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promoted the summer collection line with single "Lady Luck", in a commercial. In 2013, Momsen appeared in a television commercial for
Samantha Vega handbags along with one of the Japanese idol
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The company was founded in 1994 by
Kazumasa Terada, the current CEO and president. Its name is derived from the characters Samantha and Tabitha Stephens from the American sitcom series
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popular among women in their twenties. Other accessory lines such as
Samantha Thavasa Deluxe, Samantha Vega, Samantha Thavasa New York were created to meet different markets.
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would be the company's endorsement models. The girls wear
Samantha Thavasa skinny jeans in various colors for television ads and for their eighth single "
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signed a contract to become the latest celebrity muse, and launched a handbag line titled "Miranda Kerr for
Samantha Thavasa Collection" in 2016.
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The company's marketing strategy is typified by its extensive utilization of
Western celebrities and socialites in its advertising, although
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is a
Japanese luxury fashion house founded in 1994 by Kazumasa Terada. The label is known primarily for its
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also became a member of
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was used to promote its jewelry brand, Samantha Tiara. American singer
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Korea Star Daily / Yahoo / Kpopfighting.com/gmail.com/tobad.com
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In
September 2013, Samantha Thavasa announced that girl group
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245:"Samantha Thavasa To Open 1st U.S. Store in The Big Apple"
391:"Girls' Generation to endorse 'Samantha Thavasa Jeans'"
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had handbag lines with the company. Singer and actress
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268:"Penélope Cruz to Design for Agent Provocateur"
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294:Taylor Momsen for Samantha Thavasa 2011 - 2013
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209:References
78:Key people
365:"Behance"
123:Marketing
112:Bewitched
29:Traded as
157:Penelope
104:handbags
45:Industry
272:The Cut
133:Beyoncé
69:Founder
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53:Founded
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48:Retail
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