.
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The
Washington Reporter - Google News Archive Search
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Spokane Daily
Chronicle - Google News Archive Search
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Barnstorming through basketball history | SLIDESHOW
207:Huntingdon Daily News Archives, Jul 14, 1959, p. 4
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