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394:. In collaboration with ITS, Osti employed state-of-the-art technological research to create this new fabric which changed color by temperature variations. That same year, his constant commitment to experimentation earned Massimo Osti an invitation to represent the Italian clothing industry at an event commemorating the 750th anniversary of Berlin's founding, the 150th anniversary of textile manufacturing and his own 15th year in the business. For the occasion, an exhibit was held inside the Reichstag building in Berlin.
462:& Left Hand Studio. Also in 1993 Osti also relinquished the fully 100% of the shares of C.P. Company to his former partner Carlo Rivetti. The following year, Osti founded Massimo Osti Production, a company that would reap the benefits of the experience and successes accrued from 20 years' worth of formal and technical innovations. In 1995, the ST 95 line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments.
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565:"I discovered that two different materials absorbed and reacted differently to the dye when dyed simultaneously, thereby creating interesting 'tone-on-tone' effects." This is the basis of garment dyeing, a process that revolutionized the entire industry at the time, both because of the unusual look it produced and because of the significant decrease in costs it represented.
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collection featuring placed prints. He was the first to use new techniques like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a complete Men's collection and became an equity partner
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and communication strategies for the company. In 1985, he became the editor of C.P. Magazine, an extra-large format catalog/magazine that was sold at newspaper stands. It featured photographs of every garment in the C.P. Company collections and visualized the C.P. lifestyle perfectly. A circulation
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During this period, Osti laid the foundations for a creative philosophy entirely based on experimentation. The first innovation he would be responsible for in the clothing industry was garment dyeing, a process that completely revolutionized the field. It was based upon the concept of different
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A jacket made of a revolutionary material that changes color with temperature variations due to its special chemical composition. The "Ice Jacket" is also highly waterproof and windproof. Made of innovative
Japanese fabric, later Italian textile research lab was commissioned to work on
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and granted them a new look and texture, allowing them to drape and fall differently. The special rubber coating not only enhanced their natural characteristics but also granted increased functionality, such as resistance to water and allows them to remain adaptable to patterns.
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Osti took this special process, which was originally used on cotton, and experimented with it on wool until he refined the procedure through research and adapted it specifically to this noble fiber, revolutionizing the industry.
521:, featured outwear garments which came equipped with a cell phone, mp3 player, and accompanying headphones and microphone which were all wired to the garment itself. It was the world's first commercial example of
383:, improved their resistance and added a totally new look and feel to the garments. In the same year Osti experimented with brushed combed wool for the first time. Today all mills use this procedure for processing
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materials in finished garments reacting differently to the same dye bath. Osti discovered that garment dyeing creates interesting tone-on-tone effects. This particular dyeing technique became typical for Osti's
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Used for the first time in the F/W 1996 collection by "Massimo Osti
Production," this combination of wool and nylon jersey is wear-resistant and preserves the breathability, naturalness and durability of wool.
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of 40,000 copies per collection proved that this unusual advertising tool was indeed effective. It started a trend that would later be followed by many other companies in the industry.
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and nylon fibers. The pressing is a traditional technique, originally used to make paper. This process grants the fabric an unmistakable "deerskin" hand and excellent breath ability.
319:, Bologna on June 17, 1944, to Marino Osti and Gabriella Tonti. The youngest of three children, his father was killed by allied bombing of Bologna three months after his birth.
557:, etc. It was the first time anything like that was done in Italy. I remember that I had to silkscreen the first T-shirts myself before convincing the technician to do them"
532:, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.
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This material was also used in the LEFT HAND collection. Its main characteristics are total resistance to water and wear and up to 80% protection from nuclear radiation.
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line: the
Reflective Jacket. This jacket was made from an innovative material, which was the fruit of technological research conducted in Japan. The material combined
359:. This new collection was so successful that it sold out at every location within 10 days. In 1984, Osti relinquished 50% of his shares of C.P. Company to
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Steel – an "urban armor" featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.
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He became a graphic designer and worked in the advertising business. His career in the fashion industry began in the early 1970s, when he designed a
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Europe to design a new line of technical pants called
Equipment for Legs. Of the technical materials used in this collection, a special blend of
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571:: each garment is dyed, instead of the materials they were made of. Interesting 'tone-on-tone' effects, and simplification of dyeing process.
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brand, the collaboration with the
Frattini Group. This new line of clothing would also be characterized by the use of innovative fabrics:
307:. Osti's products were a mix of his own innovations and design ideas he got from studying military clothing, work-wear, and sportswear.
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In 1988, Massimo Osti's designs developed a new means of communication with the public through the C.P. Company sponsorship of the
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thermosensitive fabric, next season garments made of darker, not-that-bright colors were produced. Later Ice camo was developed.
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stood out in particular; its increased softness and functionality made it appropriate to its application in garment production.
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Mag
Defender – a canvas made of polyester and carbon fibers whose highly resistant weave shields its wearer from magnetic fields
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These materials, created by Osti, became very popular in the textile industry. They took noble and traditional fabrics like
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used by truck drivers. The 'used' look of this highly resistant, two-tone, reversible fabric was obtained through
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and Raoni, chief of the Kayapo tribe in
Amazonia, whose purpose was to raise worldwide awareness of
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Ongoing research on finishing techniques and materials led to yet another clothing line in 1982:
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Cool Cotton – whose natural look is derived from its cotton component while its other component
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Just two years later in 1998, a new company was founded to produce and distribute the
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or has been extensively edited by the subject or by someone connected to the subject
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This fabric was first presented in the LEFT HAND collection and is made of pressed
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in the company he would name 'Chester Perry' (later renamed the 'C.P. Company').
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Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
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Electric-j – a highly resistant material made of polyester and copper fibers
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Article on
Massimo Osti in Dutch magazine Bright 2010 (English translation)
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1991 marked the opening of a C.P. Company store in New York's historical
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1987 was an important year in Osti's career. He invented and presented
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Massimo Osti died in 2005 and his legacy lives on today through the
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line. Created in 2000 thanks to a collaboration with
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295:(1944–2005) was an Italian garment engineer and
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642:: natural deerskin look, but warmer feel.
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