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While some experts suggest the company to go the extremes of punishing the counterfeiter, others also suggest takeover or franchisee agreements with them. Some other authors suggest web based web crawlers that can identify and delete any promotional material that infringes with the product of the
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Tönnis describes the consequence of brand piracy as the consumption of fake, untested and poor quality goods by consumers. This can damage the reputation of brands and even result in damage to people's health. In 2012 the
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31:. Annika Kristin states "brand Piracy is considered to be the premeditated use of registered trademark, its name, its tradename or the packaging and presentation of its products". It is a major loss to
636:"Initiated already back in 1977 by Prof. Rido Busse, the negative award "Plagiarius" serves to inform the public about the problem of fakes and plagiarisms and the negative impacts they have"
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It closes off competition as competitors first get attracted by the high price margin being enjoyed by the original and then have to wage a price war against low price counterfeiters.
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Over the last decade, the counterfeiting and piracy phenomenon has risen to very dangerous dimensions and has become one of the most devastating problems facing world business
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markers branded under fake names such as "Sharpei", "Sherpie", "Shoupie", or "Skerple" all fall into the category of piracy where the product is different but the
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company. Some authors suggest recourse to legal action and a study of legal protections available in those markets where Piracy is prevalent. Since 1977 obvious
365:"The men and women of CBP protect our nation's economy, the safety of its people, and our national security against harm from counterfeit and pirated goods"
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claims that brand piracy causes a loss of US$ 4.6 Billion in market share alone. It also states that 7 out of 10 CDs sold around the world are pirated.
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487:"brand piracy is a serious crime and is assuming ever more threatening proportions. It damages the reputation of the brand as well as companies"
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661:"The annual Plagiarius Awards call attention to the most flagrant product imitations and raise awareness about the dangers of piracy"
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promised to protect the economy, the people of the US and their national security "against harm from counterfeit and pirated goods".
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210:"Brand Piracy," The Concise Blackwell Encyclopedia of Management, Cary Lynn Cooper and Chris Argyris, p. 48
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The term brand piracy is unauthorized usage of protected brand names, labels, designs or description of trade
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It acts as a barrier to the entry of trademark owners to those markets where their brands are pirated.
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711:"Countering idea theft: Forger of the AC Schnitzer Type V Wheel Wins Negative "Plagiarius" Prize"
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after consumers (mistakenly) lost interest in them due to the availability of cheap counterfeits.
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watches can be purchased for a fraction of the original's price in many places of the world.
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China's got RedBerry, by
Geoffrey York and Simon Avery, The Globe and Mail, April 11, 2006.
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686:"Plagiarius 2011: negative award for the Chinese copy of the Hansgrohe Focus S mixer"
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International
Branding - An Internationalization Approach on the Marketing Level
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Damage to the reputation of the authentic products and their manufacturers.
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International marketing strategy: analysis, development and implementation
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around the world as it causes a loss of revenue and image of the brand.
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Loss of revenue of billions of dollars for the original manufacturers.
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in a manner which can result in confusion with other better known
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The
Blackwell encyclopedic dictionary of international management
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Brand
Protection Recent Cases On Brand "Piracy", October 2004.
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is also exposed in public by awarding the negative prize
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of branded products have been noted as early as 1912.
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have all been victims of counterfeiting in which the
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761:International Hologram Manufacturers Association
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314:The concise Blackwell encyclopedia of management
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96:have had to fight the piracy of their own brand.
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345:Kiser, Jessica (2016). "Brands as Copyright".
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458:. Cengage Learning EMEA. p. 289.
311:Cary L. Cooper; Chris Argyris (1998).
272:Annika Kristin Baiker (October 2007).
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517:. Pearson Education. pp. 472–.
184:Strategies for handling brand piracy
27:. According to author Robert Tönnis
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601:John O'Connell (1 February 1999).
573:. Pearson Education. pp. 1–.
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607:. Wiley-Blackwell. pp. 30–.
452:Isobel Doole; Robin Lowe (2008).
317:. Wiley-Blackwell. pp. 48–.
117:Examples of Coalgate (as against
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413:David E. Gumpert (April 1985).
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511:Hollensen (1 September 2009).
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278:. GRIN Verlag. pp. 35–.
239:. GRIN Verlag. pp. 14–.
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353:: 45–98 – via Westlaw.
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233:Robert Tönnis (July 2007).
67:Examples for imitation and
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193:in regards to established
416:The marketing renaissance
121:), Del Mundo (instead of
391:The Northwestern miller
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19:is the act of naming a
570:Marketing - Management
567:Philip Kotler (1972).
419:. Wiley. p. 117.
394:. Miller Pub. Co. 1912
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104:Levi Strauss & Co.
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50:Counterfeit sunglasses
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42:Counterfeit toothpaste
514:Global Marketing, 4/E
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78:had to fight for its
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347:Villanova Law Review
550:European Commission
173:European Commission
754:2010-05-04 at the
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667:on August 6, 2012
614:978-0-631-21081-8
580:978-81-317-1683-0
524:978-81-317-2814-7
465:978-1-84480-763-5
426:978-0-471-81352-1
324:978-0-631-20911-9
285:978-3-638-81102-6
246:978-3-638-68096-7
177:Official Homepage
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145:Consequences
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17:Brand piracy
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620:19 February
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80:brand image
770:Categories
721:2012-02-10
696:2011-02-16
671:2008-02-08
646:2013-02-27
492:2012-12-30
375:2012-05-07
215:References
199:Plagiarius
191:plagiarism
92:In Mexico
131:trademark
123:Del Monte
752:Archived
170:—
100:Benetton
63:Examples
127:Sharpie
119:Colgate
108:Lacoste
94:Cartier
85:Forged
21:product
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195:design
25:brands
112:label
87:Rolex
622:2012
609:ISBN
588:2012
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532:2012
519:ISBN
473:2012
460:ISBN
434:2012
421:ISBN
400:2012
332:2012
319:ISBN
293:2012
280:ISBN
254:2012
241:ISBN
136:The
106:and
33:MNEs
57:CBP
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