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411:, in 1919. She created it when she ran out of fresh fruit to add to ice cream and decided to throw in some cereal. It proved popular at the restaurant and the Scotsburn Dairy company began mass-producing the ice cream variety, and it sold across the region. Variations of ice cream with Grape-Nuts are also called brown bread ice cream.
302:’s 1933 expedition to Antarctica, which resulted in the first two-way radio transmission. Maps of Admiral Byrd's expedition appeared on Grape-Nuts boxes at the time. During World War II, Grape-Nuts were included in the Allied Forces jungle rations on missions to Panama and various other tropical locations. In 1953,
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At one time, Grape-Nuts was the seventh-most popular cold breakfast cereal, but sales declined as Post was sold from one company to another. Around 2005, it held less than 1% of the market. About this time, the formula was changed; the husks from milled grain were ground into the flour and the cereal
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Until recent years, Grape-Nuts packaging set it apart from other cereals, in that no sealed film bag was used. It was sold in a cardboard box, with perforations similar to cardboard laundry detergent powder boxes, perforations could be broken to form a small opening for pouring, near the intersection
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In the 1960s, advertising promoted Grape-Nuts as the cereal that "fills you up, not out". Brand users, particularly mother/daughter look-alikes, were shown engaged in fitness activities such as tennis, horseback riding, skiing, and swimming. Also appearing during the "fills you up, not out" campaign
222:, a finned red helmet-clad alien superhero visiting Earth, who, like all Martians, recharged his magnetic powers (his left hand repels, his right attracts) by eating "cereal grains", with him quickly developing a particular fondness for Grape-Nuts Flakes which he proclaimed "the best I ever tasted!"
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Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and
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There are two versions of the Grape-Nuts name's origin. One is that Post thought that what he referred to as “grape sugar” (glucose) was created when the product was baked. Since the product has a nutty flavor, he is said to have combined the two into "grape nuts." The second version is that the
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magazine and daily newspaper comics pages. General Foods also marketed Grape-Nuts through a comics-style advertising campaign (a trailblazer in this regard) featuring a character named Little Alby, who gained inordinate strength after consuming a bowl of Grape-Nuts.
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became the spokesperson for the brand, promoting Grape-Nuts as the "Back to Nature Cereal.” The line "Ever eat a pine tree? Many parts are edible" drew attention to the product from consumers, as well as from comedians.
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of one of the narrow side faces and the top surface, rather than featuring lightly glued interlockable flaps at the top which could be separated to open the top face completely (for flake cereal).
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Grape-Nuts is credited as the first widespread product to use a coupon in sales promotion when C.W. Post
Company offered a penny-off coupon to get people to try their cereal in the late 1890s.
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Since C.W. Post distributed the first grocery coupon for a penny off his new Grape Nuts cereal in 1895, coupons have grown into a staple in U.S. households
249:. Spanning the ensuing two decades and beyond, "Oh no, Mrs. Burke! I thought you were Dale!" was parodied on television variety show sketches, in the film
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most famous quote from the father of modern foraging, the late, great Euell
Gibbons, who spoke those words in a Grape Nuts commercial back in the 1970s
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Modern-day original Grape-Nuts contain whole grain wheat flour, malted barley flour, salt, dried yeast, and the following added vitamins and minerals:
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Fans continue to discuss the origin of this "riff" and have even developed products that feature the text, "I thought you were Dale."
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was pitched as "whole grain", albeit at the cost of roughening the cereal's texture and detracting significantly from
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This ad campaign produced one television commercial, which aired on television in 1968, that featured a
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During the 1940s, comic books from various companies featured one-page comic-strip ads starring
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Grape-Nuts were temporarily discontinued in 2021 before returning in mid-March.
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638:"No Grapes, No Nuts, No Market Share: A Venerable Cereal Faces Crunchtime"
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1930s. In World War II, Grape-Nuts was a component of the lightweight
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that became a target for numerous sketches and satirical mentions in
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Gallery of classic graphic design featuring Grape-Nuts cereals
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were Rob
Steffens and Peter Steffens as the characters from
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made from flour, salt and dried yeast, developed in 1897 by
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A subsequent ad campaign generated another catchphrase, as
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brought Grape-Nuts along on their trek to the peak of
818:Grape Nuts TV Commercial Featuring Will Rogers Jr.
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295:product resembles grape seeds, or grape “nuts.”
838:Straight Dope answer on "No grapes and no nuts"
238:as Sheriff Andy Taylor and Deputy Barney Fife.
833:Burke Family Grape-Nuts TV Commercial Archives
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357:. Grape-Nuts Flakes contain sugar as well.
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40:Post Original grape-nuts cereal, with milk
677:"The Grape-Nuts Story: a part of history"
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321:Due to production issues caused by the
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558:, TwoMorrows Publishing (2016), pp. 31
490:, Oregon Institute (1996), pp. 290–291
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650:from the original on 3 September 2019
580:from the original on 3 September 2019
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434:American Food: The Gastronomic Story
316:first to reach the mountain's summit
738:from the original on 12 August 2020
556:Al Plastino: Last Superman Standing
176:in wartime operations before 1944.
13:
468:from the original on 21 March 2015
383:is a popular regional dish in the
298:Grape-Nuts sponsored Rear Admiral
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683:from the original on July 2, 2024
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602:Glanton, Dahleen (8 May 2005).
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636:Newman, Barry (1 June 2009).
462:"New York Historical Society"
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16:Breakfast cereal made by Post
488:Jungle Snafus...And Remedies
486:Kearny, Cresson H. (Major),
360:
259:Mystery Science Theater 3000
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81:; 127 years ago
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1203:Products introduced in 1897
574:Hunter Angler Gardener Cook
501:"Gallery of Graphic Design"
414:
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604:"Coupon clippers clean up"
568:Shaw, Hank (6 June 2014).
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367:List of ice cream flavors
228:The Peter and Bobert Show
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758:Hantsport News and Views
679:. Post Consumer Brands.
256:and in many episodes of
252:The Kentucky Fried Movie
957:Peter Pan peanut butter
771:"Brown Bread Ice Cream"
409:Wolfville, Nova Scotia
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925:Honey Bunches of Oats
436:, Random House, Inc.
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314:when they became the
308:Sherpa Tenzing Norgay
183:1931 ad published in
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882:Post Consumer Brands
707:Post Consumer Brands
375:Grape-Nuts ice cream
60:Post Consumer Brands
874:Post Holdings, Inc.
760:. July 2010, pg. 12
643:Wall Street Journal
570:"Gifts of the Pine"
507:on 10 February 2017
432:Jones, Evan (1981)
159:Grape-Nuts ad, 1900
145:John Harvey Kellogg
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1108:C.W. Post (cereal)
940:Marshmallow Mateys
895:Chips Ahoy! Cereal
385:Canadian Maritimes
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389:Shenandoah Valley
323:COVID-19 pandemic
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202:Jerry on the Job
185:Pictorial Review
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1128:Walter Baker
1045:Attune Foods
987:Waffle Crisp
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783:. Retrieved
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46:Product type
967:Raisin bran
935:Malt-O-Meal
900:CoCo Wheats
890:Bran flakes
654:2 September
618:2 September
584:3 September
405:New England
401:Puerto Rico
379:Grape-Nuts
329:Ingredients
243:catchphrase
211:Woman's Day
206:comic strip
193:ad campaign
1192:Categories
1149:C. W. Post
1088:Alpha-Bits
1019:Ready Brek
930:Honey Ohs!
915:Grape-Nuts
785:2019-10-11
717:2021-09-27
541:2013-02-12
448:References
365:See also:
355:folic acid
351:vitamin B1
347:vitamin B6
343:zinc oxide
339:vitamin B3
236:Don Knotts
141:C. W. Post
133:Grape-Nuts
122:.grapenuts
76:Introduced
20:Grape-Nuts
1093:Birds Eye
1068:(grocery)
1066:Bob Evans
982:Uncle Sam
977:Shreddies
920:Honeycomb
687:August 2,
511:12 August
381:ice cream
361:Ice cream
284:mouthfeel
151:Marketing
1177:Category
1072:PowerBar
1024:Weetabix
947:Oreo O's
779:Archived
775:Bakelist
736:Archived
711:Archived
681:Archived
648:Archived
612:Archived
578:Archived
472:18 March
466:Archived
415:See also
187:magazine
1137:Related
1113:Erewhon
952:Pebbles
823:YouTube
742:17 July
531:, 1999"
421:Granula
397:Jamaica
290:History
191:A 1939
115:Website
84: (
66:Country
1118:Jell-O
1081:Former
1029:Weetos
962:Postum
440:
403:, and
393:Panama
387:, the
353:, and
1059:Other
1014:Alpen
247:media
56:Owner
744:2020
689:2024
656:2019
620:2019
586:2019
513:2012
474:2015
438:ISBN
335:iron
306:and
234:and
172:and
170:U.S.
124:.com
86:1897
79:1897
821:on
208:in
120:www
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88:)
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