384:- One of Adobe’s most successful social media campaigns was developed by Traction geared toward driving engagement to their new CS products. This campaign has been featured in a number of articles including being featured as a case study by Facebook.
214:
The agency was founded in 2001 as
Traction Corporation by Adam Kleinberg, Paul Giese, Theo Fanning and Michele Turner. The founding partners had previously worked together at Think New Ideas, a new media pioneer with heavy investments from
243:
to be featured in an original documentary series “Designing Minds” showcasing creative leaders of the design industry with a view into the creative forces behind the shows, ads, and products people use every
27:
539:
694:
483:
636:
222:
In 2006, Traction
Corporation started a creative staffing agency called SubTraction. In 2009, Traction acquired 8 Speed Multimedia, a provider of dynamic media.
601:
849:
570:
771:
854:
621:
652:
859:
747:
691:
138:
based in San
Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include
536:
667:
480:
633:
726:
415:
598:
135:
567:
512:
772:"Traction Media launches Live Suite for delivering a live video stream across many sites - MarTech Today"
398:- Traction launched a $ 30 million campaign for China’s largest online retailer Alibaba.com to the U.S.
155:
807:
183:
709:
499:
453:
8:
795:
444:“Weekly Profile” and “Campaign of the Week,” San Francisco Examiner, September 18, 2006.
171:
465:
76:
819:
586:
524:
698:
640:
605:
574:
543:
487:
289:
iMediaConnection named
Traction blog among “5 agency blogs you should be reading”
147:
305:
The Next Web "10 small agencies that define 'Digital Spring' in San
Francisco"
187:
151:
53:
555:
843:
679:
468:
381:
240:
143:
82:
796:“Case Study: Adobe uses Facebook Pages to Engage Users and Deliver Results”
423:
416:"Clients - Advertising & Interactive Agency San Francisco - Traction"
395:
370:
launched Live Suite for delivering a live video stream across many sites.
325:
San
Francisco Business Times "Fastest Growing Companies in the Bay Area"
139:
49:
37:
388:
195:
175:
286:
Awarded BtoB Magazine "Top
Interactive Agency of the Year - Runner-up"
273:
Awarded BtoB Magazine “Top
Interactive Agency of the Year - Runner-up”
26:
609:
299:
203:
41:
391:- Traction introduced the Livescribe Smartpen to the college market.
159:
57:
622:"10 small agencies that define 'Digital Spring' in San Francisco,"
730:
713:
216:
199:
822:
Jessica E. Vascellaro, The Wall Street
Journal, August 7, 2009.
655:
260:#51 on the list of "Fastest Growing Companies in the Bay Area".
191:
163:
45:
319:
179:
167:
834:
225:
The agency broadened its services to include Media in 2013.
123:
808:“Livescribe Pulse™ Smartpen Makes Nationwide Retail Debut,”
537:“Top Agencies – Traction. Runner-up, Interactive Agency,”
263:
Named "Social Media Agency To Watch" by iMediaConnection
748:"Finalists announced for the 2015 iMedia Agency Awards"
481:“Top Agencies – Traction. Winner, Interactive Agency,”
254:
Awarded BtoB Magazine "Interactive Agency of the Year"
692:
Finalists announced for the 2015 iMedia Agency Awards
599:"The Technology Marketers’ Handbook, 2012 Edition,"
589:
Michael Estrin, iMediaConnection, January 10, 2011.
105:Founders: Adam Kleinberg, Theo Fanning, Paul Giese
634:"2013 Top Agencies: Traction Interactive Winner,"
841:
670:San Francisco Business Times, October 15, 2013.
315:Awarded BtoB Magazine "Top Interactive Agency"
456:Market Wire, FindArticles.com, April 25, 2011.
798:Facebook Marketing Solutions, April 10, 2009.
322:Small Agency of the Year: West Region/Silver"
668:"Fastest Growing Companies in the Bay Area,"
556:“Inc. 500|5000 – Company Profile No. 1,217,”
500:“Inc. 500|5000 – Company Profile No. 1,399,”
302:"5 Agencies Built for Technology Marketing"
357:iMedia Small Agency of the Year - Finalist
347:iMedia Small Agency of the Year - Finalist
331:iMedia Small Agency of the Year - Finalist
219:. Michele Turner left the company in 2009.
568:“Traction – Interactive Agency Runner-up,”
337:Digiday Best Video Campaign, B2B - Winner
334:Digiday Best Brand Campaign, B2B - Winner
25:
850:Advertising agencies of the United States
228:
810:Livescribe Press Release, June 23, 2008.
653:"AdAge 2013 Ad Age Small Agency Awards,"
855:Marketing companies established in 2001
587:“5 agency blogs you should be reading,”
454:"Traction Acquires 8 Speed Multimedia,"
360:BMA Small Agency of the Year - Finalist
16:American interactive advertising agency
842:
511:“Traction pulls ahead,” Lazaro Fraga,
742:
740:
374:
13:
737:
558:Inc. Magazine, September 22, 2010.
527:iMediaConnection, August 17, 2009.
502:Inc. Magazine, September 24, 2009.
14:
871:
828:
525:“Social media agencies to watch,”
860:Companies based in San Francisco
813:
801:
789:
764:
720:
703:
685:
673:
661:
646:
627:
615:
592:
580:
561:
549:
820:“Alibaba.com Plans U.S. Push,”
577:BtoB Magazine, March 14, 2011.
530:
518:
505:
493:
474:
459:
447:
438:
408:
328:Agency Post's 2013 Agency 100
136:interactive advertising agency
1:
682:Agency Post, August 28, 2013.
643:BtoB Magazine, March 4, 2013.
624:The Next Web, March 17, 2012.
546:BtoB Magazine, March 8, 2010.
490:BtoB Magazine, April 6, 2009.
402:
394:“Find it. Make it. Sell it.”
727:"Digiday Video Awards 2013,"
513:San Francisco Business Times
7:
156:California Bank & Trust
10:
876:
209:
835:Traction official website
257:Inc. 5000 - Ranked #1,399
184:Robert Half International
119:
109:
99:
89:
71:
63:
33:
24:
276:Inc. 5000 - Ranked #1217
364:
351:
341:
309:
293:
280:
267:
248:
233:
710:"Digiday Awards 2013,"
229:Awards and recognition
387:“Never miss a word.”
111:Number of employees
21:
697:2015-11-26 at the
680:"2013 Agency 100,"
639:2013-03-11 at the
604:2012-02-04 at the
573:2011-05-22 at the
542:2011-03-16 at the
486:2011-01-02 at the
466:“Designing Minds,”
426:on 14 January 2011
420:www.tractionco.com
172:Kelly-Moore Paints
124:www.tractionco.com
19:
375:Notable campaigns
129:
128:
77:San Francisco, CA
867:
823:
817:
811:
805:
799:
793:
787:
786:
784:
783:
768:
762:
761:
759:
758:
744:
735:
734:, November 2013.
724:
718:
707:
701:
689:
683:
677:
671:
665:
659:
658:, July 26, 2013.
650:
644:
631:
625:
619:
613:
596:
590:
584:
578:
565:
559:
553:
547:
534:
528:
522:
516:
509:
503:
497:
491:
478:
472:
463:
457:
451:
445:
442:
436:
435:
433:
431:
422:. Archived from
412:
380:“Real or Fake?”
29:
22:
18:
875:
874:
870:
869:
868:
866:
865:
864:
840:
839:
831:
826:
818:
814:
806:
802:
794:
790:
781:
779:
770:
769:
765:
756:
754:
746:
745:
738:
725:
721:
708:
704:
699:Wayback Machine
690:
686:
678:
674:
666:
662:
651:
647:
641:Wayback Machine
632:
628:
620:
616:
606:Wayback Machine
597:
593:
585:
581:
575:Wayback Machine
566:
562:
554:
550:
544:Wayback Machine
535:
531:
523:
519:
510:
506:
498:
494:
488:Wayback Machine
479:
475:
471:, June 8, 2008.
464:
460:
452:
448:
443:
439:
429:
427:
414:
413:
409:
405:
377:
367:
354:
344:
312:
296:
283:
270:
251:
236:
231:
212:
148:Bank of America
112:
102:
92:
85:
79:
17:
12:
11:
5:
873:
863:
862:
857:
852:
838:
837:
830:
829:External links
827:
825:
824:
812:
800:
788:
763:
736:
719:
702:
684:
672:
660:
645:
626:
614:
591:
579:
560:
548:
529:
517:
515:, Dec 1, 2009.
504:
492:
473:
458:
446:
437:
406:
404:
401:
400:
399:
392:
385:
376:
373:
372:
371:
366:
363:
362:
361:
358:
353:
350:
349:
348:
343:
340:
339:
338:
335:
332:
329:
326:
323:
316:
311:
308:
307:
306:
303:
295:
292:
291:
290:
287:
282:
279:
278:
277:
274:
269:
266:
265:
264:
261:
258:
255:
250:
247:
246:
245:
235:
232:
230:
227:
211:
208:
188:Salesforce.com
152:Cabot Creamery
127:
126:
121:
117:
116:
113:
110:
107:
106:
103:
100:
97:
96:
93:
90:
87:
86:
81:
75:
73:
69:
68:
65:
61:
60:
35:
31:
30:
15:
9:
6:
4:
3:
2:
872:
861:
858:
856:
853:
851:
848:
847:
845:
836:
833:
832:
821:
816:
809:
804:
797:
792:
777:
776:MarTech Today
773:
767:
753:
749:
743:
741:
733:
732:
728:
723:
716:
715:
711:
706:
700:
696:
693:
688:
681:
676:
669:
664:
657:
654:
649:
642:
638:
635:
630:
623:
618:
611:
607:
603:
600:
595:
588:
583:
576:
572:
569:
564:
557:
552:
545:
541:
538:
533:
526:
521:
514:
508:
501:
496:
489:
485:
482:
477:
470:
469:Adobe Systems
467:
462:
455:
450:
441:
425:
421:
417:
411:
407:
397:
393:
390:
386:
383:
382:Adobe Systems
379:
378:
369:
368:
359:
356:
355:
346:
345:
336:
333:
330:
327:
324:
321:
317:
314:
313:
304:
301:
298:
297:
288:
285:
284:
275:
272:
271:
262:
259:
256:
253:
252:
242:
241:Adobe Systems
238:
237:
226:
223:
220:
218:
207:
205:
201:
197:
193:
189:
185:
181:
177:
173:
169:
165:
161:
157:
153:
149:
145:
144:Adobe Systems
141:
137:
133:
125:
122:
118:
114:
108:
104:
98:
94:
88:
84:
83:United States
78:
74:
70:
66:
62:
59:
55:
51:
47:
43:
39:
36:
32:
28:
23:
815:
803:
791:
780:. Retrieved
778:. 2017-02-16
775:
766:
755:. Retrieved
751:
729:
722:
717:, June 2013.
712:
705:
687:
675:
663:
648:
629:
617:
594:
582:
563:
551:
532:
520:
507:
495:
476:
461:
449:
440:
428:. Retrieved
424:the original
419:
410:
239:Selected by
224:
221:
213:
131:
130:
115:40 employees
72:Headquarters
752:MarketWatch
396:Alibaba.com
140:Alibaba.com
91:Area served
50:Interactive
38:Advertising
844:Categories
782:2018-06-11
757:2015-10-28
430:14 January
403:References
389:Livescribe
196:Shutterfly
176:Livescribe
101:Key people
610:Focus.com
318:Awarded "
300:Focus.com
204:ZoneAlarm
42:Marketing
695:Archived
637:Archived
602:Archived
571:Archived
540:Archived
484:Archived
160:Camelbak
132:Traction
58:Strategy
34:Industry
20:Traction
731:Digiday
714:Digiday
217:Omnicom
210:History
200:Walmart
120:Website
64:Founded
656:Ad Age
194:, and
164:Intuit
134:is an
95:Global
46:Design
320:AdAge
180:Meebo
168:Intel
54:Media
432:2022
365:2017
352:2016
342:2015
310:2013
294:2012
281:2011
268:2010
249:2009
244:day.
234:2008
67:2001
608:by
192:SAP
846::
774:.
750:.
739:^
418:.
206:.
202:,
198:,
190:,
186:,
182:,
178:,
174:,
170:,
166:,
162:,
158:,
154:,
150:,
146:,
142:,
80:,
56:,
52:,
48:,
44:,
40:,
785:.
760:.
612:.
434:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
