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who was later featured in
Elizabeth Gilbert’s novel Eat, Pray, Love. and together, they came up with the plan behind Novica, along with Milk’s brother, Andy Milk, childhood friend Charles Hachtmann, Stanford roommate Jose Cervantes. In 1999, supported by Michael Burns and other seed investors, they
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in 1995 who collectively felt there must be a better way for artisans in developing nations to sell their goods to customers around the world. In 1995, Roberto Milk, went to Mina
Olivera and her mother, Armenia Nercessian de Oliveira, a human rights officer with the
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took up an office in Santa Monica, CA and launched the NOVICA.com website. By the end of 1999, they opened their first six regional centers located in Brazil, Peru, Mexico, Indonesia, Thailand and Ghana.
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Most products are based in specific cultures and traditions. Artisans make items that are familiar to them and oftentimes, the tradition has been passed down from generation to generation.
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158:"NOVICA Partners with National Geographic to Launch NOVICA Experience Reward for Battery-Powered Dynamics ePlate Visa Card"
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237:"MORE REASONS TO SAVOR THE GIFT OF GIVING PURCHASING FROM THESE ARTISTS HELPS TO IMPROVE LIVES"
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Jennifer Maas, Santa Monica Daily Press. August 24, 2015. Retrieved May 4 2018
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177:"A Site Where Traditional Artisans Can Sell Their Works To The World"
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Health & Beauty Close Up. June 20 2013. Retrieved
November 3 2017
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Lee Romney, Los
Angeles Times. June 14, 2000. Retrieved May 4 2018
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Laura Sydell, NPR. February 1 2016. Retrieved
November 2 2017
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Sucheta Rawal, CNN. July 3 2015. Retrieved
November 2 2017
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The idea behind Novica came to a group of co-founders at
252:"Web Firm Profits by Enriching Both Artisans and Buyers"
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Boston Globe. December 7 2000. Retrieved
November 3 2017
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94:to customers worldwide. Partnered with the
90:website that enables artisans to sell their
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132:In 2009, Novica began working with the
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222:"11 people changing the way we travel"
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192:"Armenia Nercessian de Oliveira"
49:Armenia Nercessian de Oliveira
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