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that gives the operator better control of the content. Several other operators are approaching banking on possible revenue streams by building value-added services (VAS), which is generally available with rewards-based schemes.
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were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS therefore has begun to exclude those services.
350:"Global Mobile Value Added Services (VAS) Market: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy And Forecast Research Report 2013"
211:) content and premium-charged content. These are called mobile value-added services (MVAS), which are often simply referred to as VAS.
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transmissions. However, it can be used in any service industry, for services available at little or no cost, to
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their primary business. In the telecommunications industry, on a conceptual level, value-added services
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Value-added service providers typically connect to the operator using protocols like
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Value-added services are supplied either in-house by the
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207:A distinction may also be made between standard (
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192:Mobile VAS services can be categorized into:
120:Learn how and when to remove this message
176:. For mobile phones, technologies like
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312:chatting and dating premium services
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231:Short message peer-to-peer protocol
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237:or, increasingly, to a messaging
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373:Telecommunication services
246:Major value-added services
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174:average revenue per user
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216:mobile network operator
197:Consumer behavior VAS
69:"Value-added service"
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18:Value-added services
134:value-added service
356:. 3 November 2013.
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316:Infotainment
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52:Please help
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200:Network VAS
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150:voice calls
337:References
322:Stickering
294:Ring tones
281:M-commerce
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162:add value
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164:to the
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