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across the United States throughout the year, and be retired afterwards. However, positive public reception to the Potato Truck led to it becoming a long-term campaign; the truck would make stops at sporting events and other public events across the country, and was also featured in the IPC's
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In
January 2014, Peggy Grover was the first woman to be appointed to the board of the Idaho Potato Commission. In September 2017, Mary Hasenoehrl was the second woman to be appointed member of the board, and the first woman to represent growers on the board.
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In the 1950s, the
Commission was facing multiple cases of violations of the Grown in Idaho label. The Commission tested a system to stamp all potatoes for 20 years, to no avail. The "Packed in Idaho by" label was created in 1959.
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produced in Idaho. Maine was the biggest potato producer of the country back then. In its first year of operations, the
Commission spent a little over $ 20,000 in advertising, and $ 58,000 the year after.
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television advertising. In June 2018, after five years, the IPC unveiled a second iteration of the potato with a more durable construction. The original potato eventually became the
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in 1959 to help elevate the visibility of Idaho potatoes. In 1939, the
Commission removed apples and prunes from its campaigns, and changed its name to Idaho Advertising Commission
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was released and the plan was dropped. In 1983, the
Commission had already introduced a mascot, Potato Buddy, a cowboy potato cartoon that became Spuddy Buddy in 1994.
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The Idaho Potato
Commission was established in 1937 as the Idaho Fruit and Vegetable Advertising Commission, primarily responsible to promote the
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In June 2009, the Idaho Fry
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program for marketing Idaho-grown potatoes, products containing them, and accompanying advertising campaigns.
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during the upcoming college football season. In
December 2017, the sponsorship was renewed through 2021.
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carrying a 12 ft (3.7 m)-tall potato sculpture. The truck was originally intended to tour
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In 2012, to mark its 75th anniversary, the IPC unveiled the "Big Idaho Potato Truck"—a touring
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498:"Best Spuds: Idaho Potato Commission Signs Deal To Title Sponsor Bowl Game In Boise"
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In August 2011, the IPC reached a six-year agreement to become title sponsor of the
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From 2004 to 2008, Idaho Potato
Commission was a major sponsor of
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In the early 1990s, the
Commission started talks with toy company
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may have been created or edited in return for undisclosed payments
576:"How To Drive A Six-Ton Potato Without Causing A Five-Car Mashup"
338:"Idaho Potato Commission updates industry on its marketing plans"
616:"Meet the First Woman Appointed to the Idaho Potato Commission"
601:"Before it was an AirBnB, this giant Idaho Potato went on tour"
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as its state's mascot. Before the deal was sealed, the movie
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The Big Idaho Potato Truck parked in Bowling Green, Ohio
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Agricultural organizations based in the United States
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392:"Idaho Fry Company name story makes national news"
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523:"Idaho Potato Commission extends bowl game deal"
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222:The commission introduced the "Grown in Idaho"
447:"Idaho Potato Commission celebrates 70 years"
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151:Learn how and when to remove this message
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363:Jaleshgari, Ramin P. (9 November 1997).
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365:"L.I. Potato Packager and Idaho at War"
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269:of its "Idaho" trademarks.
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689:Food industry trade groups
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190:The McRae family owns the
100:"Idaho Potato Commission"
477:Rexburg Standard Journal
684:State agencies of Idaho
473:"BSpudfest Coming Soon"
308:in 2019, which accepts
165:Idaho Potato Commission
306:Big Idaho Potato Hotel
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502:Sports Business Daily
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185:collective trade mark
43:neutral point of view
699:Potato organizations
694:Agriculture in Idaho
171:that represents the
85:improve this article
643:. 21 September 2017
422:. 30 September 1996
396:Idaho Press-Tribune
369:The New York Times
344:. 2 September 2017
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603:. 3 May 2023.
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141:January 2016
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83:Please help
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35:terms of use
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647:24 November
625:24 November
457:24 November
453:. July 2007
451:Spudman.com
426:24 November
348:24 November
167:(IPC) is a
678:Categories
586:2018-06-29
561:2018-06-29
532:2018-06-29
508:2018-06-29
483:2007-07-10
401:2018-06-29
374:2018-06-29
325:References
316:Governance
252:Dawn Wells
111:newspapers
420:Adage.com
244:Toy Story
192:trademark
256:SpudFest
204:potatoes
237:to use
198:History
125:scholar
310:AirBnB
235:Hasbro
216:prunes
212:apples
208:onions
173:potato
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278:Boise
177:Idaho
132:JSTOR
118:books
649:2017
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350:2017
224:seal
214:and
183:— a
163:The
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276:in
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