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needs the company seeks to meet, and beneath these in turn are nodes representing components required to meet these needs, and so on. Each component also has a position on the horizontal axis corresponding to its evolution: components to the left are less evolved (rare or not-yet-extant, with higher risk of failure) and components to the right are more evolved (common and standardized, with lower risk of failure). Novel stage components which are highly visible to the end-user are therefore found in the top-left of the map, whereas commodity components abstracted away from the end-user are found in the bottom-right.
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Components are drawn as nodes linked by lines representing dependencies between them. The map is oriented towards the customer or end-user, at the very top of the value chain (and therefore the highest component in the vertical dimension). Directly beneath the end-user are nodes representing the user
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Other components are mapped similarly. For example, a drone operator needs to be aware of the weather conditions to determine the route a drone should take and the maximum weight it can carry. Weather information is of little value to the customer and can be bought from a wide range of weather data
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Imagine that a company wants to set up a new drone courier service. The user need is to receive packages quickly from the company. The company objective is to meet this user need by delivering packages quickly to customers. This is a high-value, low-commodity component and is placed at the top-left
251:
Simon
Wardley claims that much of the process's value lies in "exposing assumptions. allowing challenge and creating consensus" — but detractors worry that the process in fact lets people "launder assumptions into facts, delegitimise challenge (and still create consensus)".
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They have been used to map the value chain and maturity of components in security operations to support a large scale commercial organisation decide to build or outsource their security operations centre,
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of a
Wardley map. If there were dozens of competing drone courier companies, this component would move right on the Wardley map, indicating that the service is closer to being a commodity.
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Much of the theory of
Wardley mapping is set out in a series of nineteen blog posts written by Wardley which is a summary of Wardley's previous blog posts and a dedicated
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who created the technique at
Fotango in 2005 having created the evolutionary framing the previous year. The technique was further developed within
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The anchor for the map is the user need. The position of components is provided by a value chain with movement described by an evolution axis.
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between 2008 and 2010 and components of mapping can be found in the "Better for Less" paper published in 2010.
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Key components needed to set up a drone courier service (left). The same components on a
Wardley map (right).
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217:(GDS) for strategic planning and identifying the best targets for government digital service modernisation.
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The unimaginatively named 'Wardley' map is a map. By that I mean it has the basic characteristics of a map.
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and anchored by the user need, with movement described by an evolution axis. Wardley maps are named after
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Event-Driven
Microservice Architecture: Patterns for Enterprise Applications Supporting Business Agility
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They have been used to map the existing and planned technology infrastructure and services for
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733:"Becoming Glamorous: From 0 to a Wardley map in GlamorousToolkit - Where parallels cross"
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Each component in a
Wardley map is plotted according to its position in two dimensions:
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646:"Understand context and diminish risk: How to build your first Wardley Map with Miro"
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Wardley maps are used within UK government, with particular interest within the
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172:(ranging from "genesis" through "custom build" and "product" to "commodity").
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433:. International Workshop on Value Modelling and Business Ontologies 2021.
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providers. It is thus placed at the bottom-right of the
Wardley map.
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A number of tools exist including Online
Wardley Maps, templates in
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for business strategy. Components are positioned within a
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782:"What do Wardley maps really map? A settler writes"
456:Hruby, Pavel; Scheller, Christian (October 2022).
330:"An introduction to Wardley (Value Chain) Mapping"
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424:Hruby, Pavel; Kiehn, Jesper (23 March 2021).
413:. The Network for the Post-Bureaucratic Age.
576:"Guest post: Mapping the way to a strategy"
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580:GOV.UK blogs: Government technology
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406:Maxwell, Liam (7 September 2010).
354:Wardley, Simon (3 February 2014).
328:Wardley, Simon (2 February 2015).
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300:"My basics for business strategy"
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382:"Mapping and playing games"
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791:5 November
761:5 November
601:"Figure 3"
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495:5 November
391:1 November
365:1 November
339:5 November
310:August 24,
280:August 24,
256:References
247:Criticisms
66:newspapers
33:references
708:"Mapkeep"
510:Blog post
834:Diagrams
717:30 March
630:30 March
767:Twitter
585:18 July
469:17 July
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224:(HS2).
188:Example
145:Summary
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