1204:
39:
117:, which was successful with consumers. The use of polar bears in the 1993 ad campaign was, according to creator Ken Stewart, inspired by his labrador retriever dog which resembled a polar bear. The polar bear has since become "one of the most popular symbols of Coca-Cola." Following the success of
129:
In 1995, the Coca-Cola
Company won an injunction against the Polar Corporation, a family-run soft-drink company, for running an advertisement in which a polar bear threw away a can of Coca-Cola. The court ruled that the Polar Corporation could continue to use the polar bear character, but that it
108:
in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called
157:
In 2011, the company changed its drink cans from red to white with images of polar bears for the
Holiday season, but consumers protested the change. The Coca-Cola Company reverted the change after one month.
1413:
1318:
350:
233:
96:
characters have been a popular element in Coca-Cola advertising since 1993, and the company sells merchandise, such as tumblers and plush versions of the bears.
121:, the Coca-Cola Company has produced many more commercials and films with anthropomorphic polar bears, as well as products such as tumblers and plush bears.
154:
to protect polar bears, but has been criticised for giving such a relatively small amount of money compared to their advertising budget and profits.
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In 2012, the Coca-Cola
Company created a live advertising campaign that had polar bears react to the
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377:"People Are So Outraged At Coca-Cola's Holiday Cans That It's Abandoning Them After Just One Month"
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1043:
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644:
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89:
351:"Coca-Cola's Super Bowl Social Media Touchdown: Polar Bears Will React To Game And Ads Live"
942:
234:"THE MEDIA BUSINESS: Advertising; Coke takes a bearish approach to its new winter campaign"
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In 2011, the Coca-Cola
Company pledged to donate two-million U.S. dollars to the
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538:
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459:
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1179:
621:
504:
1399:
1319:
United States v. Forty
Barrels and Twenty Kegs of Coca-Cola
1124:
839:
768:
748:
886:
142:, which was described as "a brilliant marketing move".
113:
where they gathered to drink Coca-Cola and watch the
1541:
267:"Coca-Cola's Polar Bears - News & Articles"
413:
207:"Should the Polar Bear Still Sell Coca-Cola?"
130:could not show it throwing away Coca-Cola.
420:
406:
37:
427:
124:
231:
1542:
133:
401:
348:
201:
199:
197:
104:The Coca-Cola Company first used a
13:
1565:Promotional campaigns by Coca-Cola
1492:Coca-Cola buildings and structures
374:
14:
1591:
194:
1414:I'd like to buy the world a Coke
1330:Escola v. Coca-Cola Bottling Co.
1202:
232:Elliott, Stuart (July 7, 1993).
1235:Coca-Cola Beverages Philippines
1227:Coca-Cola Europacific Partners
368:
342:
317:"Ruling Revises Polar Bear Ad"
309:
284:
259:
225:
145:
1:
187:
7:
1280:Beverage Partners Worldwide
161:
10:
1596:
1570:Mascots introduced in 1993
1352:POM Wonderful v. Coca-Cola
1219:Coca-Cola Beverages Africa
99:
1484:
1419:The Lost Island of Alanna
1385:Coke Zero Facial Profiler
1365:
1341:Sinaltrainal v. Coca-Cola
1308:
1272:
1211:
1200:
1159:
1133:
1097:
1031:
956:
930:
777:
444:
435:
70:
51:
36:
28:
23:
631:Northern Neck Ginger Ale
296:www.worldofcoca-cola.com
88:used as the mascots for
43:A polar bear costume at
1497:Criticism of Coca-Cola
292:"Coca-Cola Polar Bear"
1550:Fictional polar bears
1520:Limca Book of Records
1464:Coca-Cola polar bears
1290:Coca-Cola Enterprises
429:The Coca-Cola Company
271:The Coca-Cola Company
125:Winning an injunction
90:the Coca-Cola Company
82:Coca-Cola polar bears
1580:Christmas characters
943:Bodyarmor SuperDrink
1509:Coca-Cola Freestyle
323:. January 3, 1995.
152:World Wildlife Fund
134:Super Bowl campaign
18:Fictional character
1253:Coca-Cola Hellenic
660:Ramblin' Root Beer
597:Lemon & Paeroa
321:The New York Times
238:The New York Times
213:. November 6, 2014
45:World of Coca-Cola
1560:Corporate mascots
1537:
1536:
1449:Once Upon a Wheel
1295:Columbia Pictures
1198:
1197:
456:
452:A&W Root Beer
349:Stampler, Laura.
78:
77:
1587:
1575:American mascots
1502:Cocacolonization
1434:Move to the Beat
1395:Country Sunshine
1358:
1347:
1336:
1325:
1300:TriStar Pictures
1285:Coca-Cola Amatil
1265:
1257:
1249:
1239:
1231:
1223:
1206:
963:
958:Monster Beverage
897:Simply Beverages
454:
442:
441:
422:
415:
408:
399:
398:
392:
391:
389:
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381:Business Insider
372:
366:
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355:Business Insider
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52:First appearance
41:
21:
20:
1595:
1594:
1590:
1589:
1588:
1586:
1585:
1584:
1540:
1539:
1538:
1533:
1527:One, Two, Three
1480:
1469:The Polar Bears
1439:My Coke Rewards
1409:Hey Kid, Catch!
1403:
1390:Coming Together
1380:Ashita Ga Arusa
1369:
1361:
1356:
1345:
1334:
1323:
1304:
1273:Former holdings
1268:
1263:
1255:
1247:
1245:Coca-Cola FEMSA
1237:
1229:
1221:
1207:
1194:
1160:Purchased from
1155:
1129:
1093:
1069:Deep River Rock
1027:
961:
960:
952:
926:
778:Juices and teas
773:
431:
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205:
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174:The Polar Bears
164:
148:
136:
127:
119:Northern Lights
115:Aurora Borealis
111:Northern Lights
102:
66:
59:Northern Lights
47:
19:
12:
11:
5:
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1471:
1461:
1459:Pepsi Invaders
1456:
1454:Open Happiness
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1213:
1212:Joint ventures
1209:
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1201:
1199:
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1166:
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1135:
1131:
1130:
1128:
1127:
1122:
1117:
1115:Dunkin' Donuts
1112:
1107:
1105:Caribou Coffee
1101:
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892:Peace Iced Tea
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795:Delaware Punch
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211:The New Yorker
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181:The Real Bears
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84:are fictional
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1074:Malvern Water
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1032:Bottled water
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983:Full Throttle
981:
979:
976:
974:
971:
968:
967:
965:
962:(17.9% stake)
959:
955:
949:
946:
944:
941:
939:
936:
935:
933:
931:Sports drinks
929:
923:
920:
918:
915:
913:
912:Tum-E Yummies
910:
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554:Guaraná Jesus
552:
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522:
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516:
514:
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488:
486:
485:Bjäre Julmust
483:
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471:
468:
466:
463:
461:
458:
455:(Canada only)
453:
450:
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438:
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418:
416:
411:
409:
404:
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378:
375:Bhasin, Kim.
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62:
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50:
46:
40:
35:
31:
27:
22:
16:
1555:Bear mascots
1525:
1518:
1476:Share a Coke
1463:
1429:Max Headroom
1350:
1339:
1328:
1317:
1110:Costa Coffee
1098:Coffee-based
917:VitaminWater
584:Kola Inglesa
384:. Retrieved
380:
370:
360:November 30,
358:. Retrieved
354:
344:
332:. Retrieved
320:
311:
299:. Retrieved
295:
286:
276:November 30,
274:. Retrieved
270:
261:
249:. Retrieved
237:
227:
217:November 30,
215:. Retrieved
210:
179:
172:
156:
149:
137:
128:
118:
110:
103:
81:
79:
58:
29:
15:
1530:(1961 film)
1134:Dairy-based
860:Minute Maid
655:Quwat Jabal
627:Nordic Mist
612:Mello Yello
445:Soft drinks
386:December 1,
334:December 1,
301:December 1,
251:December 1,
146:Controversy
86:polar bears
74:Ken Stewart
24:Polar bears
1544:Categories
1084:Topo Chico
1079:Smartwater
1039:Abbey Well
1018:Tab Energy
1013:Relentless
978:Formula 50
969:BPM Energy
902:Sokenbicha
855:Matte Leão
845:Honest Tea
810:Five Alive
759:VegitaBeta
607:Mare Rosso
534:Fioravanti
188:References
140:Super Bowl
106:polar bear
71:Created by
1514:Cola wars
1367:Campaigns
1175:Gold Spot
1023:Von Dutch
835:Gold Peak
815:Fruitopia
805:Far Coast
790:Capri-Sun
705:Sparletta
685:Seagram's
670:Red Flash
640:Pibb Xtra
617:Mezzo Mix
564:Iron Brew
559:Inca Kola
500:Coca-Cola
329:0362-4331
246:0362-4331
168:Cola wars
32:character
30:Coca-Cola
1185:Thums Up
1141:Fairlife
1054:Aquarius
948:Powerade
938:Aquarius
850:Innocent
820:Frutonic
764:Victoria
715:Chinotto
645:Portello
549:Frutonic
544:Fruktime
528:Tropical
495:Cannings
490:Blue Sky
162:See also
94:animated
1424:MagiCan
1372:slogans
1264:(23.0%)
1256:(23.2%)
1230:(19.5%)
1222:(66.5%)
1162:Bisleri
1120:Georgia
1008:RAC 124
993:Monster
907:Sparkle
882:Odwalla
830:Glaceau
785:Ayataka
700:Sparkle
675:Santiba
635:OK Soda
574:Kia-Ora
480:Beverly
100:History
1444:MyCoke
1357:(2014)
1355:
1346:(2001)
1344:
1335:(1944)
1333:
1324:(1916)
1322:
1146:Swerve
1089:Valpre
1064:Dasani
998:Mother
872:Nestea
800:Enviga
744:Tanora
722:Stoney
710:Sprite
690:Senzao
665:RimZim
650:Quatro
579:Kinley
539:Fresca
509:Frutee
470:Barq's
465:Ameyal
460:Ambasa
437:Brands
327:
244:
92:. The
1485:Other
1310:Legal
1261:Bambi
1248:(28%)
1238:(60%)
1190:Maaza
1180:Limca
1170:Citra
988:Live+
877:Oasis
865:Cappy
754:Vault
727:Surge
695:Smart
680:Sarsi
622:Moxie
588:Krest
524:Royal
505:Fanta
1370:and
1125:illy
1059:Ciel
1049:Arwa
1044:AdeS
973:Burn
922:Zico
840:Hi-C
825:Fuze
769:Yoli
749:Tiky
732:Urge
602:Lift
592:Kuat
569:Joya
520:Kist
475:Beat
388:2022
362:2022
336:2022
325:ISSN
303:2022
278:2022
253:2022
242:ISSN
219:2022
80:The
63:1993
1151:Vio
1003:NOS
887:Qoo
739:Tab
517:Icy
513:Hit
1546::
1404:NO
379:.
353:.
319:.
294:.
269:.
240:.
236:.
209:.
196:^
1402:2
1400:H
421:e
414:t
407:v
390:.
364:.
338:.
305:.
280:.
255:.
221:.
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