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The choices I've made here took days of research and years of experience, interviews, data from the best editorial and user sources around. Most gadgets I choose here aren't the top of the line models that are loaded up with junk features or overpriced; most of the ones we've picked are of the "good
173:
by including links to its recommendations. To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products. Due to affiliate revenue, the site is less reliant than other blogs and news sites on advertising revenue, although
358:, from which it differs by its explicit recommendations of top picks, a younger readership (with average age between 41 and 53 as of 2018), and its acceptance of vendor-supplied test units. Similar recommendation websites that compete with
1450:
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spearheaded the acquisition, recalling "The first day I ever met , after spending an hour or two with him, I was like, 'We should buy you. I want to work with you.' For me, it was love at first sight." The
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The site focuses on writing detailed guides to different categories of consumer products which recommend just one or two best items in the category. It earns most of its revenue from
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230:. In the five years from its launch in 2011 to 2016, the company generated $ 150 million in revenue from affiliate programs with its merchant partners. A sibling site called
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Wirecutter is mostly a list of amazing gadgets. The point is to make it easier for you to buy some great gear quickly and get on with your life.
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does perform their own testing of products, they also draw on and cite other reviews by sites like
Ravingtechnology, Topyten,
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335:
and the two pay scales were significantly different; Perpich was described as "disappointed" at the decision to strike. The
842:
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succeeded Cheng in
December 2018. The Wirecutter Union was formed in 2019 with approximately 65 employees, affiliated with
339:
Union reached a three-year agreement with The New York Times
Company in December, with immediate wage increases averaging
1415:
151:
These are the same gadgets I'd recommend to my friends and family, and these are the same gadgets I'd choose for myself.
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enough" or "great enough" variety, because this is generally where our needs and the right prices smash into each other.
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2020:
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in March 2017. When Cheng stepped down in
September 2018, the staff had grown from under 10 to over 100 employees.
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on the site, no longer depending solely on affiliate marketing commissions for revenue. Later that year,
188:(as of 2015) to provide guest posts sponsored by the company. In 2015, Amazon tested a partnership with
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690:"Amazon tests third-party editorial content, starting with travel gear reviews from The Wirecutter"
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had approximately 150 employees, with the majority working remotely away from the headquarters in
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526:"The New York Times, Searching for Digital Revenue, Acquires E-Commerce Shop The Wirecutter"
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itself focused on electronics and tools. After forming an editorial partnership with
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in 2011 and purchased by The New York Times
Company in 2016 for about $ 30 million.
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as a phenomenon "in which recommendations become so popular that they sell out".
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Brian Lam founded the site in 2011 after leaving the editor-in-chief position at
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on a similar sponsored posts format on Amazon's site for recommendations. While
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641:"Meet the Man Who Rejected Advertising and Still Runs a Profitable Media Site"
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1235:"Why the Best Kids Masks Are Sold Out (And What You Can Do in the Meantime)"
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1156:"The New York Times Company Launches Digital Subscriptions for Wirecutter"
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895:"New York Times has big plans for 'Wirecutter' after $ 30 M. acquisition"
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817:"Former Gizmodo editor launches new tech site, Wirecutter | VentureBeat"
1607:
921:"New York Times Co. Combines Wirecutter and Sweethome into Single Site"
843:"The Sweethome Lists the Best Products in Every Category for Your Home"
869:"Inside The New York Times's post-acquisition strategy for Wirecutter"
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476:"Why The New York Times is buying The Wirecutter for $ 30 million"
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1105:"Wirecutter Union reaches a deal with The New York Times Company"
1029:"A Note From David Perpich: Jacqui Cheng is Departing Wirecutter"
616:"New York Times Rebrands Wirecutter as Product Review Sales Grow"
316:
226:
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974:"Times Company Appoints David Perpich to Oversee The Wirecutter"
793:"New York Times buying The Wirecutter, and a new revenue stream"
502:"New York Times buying The Wirecutter, and a new revenue stream"
1369:
1053:(Press release). The New York Times Company. December 6, 2018
327:
shopping season in late
November. The reporting structure of
1158:(Press release). The New York Times Company. August 31, 2021
666:"Introducing Engadget's newest contributor: The Wirecutter!"
1991:† indicates defunct companies or discontinued publications.
331:
under
Perpich was largely independent from the rest of the
265:
were combined into a single site in 2017, a year after the
205:
1031:(Press release). The New York Times Company. July 30, 2018
451:"Why the New York Times Is Buying This Gadget Review Site"
716:"Amazon.com Features The Wirecutter as an 'Experiment'"
323:
staff went on strike, timed to coincide with the busy
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was started in 2013 and focused on home goods while
1073:
288:was appointed to President and General Manager of
252:in October 2016 for a reported $ 30 million.
1071:
2012:
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1051:"Ben Frumin Named Editor in Chief of Wirecutter"
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1003:"Testing out a new future for Consumer Reports"
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1075:"New York Times' Wirecutter Staff Unionizes"
947:"Meet the new editor-in-chief, Jacqui Cheng"
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184:has partnered with other websites including
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178:site has displayed banner ads in the past.
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1484:The New York Times International Edition
1182:"Here's the Best Strike for Most People"
581:"Buffeted by the Web, but Now Riding It"
2031:Internet properties established in 2011
2013:
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1103:Robertson, Katie (December 14, 2021).
428:Wirecutter: Reviews for the Real World
354:has been described as a competitor to
1260:
1209:"The rise of the recommendation site"
996:
994:
1129:Klein, Julia M. (December 8, 2020).
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1233:Chen, Joanne (September 20, 2021).
1207:Brooke, Eliza (December 11, 2018).
1072:Wallender, Andrew (April 2, 2019).
919:Neuts, Dana E. (October 16, 2017).
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972:Ember, Sydney (January 18, 2017).
893:Sterne, Peter (October 25, 2016).
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841:Pinola, Melanie (May 28, 2013).
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280:in December 2013. After the
224:. It was originally part of
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1587:The Improvement Association
1573:The Coldest Case in Laramie
1491:The New York Times Magazine
1001:Ho, Karen K. (2018-06-18).
714:Dove, Jackie (2015-04-28).
272:Lam announced he had hired
138:Approach and business model
10:
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1708:Arthur Ochs Sulzberger Jr.
1008:Columbia Journalism Review
579:Carr, David (2012-12-16).
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58:The New York Times Company
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276:as editor-in-chief for
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1723:Arthur Hays Sulzberger
1713:Arthur Ochs Sulzberger
300:of New York. By 2020,
210:America's Test Kitchen
153:
124:product review website
16:Product review website
1912:Meredith Kopit Levien
1765:Meredith Kopit Levien
1188:. New York (magazine)
1180:(November 24, 2021).
746:. Wired. October 2011
424:"Wirecutter Masthead"
368:Hearst Communications
142:
1970:Henry Jarvis Raymond
1738:Henry Jarvis Raymond
1439:229 West 43rd Street
1241:. The New York Times
953:. The New York Times
925:Subscription Insider
560:. The New York Times
311:In August 2021, the
248:was acquired by the
130:. It was founded by
1914:(president and CEO)
1767:(president and CEO)
823:. 27 September 2011
552:(October 2, 2011).
171:affiliate marketing
116:(formerly known as
23:
2026:The New York Times
1923:John W. Rogers Jr.
1918:Brian P. McAndrews
1868:(executive editor)
1862:(executive editor)
1856:(executive editor)
1850:(executive editor)
1844:(executive editor)
1838:(executive editor)
1832:(executive editor)
1826:(executive editor)
1820:(executive editor)
1779:(executive editor)
1552:Nice White Parents
1523:Blogs and podcasts
1477:The New York Times
1289:The New York Times
1109:The New York Times
978:The New York Times
744:Digital Gentleman
585:The New York Times
457:. October 24, 2016
315:imposed a metered
242:The New York Times
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772:. October 3, 2011
482:. 24 October 2016
404:Wirecutter effect
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550:Lam, Brian
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410:References
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670:Engadget
645:Observer
554:"Hello!"
506:CNNMoney
386:BuzzFeed
377:New York
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202:Reviewed
186:Engadget
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770:The Awl
480:Poynter
455:Fortune
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222:Gizmodo
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