240:, Schreyer indicated he wanted "a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance". Commenting on the new signature grille in 2009, Schreyer said "Tigers are powerful, yet kind of friendly". The nose is "three-dimensional - like a face, not just a surface with a mouth drawn on it. From now on, we'll have it on all our cars". In November 2018 Schreyer was replaced by
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One of Mr. Schreyer's first moves was to establish a distinct Kia face. The 'tabbed' grille first appeared on the Kee concept car in 2007. The feature was called the Tiger grille, but Mr. Schreyer has backed away from the nickname — not because of any association with the golfer, but because 'tiger'
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Schreyer indicated in a 2010 interview that Kia had a "neutral image" - indistinguishable whether it was Korean or
Japanese - and said that "it's very important that you are able to recognise a Kia at first sight".
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as the chief design officer at
Hyundai-Kia; his title was updated to "President of design management for Hyundai Motor Group", responsible for the group's long-term design vision.
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Peter
Schreyer, who heads the design operation at Kia, previously worked for more than eight years at Audi, where he was instrumental in designing the A6 and the TT.
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first as a student in 1978, graduating in 1979 with his industrial design degree. Subsequently, he won the Audi
Scholarship to study at the
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In 1980, Schreyer began working with Audi in exterior, interior and conceptual design. In 1991, he moved to the company's design studio in
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Zu den wichtigsten Entwürfen, die in seiner Zeit als Audi-Designchef entstanden, zählt er den Audi TT und den A2.
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suggests outdated notions about Asian economies. Mr. Kearns calls it the 'Kia signature grille'.
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since 2006 and, on 28 December 2012, he was named one of three presidents of the company.
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2013 Das
Goldene Lenkrad - Goldene Ehrenlenkrad award (Auto Bild & Bild-am-Sonntag)
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as central to their growth strategy — leading to the 2006 hiring of
Schreyer as
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called the Audi TT one of "the most influential automotive designs in recent time".
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1995 Schreyer founded and juried the "Internationaler Audi design Förderpreis".
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Schreyer is known for wearing all-black clothing, black eyeglasses designed by
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2014 Grand Prix du Design, 29th
Festival Automobile International de Paris
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2007 honorary doctorate from the Royal
College of Art in London, following
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1002:"Luc Donckerwolke Replaces Peter Schreyer as Head of Hyundai/Kia Design"
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in London from 1979 to 1980 as a transportation design student.
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158:(Fachhochschule München – Industrie Design). He worked with
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as only the third automotive designer to receive the honor.
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977:"Kia on the straight and narrow for design of new sedan"
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Peter
Schreyer, discussing his design influences in 2009
1019:"Peter Schreyer to be honoured by Royal College of Art"
647:"Porträt Peter Schreyer: Kia-Chefdesigner ind Künstler"
575:"Hyundai and Kia appoint Schreyer to group design role"
918:"Interview with Peter Schreyer, Chief Design Officer"
154:, West Germany, and he began studying in 1975 at the
890:"We Interview Peter Schreyer Head of Design at Kia"
616:"Chicago Auto Show: Kia Ray Plug-In Hybrid Concept"
944:
920:(Press release). Kia. 2 March 2010. Archived from
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121:widely known for his design contributions to the
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748:"Who's Where: Peter Schreyer to head Kia Design"
780:"You're Hired. Now Turn Humdrum Into Must-Have"
258:Design Award of the Federal Republic of Germany
1048:(Press release). EyesOn Design. Archived from
834:. Kia Motors New Zealand. 2010. Archived from
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1095:"Geneva Auto Show 2004: Volkswagen Concept C"
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210:focused on the European market, identifying
689:"Peter Schreyer is new Kia Design Director"
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125:. He has been the chief design officer at
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16:German automobile designer (born 1953)
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69:Munich University of Applied Sciences
1119:(Press release). Kia. Archived from
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715:"Kia promotes design chief Schreyer"
946:"Ex-Copycats Find Their Own Styles"
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1166:Alumni of the Royal College of Art
1078:. 26 February 2009. Archived from
1072:"Remember the Name Peter Schreyer"
975:Sloane, Alastair (25 April 2009).
721:. 27 December 2012. Archived from
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284:Lifetime Design Achievement award.
14:
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1201:People in the automobile industry
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1093:Vondruska, Jamie (2 March 2004).
1044:Brophy, Drew (16 December 2013).
777:Patton, Phil (24 October 2007).
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754:. 31 July 2006. Archived from
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1146:Interview with Peter Schreyer
943:Patton, Phil (9 April 2010).
888:Maric, Paul (12 March 2010).
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146:Schreyer was born in 1953 in
857:Ihlwan, Moon (21 May 2009).
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1181:German automobile designers
808:Bird, Guy (17 March 2009).
188:Kia and Hyundai Motor Group
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810:"Interview Peter Schreyer"
142:Education and early career
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651:Auto, Motor und Sport
509:Hyundai Motor Company
350:Volkswagen New Beetle
220:Namyang Design Center
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1117:"Kia Corporate News"
725:on December 31, 2012
332:Volkswagen Concept R
216:chief design officer
164:Royal College of Art
73:Royal College of Art
1123:on November 6, 2014
814:Green Car Design UK
206:Beginning in 2005,
119:automobile designer
103:Hyundai Motor Group
1082:on 1 January 2013.
1004:. 29 October 2018.
981:New Zealand Herald
951:The New York Times
820:on 13 August 2009.
785:The New York Times
620:The New York Times
269:Giorgetto Giugiaro
265:Sergio Pininfarina
94:Significant design
88:Engineering career
1052:on 11 August 2019
758:on 20 August 2006
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551:Genesis G90
545:Genesis G80
539:Genesis G70
520:Hyundai i30
489:Kia Stinger
465:Kia Sorento
447:Kia Picanto
441:Kia Picanto
375:Kia Cadenza
369:Kia Cadenza
363:Kia Borrego
289:Design work
57:Nationality
1191:Kia Motors
1155:Categories
1097:. VWVortex
561:References
495:Kia Stonic
435:Kia Optima
429:Kia Optima
327:Volkswagen
238:Tiger Nose
222:in Korea.
175:Volkswagen
171:California
127:Kia Motors
79:Occupation
501:Kia Venga
405:Kia Forte
399:Kia Forte
387:Kia Cee'd
132:In 2006,
65:Education
928:24 March
899:24 March
842:24 March
762:24 March
719:Autoweek
579:BBC News
471:Kia Soul
423:Kia Niro
393:Kia Ceed
82:Engineer
1076:Carenvy
459:Kia Rio
453:Kia Rio
319:Audi TT
313:Audi A6
307:Audi A4
301:Audi A3
152:Bavaria
123:Audi TT
49:Bavaria
894:Design
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455:(2011)
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437:(2015)
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417:Kia K9
413:(2012)
411:Kia K9
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377:(2017)
371:(2010)
365:(2008)
352:(1997)
346:(1997)
340:(2006)
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321:(1998)
315:(1997)
309:(2000)
303:(1996)
248:Awards
212:design
60:German
280:2014
256:2003
1171:Audi
1129:2015
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232:Kee
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