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The partnership with
Berchet allowed Toys Toys to increase product range and encourage a direct presence in Italy. However Berchet began to suffer from financial difficulty and so in 2005 was acquired by rival company Smoby. Smoby used its vast network of global distributors to catapult Toys Toys
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Despite the focus on licensed cars, Toys Toys have experimented with non-branded ride-ons as well. They manufactured a petrol powered
Freester that later became a 24v. The latest 2010 catalogue includes a range of ‘baby’ pedal cars which are smaller and cheaper than their licensed products.
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Toys Toys have always been very picky about what licenses they accept, agreeing to only manufacturer popular and prestigious cars. In 2009 the managers turned down offers to manufacturer licensed cars for Aston Martin and
Bentley.
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to save the company, they eventually fell into the French equivalent of bankruptcy and their CEO was arrested. Therefore, in 2007 the Toys Toys bosses decided to acquire the company via a
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Toys Toys primarily focus on the manufacture of licensed ride-on cars for children. The company works with the relevant manufacturer’s designers to recreates the adult car in child size.
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that began at the end of 2007. Toys Toys did survive the crisis, but in 2010 agreed to acquisition by the
Italian company WICE Group, which has given the company extra security.
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factory and wanted to apply this knowledge to the toy world. The company built up a number of partnerships with major car-manufacturers and with entertainment companies (such as
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Toys Toys enjoyed a few years of growth as it built up its own network of distributors around the world, however was badly hit by the
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products across the world. However Smoby themselves then fell into financial troubles and despite an attempt by
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Toys Toys hold licenses for a variety of sports car brands as well as licenses for more mainstream cars.
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are an
Italian manufacturer of children’s pedal and electric ride on cars. They have a factory near
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Alberto
Burratti, Luigi Vezzoli, Carlo Boselli and Pietro Pandini founded Toys Toys in 1978 in
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593:"Детские электромобили Toys Toys в Украине - Детские электромобили Toys Toys в Украине"
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and specialise in the manufacture of licensed replica cars for children.
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417:"Smoby swoops for Berchet | Toy Industry | News by ToyNews"
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495:"Smoby boss arrested | Toy Industry | News by ToyNews"
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443:"Smoby struggles on | Toy Industry | News by ToyNews"
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469:"Smoby enters receivership under French court's order. (News)"
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521:"Simba-Dickie gets Smoby - 3/5/2008 7:30:00 AM - Playthings"
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111:In 1997 Toys Toys joined the Berchet Group.
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100:). The founders came from a specialist
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640:Italian companies established in 1978
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167:Models available in 2010 Catalogue
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635:Toy companies established in 1978
180:F1, California, Enzo, 458 Italia
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392:United Kingdom – Exclusive Toys
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170:Models discontinued from 2009
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650:Metropolitan City of Milan
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395:Ukraine - Alimpex Group
183:F430 Scuderia, 250 GTO
38:, as no other articles
625:Toy companies of Italy
383:Germany – R.Brehm GMBH
372:Distributing Countries
271:Classic 500, Nuova 500
547:"ToysToys catalogue"
219:335i Cabrio, M6, 328
579:exclusivetoys.co.uk
554:exclusivetoys.co.uk
527:on 17 October 2008
121:management buy-out
57:for suggestions.
47:to this page from
449:on 29 August 2010
398:Switzerland – Tbd
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94:Province of Milan
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595:. Archived from
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132:global recession
74:TT Toys Toys SRL
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50:related articles
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599:on 28 July 2013
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45:introduce links
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421:the original
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380:France – Tbd
235:Boxster 'S'
232:Cayenne, 356
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125:Simba-Dickie
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16:Manufacturer
386:Spain – Tbd
189:Lamborghini
106:Walt Disney
630:Toy brands
619:Categories
403:References
349:Cooper 'S'
293:Alfa Romeo
254:Volkswagen
53:; try the
40:link to it
323:R8 Spyder
43:. Please
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603:29 July
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164:License
84:History
575:"Home"
559:29 May
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362:Fortwo
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300:Brera
280:Abarth
258:Beetle
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36:orphan
34:is an
550:(PDF)
358:Smart
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345:Mini
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326:TT
284:500
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215:BMW
117:MGA
108:).
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