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In 1994, Desai challenged engineers at Titan to design the world's thinnest watch, with a movement 1.15mm thick inside a 3.5mm case. The watch, called the Titan Edge was introduced in 2002.
146:, a jewelry brand. He had innovative ideas like asking people in Bangalore to get their jewelry appraised in 1999. The jewelry business grew over time, after a slow start.
132:. He had suggested the idea of a watchmaking company to Tata in the 1970s, who liked it, but bureaucratic hassles took time till the company was opened in 1986 in
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in 1961 after graduation, working at several of their companies. He founded Titan as a joint venture with
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Post retirement, Desai was a part of the Indian
Institute for Human Settlements (IIHS) initiative by
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Innovation
Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
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Ghoshal, S. (4 March 2002). "The Indian Watch
Industry: Titanic Changes".
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Satpathy, Anurag; Agrawal, Arjun; Mohapatra, Sanjay (16 November 2015).
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Desai retired in 2002, and was succeeded by his protégé Bhaskar Bhat.
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Orbit-Shifting
Innovation: The Dynamics of Ideas that Create History
352:"Xerxes Desai, the Titan who changed the way Indians kept time dies"
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301:"Titan's founding MD Xerxes Desai dies at 79 - Times of India"
532:"Nandan, Rohini Nilekani gift IIHS Rs 50 cr - Indian Express"
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199:"Titan founder Xerxes Desai dies of dengue in Bengaluru"
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Desai was awarded a
Lifetime Achievement award by the
276:"Titan's founding MD Xerxes Desai passes away at 79"
431:Narang, Rajiv; Devaiah, Devika (3 January 2014).
161:during its 4th Design Excellence Awards in 2006.
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460:"Xerxes Desai: The titan behind the timekeeper"
410:. Emerald Group Publishing. pp. 115–117.
327:"Xerxes Desai: The man behind Titan's success"
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130:Tamil Nadu Industrial Development Corporation
437:. Kogan Page Publishers. pp. 165–166.
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487:. Business Today Archives. 14 April 2002
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558:"Xerxes Desai, founder of Titan, dies"
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142:After Titan's success, Desai founded
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556:Skariachan, Dhanya (27 June 2016).
93:was the first managing director of
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594:Alumni of the University of Oxford
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197:Sharma, Shalini (28 June 2016).
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249:Tandon, Suneera (9 June 2016).
223:Tandon, Suneera (9 June 2016).
128:in 1986, with support from the
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251:"Xerxes Desai: The timekeeper"
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225:"Xerxes Desai: The timekeeper"
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507:"Xerxes at NID Awards, 2006"
159:National Institute of Design
122:Tata Administrative Services
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176:Desai died from illness in
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536:archive.indianexpress.com
383:. Penguin Books Limited.
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105:Desai was a graduate of
356:The Financial Express
609:Watchmakers (people)
380:World Class In India
107:Elphinstone College
71:Elphinstone College
280:The Economic Times
18:Indian businessman
604:Tata Group people
485:"A Titan Departs"
464:Business Standard
458:Krishnan, Raghu.
115:Oxford University
111:Mumbai University
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91:Xerxes Desai
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51:(aged 78–79)
49:27 June 2016
25:Xerxes Desai
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614:1937 births
589:2016 deaths
84:Rajni Desai
583:Categories
184:References
45:2016-06-27
562:Live Mint
255:Live Mint
229:Live Mint
178:Bangalore
101:Biography
59:Karnataka
55:Bengaluru
203:OneIndia
144:Tanishq
61:, India
567:3 July
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516:3 July
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331:Rediff
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285:26 May
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208:2 July
113:) and
81:Spouse
172:Death
134:Hosur
569:2016
543:2016
518:2016
493:2016
471:2016
439:ISBN
412:ISBN
385:ISBN
364:2016
338:2016
313:2016
287:2020
262:2016
236:2016
210:2022
39:Died
34:1937
31:Born
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