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is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
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44:: Content related to a person or organization that is published by a third party without any form of payment to the publisher.
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Owned Media: Content and channels that a company controls, such as websites, blogs, and branded social media accounts.
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Paid Media: Content that is paid, including social media advertising, sponsored content, and email marketing.
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Shared Media: Content that is shared on social media platforms, fostering engagement and interaction.
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Macnamara, Jim; Lwin, May; Adi, Ana; Zerfass, Ansgar (September 2016).
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Spin sucks: communication and reputation management in the digital age
211:"Which Marketing Communications Model Should You Choose?"
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70:"PESO Model for PR: Paid, Earned, Shared, Owned Media"
186:"What PR has to offer marketing strategy and tactics"
27:The term was coined by Gini Dietrich in her book
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161:"How PESO makes sense in influencer marketing"
34:The PESO Model consists of four components:
16:Marketing communications industry framework
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138:. Indianapolis, Ind: Que Publishing.
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184:Kitterman, Ted (2022-02-24).
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258:Public relations techniques
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238:Gini Dietrich's website
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42:Earned Media
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