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Sugar Bear normally wore a blue turtleneck sweater with his name on the front, and in the 1980s a bite of Super Sugar Crisp would turn him into the muscular "Super Bear" (this alter ego was used to fight monsters who would steal the cereal). Several commercials in the mid 1980s had him using mere
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studio group named the Sugar Bears. A cardboard cut-out record was produced and printed on the back of thousands of Super Sugar Crisp cereal boxes. The illustrated record identified four members: Sugar Bear, Honey Bear, Shoobee Bear, and Doobee Bear. Five different versions of the record were
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to decide who got a box of the cereal. In the end, Granny
Goodwitch was never angry with Sugar Bear. Other nemeses included Blob, whose breakfast included pickles and soda; and Sugar Fox, who always tried and failed to keep Sugar Bear from getting his box of Super Sugar Crisp.
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brand. The original bear was designed by Robert "Bob" Irwin, a graphic designer for Post Cereal and voiced, in animated commercials, for 40 years by Gerry
Matthews in emulation of a
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His consistent nemesis was an elderly woman called Granny
Goodwitch, with whom he engaged in elaborate contests, often involving trickery,
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casual gestures to outsmart the aggressive tendencies of other animals. Examples include 1987 spots featuring Sugar Bear riding an
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Presently, Sugar Bear is being illustrated for the box covers by commercial illustrator
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persona – a shallow-eyed, easy going character who crooned his cereal's praises to the tune of "
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Sugar Bear originally appeared in the 1940s as the mascot of Sugar Crisp (later known as
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The Sugar Bear character was popular enough to have occasional premium toys. A
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printed, each with one of five songs shown on the label. A commercial album,
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361:"Trouble in Paradise? Call a Shaman, Hold the PlayStation"
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with one song, "You Are the One", reaching No. 51 on the
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were also released in the early 1990s. Most recently, a
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189:were produced in the 1960s, and even in 1993, a
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418:Lost in the 70s: The Sugar Bears
359:Webster, Andy (30 August 2007).
280:. Prentice Hall Press. pp.
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124:Joshua Fit the Battle of Jericho
495:Male characters in advertising
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335:"Sugar Bear's Legacy of Cool"
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445:The Evolution of Sugar Bear
208:was released by Funko Inc.
18:Sugar Bear (disambiguation)
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490:Mascots introduced in 1964
388:Presenting the Sugar Bears
242:Presenting the Sugar Bears
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108:General Foods Corporation
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90:Super Sugar Crisp (later
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150:into a jungle of feisty
140:Federal Trade Commission
131:Saturday morning cartoon
42:In-universe information
475:Anthropomorphic bears
460:Post Foods characters
235:and others created a
135:Linus the Lionhearted
339:Post Consumer Brands
272:Rovin, Jeff (1991).
197:. Miniature talking
16:For other uses, see
193:saw him dressed as
23:Fictional character
396:on 9 February 2015
219:In 1971, producer
191:Christmas ornament
465:Corporate mascots
390:at BadCatRecords"
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315:. Post Foods
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158:to a raging
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104:Golden Crisp
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92:Golden Crisp
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68:Golden Crisp
344:January 22,
229:Mike Settle
221:Jimmy Bowen
195:Santa Claus
173:, and high
120:Dean Martin
116:Bing Crosby
80:advertising
454:Categories
426:19 January
400:12 January
259:References
225:Kim Carnes
223:, singers
175:technology
154:, playing
110:under the
94:) cereal.
76:Sugar Bear
66:Mascot of
63:Occupation
29:Sugar Bear
251:Billboard
34:Voiced by
319:July 31,
148:elephant
142:(FTC)).
82:cartoon
370:26 July
297:8 April
187:padlock
156:matador
98:History
78:is the
47:Species
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253:charts
164:sharks
152:tigers
84:mascot
55:Gender
202:dolls
199:plush
183:yo-yo
171:magic
428:2015
402:2015
372:2015
346:2024
321:2014
299:2020
286:ISBN
227:and
185:and
160:bull
112:Post
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58:Male
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