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self-scanning and self-checkout systems. If a technology works out in the lab, it will move on for pilot testing in
Pyaterochka, Perekrestok and Karusel stores, where X5 experts will also assess the viability and impact of these technologies on sales and costs. Based on the results of the pilot stage, a final decision is made on the implementation of the new technology in X5 stores.
825:
2021: Perekrestok received awards in 5 nominations at the annual international Red Apple Award. According to the results of the voting, the retail chain received a bronze award for the project #Rebirth (#ПЕРЕрождение), as well as 2 silver and 2 bronze statuettes for the advertising campaign "Grocery
717:
campaigns based on demographic and several hundred behavioural factors, such as: frequency of purchases and ticket size, customer preferences, lifestyle fundamentals, acceptable price levels, favourite product categories and preferred shopping hours. Customer sensitivity to offers is predicted using
744:
In
November 2019, X5 Retail Group has opened a ‘lab store’ based on Perekrestok in Moscow, to test new technologies that will enhance customer experiencе. Engineers in the lab is conduct in-store trials of electronic shelf labelling, video analytics, smart shelves, digital information panels, and
215:
In
February 2020, Perekrestok had begun the roll-out of new store concept. Among the highlights of the new concept were an updated interior and exterior designs, and a selection of new services offered in-store. The new Perekrestok concept was designed to meet the needs of today's customers,
826:
Garden" together with the project "HELP". The
Grocery Garden (Продуктовый Сад) was awarded silver awards in the following nominations "Influence and Сontent marketing" and "Best in Instagram". Бронзовые награды проект получил в номинациях "Non-profit" and "Influencer and Content marketing".
694:, a project to create a free Wi-Fi network in 250 Perekrestok supermarkets in Moscow. The initiative enables the company to show ads and send push notifications to customers immediately after they get connected.
829:
2022: The
Perekrestok retail chain has won five awards at the annual Customer Experience World Awards 2022 (a professional competition in the customer experience industry).
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718:
various analytical models. In addition, the system picks out the most efficient communication channels for a target audience and automatically generates marketing messages.
212:
In 2014, the chain adopted a new store concept, with state-of-the-art retail equipment, better use of selling space, and improved interior and exterior design.
1205:
1249:
1552:
741:, boosting forecast accuracy by 17% and increasing on-shelf availability of products by 5%. The Company also reduced inventory levels by 13%.
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1271:
725:
and replenishment planning at both stores and at
Perekrestok and Karusel distribution centres. To this end, the Company redesigned its core
1419:
713:
into segments based on common features and create offers for them. The system analyses groups of customers and designs personalised
1227:
1157:
1110:
897:
867:
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1469:
922:
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As of 31 December 2019, 11 out of 39 distribution centres of X5 Retail Group serve the large formats of
Perekrestok and
1875:
758:
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845:
969:
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994:
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at the
Perekrestok supermarket chain, and developed personalised offers for all members of the Perekrestok Club
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1044:
682:
concept were later incorporated into a modernisation programme that spanned the entire
Perekrestok chain.
272:
As of 31 December 2019, Perekrestok managed a total of 852 stores that generated revenue of RUB 273 bn.
1800:
1183:
117:
100:
1630:
1444:
1860:
738:
154:
753:
In 1998, Perekrestok was the first
Russian retail chain to open a modern distribution centre in
1136:"X5 Retail Group to launch new premium supermarket concept under the "Green Perekrestok" brand"
1655:
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220:
and ready-to-go products. About 50% of the selling space was dedicated to fresh categories (
1066:
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In May 2018, X5 successfully completed a large-scale project to automate the processes of
8:
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702:
187:
722:
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868:"Perekrestok updates brand and starts roll-out of new concept for 25th anniversary"
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1839:
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merged, creating X5 Retail Group while keeping the Perekrestok brand unchanged.
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754:
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206:
169:
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1833:
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1770:
1715:
1705:
1700:
1295:"X5 назначила гендиректором "Перекрестков" экс-директора по маркетингу"
1495:"«Перекресток» получил пять наград в ежегодной премии СХ World Awards"
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730:
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The chain was founded in 1994, when the first supermarket opened in
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1420:"X5 Group объявила о смене руководства «Пятерочки» и «Перекрестка»"
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In 2002, Perekrestok started expanding into other Russian regions.
26:
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1252:. The Institute of Grocery Distribution and IGD Services Limited
1228:"X5 Retail Group Introduces Automated Planograms To Boost Sales"
1208:. The Institute of Grocery Distribution and IGD Services Limited
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86:
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1272:"X5 Sets Up Lab In Perekrestok Store To Test New Technologies"
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1695:
1660:
1523:
1158:"Супермаркеты "Перекрёсток" хотят больше знать о покупателях"
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221:
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Companies with global retail sales of over US$ 25 billion
1320:"X5 Retail Group проводит перестановки в топ-менеджменте"
280:
Key operating metrics of Perekrestok (as at 31 December)
191:
Moscow supermarket Perekrestok in the new concept of 2020
1395:"X5 лишилась главы «Перекрестка» и преемника CEO группы"
130:
159:
1445:"Экс-гендиректор «Победы» возглавил «Перекресток»"
1184:"X5 Retail Develops Targeted Marketing Technology"
737:processes, and introduced an end-to-end system of
709:. The company leverages machine learning to group
179:In August 2019, the chain opened its 800th store.
1470:"«Перекрёсток» получил 5 наград Премии Red Apple"
1274:. European Supermarket Magazine. 21 November 2019
795:April 2010 - September 2011 — Ekaterina Stolypina
1852:
1164:(in Russian). Business News Media. 25 July 2017
801:August 2012 - September 2013 — Valery Tarakanov
1186:. European Supermarket Magazine. November 2017
846:"Company Overview of Pyaterochka Holding N.V."
1546:
810:July 2018 - January 2022 — Vladislav Kurbatov
678:was launched in Moscow. Some elements of the
666:In 2008, the first premium class supermarket
39:
1230:. European Supermarket Magazine. 22 May 2018
804:September 2013 - October 2014 — Janusz Lella
798:September 2011 - August 2012 — Igor Sotnikov
1242:
1220:
1081:
892:
890:
888:
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807:October 2014 - July 2018 — Vladimir Sorokin
164:, translates as "crossroad" in English) is
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1539:
1150:
116:
99:
97:230,800,000,000 Russian ruble (2018)
25:
1103:
1059:
690:In July 2017, Perekrestok launched Smart
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1037:
1012:
987:
962:
940:
915:
885:
813:2022 (January-August) — Vladimir Sadovin
186:
1292:
1206:"Russia: X5, Magnit and Lenta round up"
1853:
1128:
816:August 2022 - recent — Andrey Kalmykov
792:July 2009 - April 2010 — Mikhail Susov
780:2006 (April-December) — Sergey Semenov
1534:
1089:"Annual Report 2017 (Online version)"
1067:"Annual Report 2016 (Online version)"
1045:"Annual Report 2015 (Online version)"
948:"Annual Report 2011 (Online version)"
685:
1881:Retail companies established in 1994
1198:
1176:
838:
260:. A special area was focused on the
13:
789:May 2008 - July 2009 — Jaco Boulin
14:
1892:
1581:, in order of decreasing revenue)
1515:
1345:"X5 устроила менеджерам карусель"
661:
1293:Новости, Р. И. А. (2009-07-14).
777:1995-2006 — Alexander Kosyanenko
697:In November 2017, X5 introduced
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216:including frequent purchases of
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1312:
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1250:"X5 invests to optimise stores"
267:
1:
832:
786:2007-2008 — Alexey Tikhomirov
771:
1746:Woolworths Group (Australia)
748:
7:
674:. In March 2009, the first
490:Net retail revenue, RUB bn
160:
76:; 30 years ago
10:
1897:
1801:China Resources Enterprise
1370:"Карусель в «Перекрестке»"
279:
182:
1876:Companies based in Moscow
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820:
405:Selling space, '000 sq m
205:In 2006, Perekrestok and
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125:
108:
93:
70:
60:
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24:
16:Russian supermarket chain
1866:Food retailers of Russia
1631:Walgreens Boots Alliance
1501:(in Russian). 2022-04-26
1451:(in Russian). 2022-08-31
1426:(in Russian). 2022-01-18
1401:(in Russian). 2018-06-27
1376:(in Russian). 2014-09-24
1351:(in Russian). 2012-08-29
1326:(in Russian). 2010-04-09
739:supply chain management
1871:Supermarkets of Russia
192:
190:
1111:"Annual Report 2018"
1020:"Annual Report 2014"
995:"Annual Report 2013"
970:"Annual Report 2012"
923:"Annual Report 2010"
898:"Annual Report 2019"
783:2007 — Dariusz Bator
759:Sheremetyevo Airport
575:Customer visits, m
276:
240:, as well as fresh
110:Number of employees
21:
1676:Target Corporation
1601:Whole Foods Market
703:targeted marketing
686:IT and innovations
275:
193:
19:
1848:
1847:
1582:
1349:www.kommersant.ru
1138:. X5 Retail Group
1116:. X5 Retail Group
1091:. X5 Retail Group
1069:. X5 Retail Group
1047:. X5 Retail Group
1025:. X5 Retail Group
1000:. X5 Retail Group
975:. X5 Retail Group
950:. X5 Retail Group
928:. X5 Retail Group
903:. X5 Retail Group
680:Green Perekrestok
676:Green Perekrestok
668:Green Perekrestok
659:
658:
320:Number of stores
285:Parameter / Year
172:chain managed by
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1781:Loblaw Companies
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872:Financial Times
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707:loyalty program
688:
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174:X5 Retail Group
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75:
53:
36:
17:
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1861:Food retailers
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1825:Dollar General
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1671:Ahold Delhaize
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1641:The Home Depot
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1612:Schwarz Gruppe
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1516:External links
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1666:CVS Pharmacy
1579:Kantar Group
1576:according to
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1476:(in Russian)
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262:health foods
218:ready-to-eat
214:
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178:
161:Perekryostok
141:
140:
114:30,400
1814:Perekrestok
1810:Pyaterochka
1786:Coles Group
1766:Sainsbury's
1736:Intermarché
1299:РИА Новости
757:, near the
701:to bolster
268:Key metrics
207:Pyaterochka
170:supermarket
168:’s largest
150:Перекрёсток
142:Perekrestok
131:perekrestok
56:Perekrestok
41:Перекрёсток
35:Native name
20:Перекрёсток
1855:Categories
1834:MediaMarkt
1796:Suning.com
1771:FamilyMart
1716:REWE Group
1701:Albertsons
1505:2024-06-16
1480:2024-06-16
1455:2024-06-16
1430:2024-06-16
1405:2024-06-16
1380:2024-06-16
1355:2024-06-16
1330:2024-06-16
1305:2024-06-16
1168:August 25,
1142:August 25,
852:August 25,
833:References
772:Management
755:Paveltsevo
670:opened in
264:category.
250:salad bars
238:deli meats
226:vegetables
1776:Mercadona
1731:E.Leclerc
1646:Carrefour
1565:companies
1474:Retail.ru
1424:Forbes.ru
1399:Ведомости
1374:Ведомости
1324:Forbes.ru
1278:April 19,
1162:Ведомости
1120:April 18,
907:April 18,
877:April 19,
749:Logistics
731:marketing
727:logistics
715:marketing
711:customers
155:romanized
50:Romanized
1830:Ceconomy
1806:X5 Group
1751:Metro AG
1741:Best Buy
1620:Kaufland
1256:July 24,
1234:July 24,
1212:July 24,
1190:July 24,
1095:June 17,
1073:June 17,
1051:June 17,
1029:June 17,
1004:June 17,
979:June 17,
954:June 17,
932:June 17,
254:bakeries
89:, Russia
61:Industry
1832:(incl.
1808:(incl.
1791:H&M
1614:(incl.
1599:(incl.
1592:Walmart
1499:snob.ru
766:Karusel
183:History
157::
146:Russian
126:Website
94:Revenue
79: (
71:Founded
1840:Macy's
1761:Publix
1691:Auchan
1686:Lowe's
1651:JD.com
1626:Kroger
1607:Costco
1597:Amazon
1563:retail
1561:Major
821:Awards
723:demand
562:230.8
554:186.9
546:155.4
538:130.1
530:115.6
522:110.7
514:105.5
477:781.5
469:637.2
461:548.5
445:415.8
437:397.8
429:383.5
421:347.3
256:, and
234:cheese
222:fruits
197:Moscow
166:Russia
87:Moscow
65:Retail
1820:H-E-B
1706:Apple
1696:Edeka
1661:Tesco
1114:(PDF)
1023:(PDF)
998:(PDF)
973:(PDF)
926:(PDF)
901:(PDF)
735:sales
692:Wi-Fi
506:99.8
498:83.1
315:2019
312:2018
309:2017
306:2016
303:2015
300:2014
297:2013
294:2012
291:2011
288:2010
258:cafés
248:) or
1812:and
1711:IKEA
1681:AEON
1636:Aldi
1618:and
1616:Lidl
1280:2020
1258:2018
1236:2018
1214:2018
1192:2018
1170:2018
1144:2018
1122:2020
1097:2018
1075:2018
1053:2018
1031:2018
1006:2018
981:2018
956:2018
934:2018
909:2020
879:2020
854:2018
733:and
655:589
647:505
639:407
631:305
623:304
615:302
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599:297
591:291
583:263
570:273
485:900
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413:313
400:852
392:760
384:638
376:539
368:478
360:403
352:390
344:370
336:330
328:301
246:meat
244:and
242:fish
81:1994
74:1994
52:name
1449:РБК
133:.ru
85:in
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