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and re-launched BA's IFE with a new programming strategy, a new graphic identity and media brand. This new approach was also one of the first to offer tangible benefits to the airline in the form of substantial savings against the BA (IFE) budget. From 1995 to 2004, Spafax has expanded to Canada,
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to create films with local talents, from there a film division was born. Spafax
Television was one of the earliest customized programme producers that built up a blue chip client base that included the likes of
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is an international travel media network which provides content technology and media assets at scale for airlines, along with licensing rights to movies, TV, audio and video games for use in airline
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Spafax's main clients are airlines, which started the company. They offer custom in-flight entertainment and branding services to their clients; from publishing to in-flight entertainment media.
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cars. From there, they evolved into a parts distributor with a
European network. In order to communicate with the sales force, Bath Spa Factors decided to take advantage of
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He and filmmaker Jeremy Hunter partnered with the newly named Spafax
Airline Network resulted in a contract to produce advertising and video productions for
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and
Marconi. And then, Duncan Hilleary, one of Spafax's earliest contributors, arrived on the scene in 1986 and pitched a plan for an airline network.
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In 1993, Hilleary pioneered the outsourcing of in-flight entertainment to
British Airways (BA) with a dedicated team located in a BA office in
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Advertising and media sales is part of Spafax's services. This aspect of their service is created to sell advertising.
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Part of Spafax's services include publishing with a specialization in custom publishing.
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Spafax started as Bath Spa
Factors in Bath, England in the 1930s as a garage servicing
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is a part of the services offered by Spafax division, Spafax Studio.
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In lieu of current trends and digital development, customized
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Spafax was founded in London in 1985 and is now part of
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317:References
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60:March 2012
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169:WPP Group
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