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the traditional, artisanal methods of production and high-quality ingredients. Objects such as soaps are cooled, wrapped, and ventilated for 30 days on wooden racks before they are chiseled and molded by hand for sale. Over 500 bars of soap are produced in this way each day, with 25 separate varieties available.
279:
in
Florence, around the corner from the Church of Santa Maria Novella, but since 2000 the production facilities have been housed in a factory two miles north. Since the 1990s, the focus has been placed on expanding output and markets for Santa Maria Novella products, while at the same time preserving
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The Church of Santa Maria
Novella and its monastery were established in 1221 outside the city gates of Florence. The monks began experimenting with herbs and flowers grown in the monastic garden, creating soothing balms, elixirs, and other medicaments. By 1381 an on-site infirmary was in operation,
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and sold to a private owner. Since the 1990s Santa Maria
Novella's retail operations have expanded rapidly to include locations in every major Italian city, and 75 shops throughout the world, in countries including the United States, Panama, Japan, South Korea, Australia, and South Africa.
299:, and a museum and library dedicated to the history of the pharmacy. An average of 2,000 visitors per day visit the shop. The main sales room occupies a former chapel, with allegorical frescoes of the four continents painted by Paolino Sarti decorating the vaulted ceilings. The old
227:). During the 17th century, Santa Maria Novella would turn its attention increasingly to developing new liqueurs, which had medicinal applications. Alchermes, for instance, was given to new mothers to aid their recovery from giving birth, while another famous liqueur,
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created by the monks. A retail operation was established in Via
Reginaldo Giuliani in 1612 by Fra Angiolo Marchissi, becoming famous over the coming centuries for the quality and salubrious benefits of its products, ranging from perfumes,
200:). By the mid 16th century the pharmacy's widespread fame induced the monks to offer their products for sale to the public for the first time. The shop expanded its product range, developing curative tonics and perfumes including
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and earthenware jars from the 16th and 17th centuries, historic soap machines, and traditional tools. The library is housed in the old sacristy of the church, and includes medieval recipe and reference books.
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and toiletries, to liqueurs, medicinal balms, and foods. It remained in the ownership of the Church of Santa Maria
Novella until 1866, when the property was confiscated by the
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319:) displays the full range of medicaments and elixirs, foods including biscuits, chocolate, tea, and honey, and the pharmacy's famous liqueurs like
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where the monks' products were used for treating themselves and
Florentine patients. One of the products developed about this time was a distilled
315:, painted in 1380. The Green Room houses displays of wax products, room fragrances, accessories, and men's grooming products. The Old Pharmacy (
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389:"Heaven Scent: A 600-year-old pharmacy started by Florentine monks is now a trendy global marketer of perfumes and medieval elixirs"
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Powerful scented waters were developed in medieval times including "Santa Maria
Novella Water" and digestive aids like lozenges (
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In 1749, one of the
Officine's apothecaries, Fra' Cosimo Bucelli, codified Santa Maria Novella's extensive recipes in a book,
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219:("The Secrets of the Foundry of His Royal Highness"). It was Bucelli who developed the foundry's famous alcoholic liqueur,
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327:. The museum and its exhibits are housed in the Old Laboratories of the Via della Scala premises, containing
223:, made from sugar, nutmeg, cinnamon and cloves (its deep scarlet color is obtained through dried and crushed
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The premises on the Via della Scala in
Florence house several historic sales rooms, a
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Santa Maria
Novella continues to inhabit its historic premises on
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427:"Santa Maria Novella, Florence's 600-year-old perfume store"
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Catherine de Medicis, one of the pharmacy's early patrons
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Bottles from the museum at Santa Maria Novella Pharmacy
450:"Officina Profumo-Farmaceutica di Santa Maria Novella"
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Officina Profumo-Farmaceutica di Santa Maria Novella
17:
Officina Profumo-Farmaceutica di Santa Maria Novella
181:intended to treat the plague, at the height of the
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217:"I segreti della Fonderia di Sua Altezza Reale"
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138:Its origins can be traced back to the
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492:Pharmaceutical companies of Italy
482:Privately held companies of Italy
456:from the original on 3 June 2019
401:from the original on 19 May 2014
198:Pasticche di Santa Maria Novella
264:, or Sales Hall of S.M. Novella
441:
425:Prachi Joshi (27 March 2015).
127:in central Italy. It is not a
1:
354:"The World's Oldest Pharmacy"
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487:1612 establishments in Italy
47:; 412 years ago
7:
497:Companies based in Florence
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356:. CBS News. Archived from
244:and was intended to treat
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452:. Firenze.flawless.life.
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352:CBS News (19 May 2019).
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291:of Santa Maria Novella
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448:Ludovica Castagnari.
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206:Catherine de Medici
148:mediaeval medicines
144:Santa Maria Novella
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303:is decorated with
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202:Acqua della Regina
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131:and does not sell
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387:(February 2008).
313:Mariotto di Nardo
252:Modern operations
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210:Queen of France
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360:on 31 May 2019
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458:. Retrieved
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431:. Retrieved
403:. Retrieved
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362:. Retrieved
358:the original
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262:Sala Vendita
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240:, contained
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108:
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60:Headquarters
22:Company type
394:Smithsonian
309:Renaissance
273: [
233: [
183:Black Death
476:Categories
336:References
289:Sala Verde
179:rose water
153:pot pourri
97:.smnovella
84:toiletries
321:Alchermes
221:Alchermes
140:Dominican
133:medicines
117:herbalist
113:perfumery
454:Archived
433:7 August
399:Archived
305:frescoes
301:sacristy
297:tea room
225:ladybugs
146:and the
129:pharmacy
121:Florence
119:shop in
80:perfumes
76:Services
65:Florence
32:Industry
329:ceramic
311:artist
246:malaria
242:quinine
164:History
125:Tuscany
90:Website
50: (
42:Founded
26:Private
460:3 June
405:2 June
364:30 May
36:retail
429:. CNN
277:]
237:]
123:, in
111:is a
70:Italy
462:2019
435:2019
407:2019
366:2019
323:and
287:The
260:The
115:and
107:The
99:.com
52:1612
45:1612
478::
415:^
397:.
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374:^
344:^
275:it
248:.
235:it
208:,
185:.
95:eu
82:,
68:,
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437:.
409:.
368:.
54:)
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