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interconnected by upper story walkways) contained relatively small showrooms from many manufacturers. Products featured included current lines as well as samples of products not yet introduced, or products under development. Many manufacturers staged receptions or events prior to the fair itself for invited buyers, media representatives, or dignitaries.
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The Javits Center exhibits feature demonstrations and displays in a mostly open trade show setting. Historically, toy district showrooms near the
Flatiron building also allowed buyers to consult with sales representatives from the major toy manufacturers in a quieter setting. Each building (they were
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The 117th annual Toy Fair, held
February 22–25, 2020 at the Jacob K. Javits Convention Center, attracted tens of thousands of play innovators (manufacturers, distributors, importers, sales agents, inventors, entrepreneurs, licensors, retail buyers) to preview toys and games across 445,817 net square
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Registration is open to the trade only. Admission for buyers is free, but proof of participation in the toy industry is required. Admission for toy manufacturer employees and media is not free, and credentials are required. Attendees must be aged 18 years or older.
203:. While the show planned to return in 2022, the event was cancelled due to COVID-19 for a second year in a row in January 2022, after multiple major exhibitors announced that they would not participate due to concerns over the
207:. The Toy Association CEO Steve Pasierb stated that they were obligated to "make the best decision in everyone's interest no matter how heartbreaking for so many and potentially damaging some business’ future prospects."
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and at toy showrooms around the city. The event is open to the toy trade only – toy industry professionals, retailers, and press representatives. It is produced by The
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feet of exhibit space. Nearly 1,000 members of the press attended to report on the top toy trends. Overall, approximately 100 countries were represented at the show.
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among the featured products. As the event expanded, more space was needed which led to toy companies occupying 200 Fifth Avenue, a
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TOY FAIR 2004 DAY ONE: BATMAN, HARRY POTTER & JUSTICE LEAGUE
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