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The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 65-gram "snack pack" is sold for as low as ₹3 (4 cents USD) at grocers in India, and 40 cents at major retailers of Indian groceries in USA.
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Parle-G has recently become available in plastic wrapping. The modern packaging retains its traditional design. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank. In 2011, Nielsen, a market research company, published a report stating that
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Packs containing two Parle-G biscuits are also sold. By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States. The first TV commercial for Parle-G was made in 1982. The Indian superhero
133:, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.
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195:’s private labels. Key factor to the success is that India is the world’s leading market for biscuits, moving past some of the biggest markets in the world – the US, Mexico, China, Italy and Spain.
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As of
January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014.
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Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and Yello
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Parle-G has consolidated its position as the world’s largest selling biscuit brand. In fact, Parle G has topped other leading brands such as
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Parle-G biscuits were called Parle Gluco
Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "
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wrapper. The wrapper features a young girl (an illustration by
Everest creative Maganlal Daiya back in the 1960s).
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72-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brand
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10 Unknown Facts About Parle-G, The
Largest Selling Biscuit Brand In The World
486:"Parle-G, coronavirus and the millions who ate that biscuit as they went home"
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survey reported that it is the best-selling brand of biscuits in the world.
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by
Postoast. Jan 14, 2019 - Uploaded by Doordarshan National Blog.
419:"Parle G is the largest selling biscuit brand in the world !"
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148:", though a later brand slogan also stated "G for Genius".
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by
Preethi Chamikutty. Economic Times, 16 January 2013.
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The Tasty
Healthy Food: World's Largest Selling Biscuit
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Brand of Indian biscuits manufactured by Parle
Products
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447:Will Parle-G be relevant to the next generation?
327:Unsettling partition: literature, gender, memory
125:was established as a confectionery maker in the
236:"Parle-G world's No 1 selling biscuit: Nielsen"
569:"Parle-G: The journey of a biscuit for masses"
537:"Parle-G: The journey of a biscuit for masses"
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329:. University of Toronto Press. p. 22.
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206:also endorsed the brand in the 1990s.
151:In 2013, Parle-G became India's first
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297:"Made in India: Biscuit manufacturer"
387:Shephali Bhatt (October 30, 2013).
377:. Economic Times, 13 February 2013.
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484:Tripathi, Dhirendra (2020-06-09).
467:"India's Most Trusted Brands 2014"
268:"The worldwide success of Parle-G"
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389:"The Chronicles of Parle-G"
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155:brand to cross the
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452:2013-01-21 at the
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216:Mangharam Biscuit
110:in India. A 2011
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311:2022-05-31
282:2022-05-31
252:12 October
222:References
204:Shaktimaan
167:Popularity
129:suburb of
127:Vile Parle
52:Introduced
173:wax paper
73:Worldwide
545:Archived
520:Archived
494:Archived
450:Archived
427:Archived
397:Archived
371:Archived
305:Archived
301:BBC News
276:Archived
246:Archived
210:See also
104:biscuits
193:Walmart
161:billion
146:Glucose
118:History
112:Nielsen
100:Parle-G
86:Website
78:Tagline
70:Markets
60: (
44:Country
20:Parle-G
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189:Gamesa
131:Mumbai
47:India
34:Owner
490:mint
405:2018
331:ISBN
254:2011
191:and
185:Oreo
62:1939
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183:’s
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