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during the next few years and all related merchandise, Mattel attempted to launch several unsuccessful toylines, none of which captured the public's imagination or made a significant dent in the toy market. These included:
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Sweet made He-Man with the idea that the character's simplicity would make it effective: "this was a powerful figure that could be taken anywhere and dropped into any context because he had a generic name: He-Man!"
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character has been subject to debate, as two other designers, Mark Taylor and Jill Barad, have also taken credit for creation of the superhero.
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Roger Sweet was a lead designer for Mattel's
Preliminary Design Department throughout much of the 1970s and 1980s. According to his book
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Mastering the
Universe : He-Man and the Rise and Fall of a Billion-Dollar Idea
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Mastering the
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toy line. Before working for Mattel, Sweet held design positions with
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throughout much of the 1970s and 1980s and worked extensively on the
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168:based on the characters from the
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68:Originator, creator of
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351:Roger Sweet, M.S. 1960
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92:and graduated from
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310:. Retrieved
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281:. Retrieved
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193:Kenny Dewitt
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180:film trilogy
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170:George Lucas
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98:Oxford, Ohio
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55:Entrepreneur
843:Roger Sweet
822:Power Sword
787:Other media
681:Video games
277:Pop Matters
185:Kid Gallant
78:Roger Sweet
41:Nationality
23:Roger Sweet
888:Categories
668:characters
660:characters
631:Kobra Khan
548:Characters
312:2011-05-05
283:2011-05-05
251:References
148:packages.
126:Rubbermaid
703:The Movie
224:Star Wars
175:Star Wars
156:In 1976,
872:Category
652:Entrapta
626:Evil-Lyn
611:Skeletor
604:Villains
505:episodes
491:episodes
439:episodes
417:episodes
100:and the
82:designer
59:inventor
45:American
636:Scorpia
590:Glimmer
162:toyline
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748:Comics
666:She-Ra
658:He-Man
616:Hordak
583:Allies
574:She-Ra
562:He-Man
477:series
475:She-Ra
456:(2021)
434:(2002)
403:series
401:He-Man
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241:He-Man
228:Hasbro
158:Mattel
138:Boeing
132:, and
130:Hoover
122:Boeing
110:Mattel
70:He-Man
621:Catra
516:Films
210:Notes
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146:Scope
142:Downy
86:Akron
595:Orko
331:ISBN
144:and
90:Ohio
29:Born
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