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and
British Latex Products Ltd, where it was manufactured between 1932 and 1994. The London Rubber Company was formed in 1915, and the Durex brand name ("Durability, reliability, and excellence") was launched in 1929, although London Rubber did not begin manufacturing own-brand condoms until 1932, in
224:
in 2011, which had 2.65 million followers and more than 20,000 posts as of 2018. Durex targets
Chinese users on Sina Weibo aged from 20 to 40, and primarily men under 35 years old. In 2011, Durex began cross-industry advertising tie-ins with the
211:
Although condoms are not a widely used form of contraception in China, with only around 10% of sexually active people using them, among
Chinese condom users Durex has a dominant market share of 45% as of 2015. Due to a relatively
156:. It is one of the best-selling condom brands around the world, with 30% of the global market. In 2006, Durex condoms were the second-best-selling brand of condoms in the United States, with
358:
216:, Durex's marketing in China is often indirect and subtle, often involving lighthearted humour. Marketing is done almost exclusively on social media. Durex has operated an account on the
141:
named Lucian Lundau. The first book on The London Rubber
Company and the history of Durex condoms, written by Jessica Borge, was published in September 2020 by
461:
194:
Although Durex was not an official sponsor of the
Olympic Games, Durex provided 150,000 free condoms to more than 10,000 athletes that competed in the
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In 2007 the last factory making Durex condoms in the UK stopped manufacturing and production has since moved to China, India and
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and currently led by Ben Wilson. It was initially developed in London under the purview of the
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Protective practices : A history of the London Rubber
Company and the condom business
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252:"'People are like, Wow!': the man trying to make condoms sexy"
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being the first. It is supplied by, among others, the company
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328:"Protective Practices: The London Rubber Company and Condoms"
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436:"First plastic condom for men becomes available next year"
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233:, using the common themes of "antivirus" and "security".
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condom. Durex also provides a range of lubricants and
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collaboration with a rubber technology student from
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543:"Durex's New Media Marketing Strategy Analysis"
171:. The modern range includes a wide variety of
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384:"New Chapter in the 81-year History of Durex"
410:"What's the best-selling condom in America?"
148:The London Rubber Company later merged with
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1024:
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378:
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648:"Durex: Digital Marketing is everywhere"
289:. Foreword by Lesley A. Hall. Montreal:
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19:For the adhesive tape called Durex, see
712:including background information on LRC
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414:By Brendan I. Koerner – Slate Magazine
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719:
462:"Top Secret: Durex's Olympic Condoms"
361:from the original on 11 February 2021
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214:conservative culture surrounding sex
353:Borge, Jessica (11 February 2021).
152:, and has since 2010 been owned by
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517:"Durex Digital Marketing Decoding"
14:
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674:
438:. 14 October 1993. Archived from
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271:
250:Elmhirst, Sophie (27 June 2023).
183:brands in North America, and the
49:A box of Durex Fetherlite condoms
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291:McGill-Queen's University Press
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143:McGill-Queen's University Press
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128:owned by the British company
78:; 109 years ago
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1251:Products introduced in 1915
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469:Retrieved on 20 April 2012
87:(as London Rubber Company)
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598:"Durex Consumer Insights"
480:"Rising penetration rate"
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1163:Catholic Church and AIDS
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707:Website about the book
332:londonrubbercompany.com
283:Borge, Jessica (2020).
623:"cooperate with Durex"
466:Bloomberg Businessweek
175:condom, including the
573:"Sina Weibo of Durex"
134:London Rubber Company
709:Protective Practices
703:at Wikimedia Commons
541:Fu, Ru; Li, Xihong.
196:2012 Summer Olympics
577:Sina Weibo of Durex
416:. 29 September 2006
126:personal lubricants
30:
1215:Male contraceptive
1179:History of condoms
982:The Garden Village
951:Crookes Healthcare
293:. pp. 32–88.
227:antivirus software
28:
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961:SSL International
790:Laxman Narasimhan
699:Media related to
553:on 11 August 2021
547:digital marketing
300:978-0-2280-0333-5
154:Reckitt Benckiser
150:SSL International
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96:SSL International
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944:Acquisitions
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660:. Retrieved
656:the original
651:
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630:. Retrieved
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605:. Retrieved
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580:. Retrieved
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555:. Retrieved
551:the original
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524:. Retrieved
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495:. Retrieved
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446:29 September
444:. Retrieved
440:the original
430:
420:29 September
418:. Retrieved
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392:. Retrieved
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363:. Retrieved
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336:. Retrieved
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261:. Retrieved
257:The Guardian
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202:Market share
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25:
1054:Brand names
835:Cillit Bang
627:Trend Micro
365:18 February
263:11 February
231:Trend Micro
198:in London.
1230:Categories
1086:LifeStyles
915:Sani Flush
875:Glass Plus
775:Bart Becht
338:9 November
309:1143645992
237:References
73:Introduced
1076:KamaSutra
920:Strepsils
840:Clearasil
771:(founder)
765:(founder)
602:InfoScout
492:0013-0613
1137:Safe sex
1005:Category
905:Mr Sheen
870:Gaviscon
815:Air Wick
810:Aerogard
662:13 March
632:13 March
607:12 March
582:12 March
557:12 March
526:12 March
394:17 April
388:BBC News
359:Archived
229:company
189:sex toys
169:Thailand
1172:History
1111:Safedom
1071:Hot Rod
1061:Condomi
935:Woolite
910:Nurofen
900:Mortein
860:Enfamil
820:Bonjela
748:Reckitt
652:S-times
130:Reckitt
122:condoms
102:Website
81: (
65:Country
59:Reckitt
1121:Trojan
1096:Nirodh
1047:Condom
970:Others
925:Vanish
890:Lemsip
880:Harpic
865:Finish
850:Dettol
830:Calgon
825:Brasso
801:Brands
756:People
497:18 May
490:
307:
297:
185:Avanti
181:Ramses
139:Poland
1116:Skore
1091:Moods
1081:Karex
1066:Durex
895:Lysol
855:Durex
845:d-CON
701:Durex
222:Weibo
220:site
207:China
177:Sheik
173:latex
162:Karex
118:Durex
107:durex
55:Owner
29:Durex
1130:Uses
1106:RFSU
977:Coty
930:Veet
664:2018
634:2018
609:2018
584:2018
559:2018
528:2018
521:Sina
499:2021
488:ISSN
448:2008
422:2008
396:2018
367:2021
340:2020
305:OCLC
295:ISBN
265:2024
179:and
124:and
109:.com
83:1915
76:1915
1101:NYC
885:K-Y
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