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The questions are worded to find what social cues someone gives off. The results are based on the Kelton research of how others view these traits in brands. After the assessment, the individual is given a report explaining their communication-style and given a personality archetype. The archetypes
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The idea of the assessment is based on
Hogshead's concept of "fascination" which she describes as a state of intense intellectual focus. The assessment serves as a guide to show individuals how to communicate better using their best-suited triggers, or Advantages. The test treats the individual as
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Hogshead commissioned the Kelton Global to research why some brands are more captivating than others. They identified seven ways a person's interest can be stimulated. In 2010, Hogshead developed an assessment to measure how an individual ranked on these seven "triggers." Positioned against other
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and described as having "an uneven start" but in the end it "packs a big punch." Another reviewer wondered "how smaller firms and individuals can apply this stuff to their work and live. It would seem like artifice and inauthenticity, perhaps, to a small businessperson who's already in perpetual
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Hogshead commissioned the study in 2007 to Kelton Global. The study found that there are seven ways in which a person's brain can be captivated. Initially the research was applied to show how different brands captured audiences attention. Hogshead applied this research in the 2009 book
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In 2010, the research was applied to people instead of brands. The test showed how a person measured against the triggers. The initial assessment was called the "F Score." The results presented the user with ways to use their top communications styles in their everyday lives.
162:. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. The tests focused on "a variety of fields and levels of professional achievements."
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The assessment consists of 28 questions that rank the user on the seven advantages of the system. At the end of the assessment, the user is presented with their best and worst methods of communication.
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which took the existing
Fascination Advantage Assessment, and applied it for use in small businesses. It was on the New York Times Bestseller List, and a #1 Wall Street Journal Best Seller.
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249:. This book was built around the F-Score test, now abridged and targeted towards professionals. The assessment was re-titled "The Fascination Advantage."
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office in 1998, Hogshead and Jean
Robaire, with whom she had worked at Martin, opened their own agency, Robaire and Hogshead. Agency clients included
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653:"Learn how seven triggers pique our fascination – Author Sally Hogshead explores the fascinating world of what makes things fascinating"
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238:. The book applied the research from the study and introduced the concept "triggers," which are different ways brands get attention.
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assessments that measured one's worldview, this test aims to show how one is perceived by others. The test has been featured on
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out of 49 "archetypes." The test is now called "The
Fascination Advantage Assessment." She also tested the audiences at the
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Hall of Fame speaker, chief executive officer of How to
Fascinate (Fascinate, Inc) and a former advertising executive.
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How the World Sees You: Discover Your
Highest Value Through the Science of Fascination
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How the World Sees You: Discover Your
Highest Value Through the Science of Fascination
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Radical
Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life
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in 2005. The book's conclusions are putatively supported by research done with 1,000
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Radical
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Hogshead is married and has two children and six step children. She lives in
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In The ASTD Management
Development Handbook: Innovation for Today's Manager
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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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and National Association of Insurance and Financial Advisors conferences.
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730:"Are Investors Still Squeamish About Putting Money into Women's Health?"
808:"Sally Hogshead, the 7 triggers of Fascination and personal branding"
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627:"Fascinate: Your 7 Triggers to Persuasion and Captivation"
541:"NSA Announces 2012 CPAE Speaker Hall of Fame Inductees"
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Fascinate: Your 7 Triggers to Persuasion and Captivation
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Fascinate: Your 7 Triggers to Persuasion and Captivation
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Fascinate: Your 7 Triggers to Persuasion and Captivation
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The assessment was called the "F Score," which is a
752:"How To Be The Most Fascinating Person in the Room"
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117:In 2001 Hogshead was hired to open a new office of
775:"The Simple Secrets That Make People Fascinating"
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186:. It was on the New York Times Bestseller List.
547:. National Speakers Association. Archived from
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572:"Finding a way to jump-start your career"
245:In 2014, Hogshead released her next book
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349:"The Darwinian world of brand marketing"
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217:used to determine one's personality
102:. When the Martin Agency closed its
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719:(pp. 415-428). Alexandra, VA: ASTD.
651:Pachter, Richard (April 19, 2010).
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347:O'Leary, Denyse (October 1, 2010).
329:. New York: HarperBusiness (2016).
303:. New York: HarperBusiness (2010).
290:. New York: HarperBusiness (2014).
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832:Gordon, Mark (February 10, 2012).
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470:. March 30, 1998. p. D10.
195:Fascinate, Revised and Updated
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670:Hogshead, Sally (July 2014).
601:"Learn How You're Hard-Wired"
438:"On the Spot: Sally Hogshead"
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130:National Speakers Association
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861:. Toastmasters International
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316:. New York: Gotham (2005).
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158:published Hogshead's book,
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442:Advertising & Branding
223:Million Dollar Round Table
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859:"Fascinate Your Audience"
754:. Insurance News Magazine
201:The Fascination Advantage
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383:. Internet Archive. 1987
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119:Crispin Porter + Bogusky
37:Sally Hogshead, in 2013
946:Duke University alumni
936:Women business writers
892:Fascinate, Inc website
810:. Branding Personality
247:How the World Sees You
64:How The World Sees You
54:Author, public speaker
143:published Hogshead's
961:Women in advertising
951:American copywriters
834:"Mesmerizing Appeal"
599:Christoffer, Erica.
551:on December 24, 2013
521:on December 24, 2013
413:on December 24, 2013
381:"Duke Class of 1991"
901:The Huffington Post
576:Jack Covert Selects
229:Development History
515:Tom's Cool Friends
491:The New York Times
468:The New York Times
123:Venice, California
112:Target Corporation
86:Hogshead attended
806:Hensel, Marieke.
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100:The Martin Agency
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865:October 17,
784:October 17,
545:Member News
407:DTA Updates
353:Mercatornet
108:Rémy Martin
104:Los Angeles
43:Nationality
915:Categories
368:References
358:January 8,
335:1504696875
322:1592401503
309:0061714704
253:The System
193:published
62:Author of
236:Fascinate
219:archetype
189:In 2016,
178:In 2014,
154:In 2010,
46:American
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605:Briefs
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